---
title: "Beard and Face Wash — $340K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beard-and-face-wash"
last_updated: "2026-08-09T10:00:08.796Z"
locale: en
meta:
description: "Niche score 53/100 · $340K/yr market · 149K searches/yr · $24.52 avg price. Soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $340K/yr market · 149K searches/yr · $24.52 avg price. Soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Beard and Face Wash — $340K/yr Amazon US Niche (2026) - Flapen"
---
# **beard and face wash**
**Worth a look**
Shows low returns (0.7%), but soft demand (-25.2% this quarter) keeps it on the watch list.
Market size 53Growth 12Conversion 84Competition 60Returns 97Price range 89Avg price 95Brand share 13Review moat 35Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.72–$84.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$340K**
$340K/yr · 149K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,020.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, beard and face wash is a $340K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beard and face wash market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$245K–$307K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**23**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**4%**
- JB SKRUB49% - Every Man Jack37% - natural outcome4% - The Ordinary3% - GOWLAVER2% - TONYMOLY2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beard-and-face-wash/trend)
## **Top beard and face wash search terms**
- **every man jack face wash**24K/yr+0.3%12.2% conv. - **jb skrub for boys**10K/yr+13.6%13.2% conv. - **everyman jack face wash**10K/yr+21.0%13.2% conv. - **jb skrub**10K/yr-9.3%9.0% conv. - **jb scrub**7K/yr-15.1%14.6% conv. - **teen boy skin care**15K/yr-61.3%2.6% conv. - **teen boy face care kit**11K/yr-59.2%2.2% conv. - **boys skincare**5K/yr-36.0%1.5% conv. - **skin care for teen boys**8K/yr-29.5%1.8% conv. - **jb scrub products for boys**5K/yr-35.3%14.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beard-and-face-wash/search-terms)
## **Top beard and face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$31K12%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JB SKRUB Boys Face Pads & Wipes for Kids Tweens & Teens 40-Count Acne Cleansing Pads with Niacinamide & Aloe Vera Single Pack**JB SKRUB**$20.79**4.6★379 rev](https://www.amazon.com/dp/B0C7L3XKXM) [2**Every Man Jack Daily Face Wash & Moisturizer Bundle for Men Hydrating Skincare Routine with Hyaluronic Acid Niacinamide & Aloe**Every Man Jack**$14.89**4.6★298 rev](https://www.amazon.com/dp/B0CZPR2Q3H) [3**Every Man Jack Hydrating Face Wash for Men with Hyaluronic Acid & Niacinamide Gently Removes Dirt and Oil Revives Dry Dull Skin 5 fl oz (2 Pack)**Every Man Jack**$15.05**4.5★761 rev](https://www.amazon.com/dp/B09PJRXTM9) [4**JB SKRUB The Face Wash - Gentle Facial Cleanser for Kids Tween and Teen Boys - Fragrance-Free Foaming Face Wash with Aloe Vera & Chia Seed for Sensitive Skin - 5 Fl. Oz**JB SKRUB**$18.13**4.6★223 rev](https://www.amazon.com/dp/B0C7KZ25JL) [5**Every Man Jack Beard + Face Wash - Sandalwood Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.57**4.6★2,526 rev](https://www.amazon.com/dp/B09P2QDJBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JB SKRUB The Pimple Patches for Face Ultra Discreet Clear Hydrocolloid Patches with Salicylic Acid & Niacinamide Skin Care for Kids & Teens - 1 Pack of 25 Small Medium & Large Spots**JB SKRUB**$9.91**19 rev6mo ago](https://www.amazon.com/dp/B0GGTTVC6V) [**JB SKRUB The Face Duo Set Gentle Foaming Face Wash (5 fl. oz) & Exfoliating Acne Pads (40 Count) for Kids Tweens & Teens Fragrance-Free Cleanser & Alcohol-Free Toner Pads for Clear Smooth Skin**JB SKRUB**$36.96**6 rev8mo ago](https://www.amazon.com/dp/B0FXHD127G) [**JB SKRUB The Hair and Body Wash Super Duo - No Harsh Ingredients - Conquer Adolescent Funk with Confidence - 14oz.**JB SKRUB**$41.11**11 rev10mo ago](https://www.amazon.com/dp/B0FP3NRQVS) [**Every Man Jack Mens Beard + Face Wash & Scruff Face Lotion Set - Subtle Sandalwood Scent - Naturally Cleanse Hydrate and Soothe Your Beard & Skin**Every Man Jack**$19.46**234 rev1y ago](https://www.amazon.com/dp/B0DZLLKGX5) [**Every Man Jack Beard + Face Wash - Vanilla + Cedar Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.28**2,526 rev1y ago](https://www.amazon.com/dp/B0DWL931HD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JB SKRUB The Hair and Body Wash Super Duo - No Harsh Ingredients - Conquer Adolescent Funk with Confidence - 14oz.**JB SKRUB**$41.11**4.4★**▲ 306%**](https://www.amazon.com/dp/B0FP3NRQVS) [**JB SKRUB The Pimple Patches for Face Ultra Discreet Clear Hydrocolloid Patches with Salicylic Acid & Niacinamide Skin Care for Kids & Teens - 1 Pack of 25 Small Medium & Large Spots**JB SKRUB**$9.91**4.6★**▲ 289%**](https://www.amazon.com/dp/B0GGTTVC6V) [**JB SKRUB The Face Duo Set Gentle Foaming Face Wash (5 fl. oz) & Exfoliating Acne Pads (40 Count) for Kids Tweens & Teens Fragrance-Free Cleanser & Alcohol-Free Toner Pads for Clear Smooth Skin**JB SKRUB**$36.96**5.0★**▲ 142%**](https://www.amazon.com/dp/B0FXHD127G) [**JB SKRUB Boys Shampoo for Kids Tweens & Teens Aloe Vera & Green Tea for Healthy Hair & Scalp Sulfate-Free Paraben-Free Citrus Scent 14 oz.**JB SKRUB**$20.45**4.4★**▲ 58%**](https://www.amazon.com/dp/B0DHD393SH) [**Every Man Jack Beard + Face Wash - Vanilla + Cedar Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.28**4.6★**▲ 58%**](https://www.amazon.com/dp/B0DWL931HD)
**~~View all trending →~~**
## **What buyers say about beard and face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“good and affordable”*
**Suitability Combination Skin**11%
*“feel good on skin”*
**Value For Money**10%
*“GREAT VALUE”*
**Smell**10%
*“Nice clean fragrance”*
**Cleansing**7%
*“great clean”*
**Soft Feel**5%
*“it makes his skin soft”*
**Symptom Reduction**4%
*“This acne set has done wonders for my skin”*
**Ease Of Use**4%
*“Easy to Use”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Efficiency**3%
*“Efficient”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Didnt work”*
**Size-Overall**12%
*“These bottles are tiny”*
**Allergies**11%
*“Skin became irritated”*
**Value For Money**6%
*“highly over priced”*
**Skin Health**6%
*“Ruined my skin”*
**Smell**6%
*“it has a somewhat strong chemical smell to me”*
**Moist/Dry**4%
*“not so hydrating”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Durability**3%
*“Breakable”*
**Symptom Reduction**3%
*“didnt see any changes”*
### **Top return reasons **
**Functionality-Overall**17%
**Size-Overall**11%
**Leak-Proof**11%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**8%
**Smell**6%
**Motor Power**4%
**Value For Money**4%
**Skin Health**3%
## **Common questions**
- **Is beard and face wash profitable to sell on Amazon United States?**
- The niche generates $340K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the beard and face wash niche?**
- 10 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in beard and face wash?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Allergies. The return rate is 0.7%.
- **When does demand for beard and face wash peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the beard and face wash niche?**
- Listings span $9.72–$84.12; the average listing price is $24.52 (sweet spot $15–$100). The average incumbent carries 3,020 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)