---
title: "Products — beard and face wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beard-and-face-wash/products"
last_updated: "2026-08-09T20:27:51.814Z"
locale: en
meta:
  description: "Niche score 53/100 · $340K/yr market · 149K searches/yr · $24.52 avg price. Soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $340K/yr market · 149K searches/yr · $24.52 avg price. Soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — beard and face wash - Flapen"
---

# **beard and face wash**

**Worth a look**

Shows low returns (0.7%), but soft demand (-25.2% this quarter) keeps it on the watch list.

Market size 53Growth 12Conversion 84Competition 60Returns 97Price range 89Avg price 95Brand share 13Review moat 35Quality gap 42

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.72–$84.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$340K**

$340K/yr · 149K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,020.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch

## Products