---
title: "Beakey Makeup Sponge — $248K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beakey-makeup-sponge"
last_updated: "2026-08-09T07:19:54.848Z"
locale: en
meta:
description: "Niche score 45/100 · $248K/yr market · 1.3M searches/yr · $37.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $248K/yr market · 1.3M searches/yr · $37.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beakey Makeup Sponge — $248K/yr Amazon US Niche (2026) - Flapen"
---
# **beakey makeup sponge**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 46Growth 21Conversion 6Competition 49Returns 93Price range 83Avg price 95Brand share 11Review moat 25Quality gap 65
**Avg price**
**Incredible****$37.90**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.77–$74.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$248K**
$248K/yr · 1.3M searches
**Review moat**
**Bad****4,039.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, beakey makeup sponge is a $248K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Jun. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beakey makeup sponge market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$303K–$379K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#563**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**250**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**3%**
- Huda59% - Haus Laboratories26% - BEAUTYFACTOR4% - Estée Lauder3% - BS-MALL3% - Kiko Milano2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beakey-makeup-sponge/trend)
## **Top beakey makeup sponge search terms**
- **huda beauty**785K/yr-4.2%0.4% conv. - **haus labs foundation**338K/yr-18.7%0.4% conv. - **huda**90K/yr+0.7%0.2% conv. - **house labs foundation**25K/yr-18.3%0.2% conv. - **hudabeauty**27K/yr-16.0%0.3% conv. - **haus labs triclone skin tech foundation**9K/yr+58.7%0.3% conv. - **lady gaga foundation**10K/yr+32.3%0.1% conv. - **hauslabs foundation**6K/yr+45.3%0.1% conv. - **haus lab foundation**5K/yr-7.7%0.1% conv. - **base haus labs**5K/yr+7.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beakey-makeup-sponge/search-terms)
## **Top beakey makeup sponge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$25K15%$37K20%$50K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HUDA BEAUTY Easy Bake Loose Baking & Setting Powder Cherry Blossom**Huda**$45.12**4.7★267 rev](https://www.amazon.com/dp/B0B869RLB1) [2**Huda Easy Bake Fragrance Free Loose Baking & Setting Powder - Pound Cake (Fair Light Medium and Tan Skin Tones) - 0.71 oz / 20 g**Huda**$43.72**4.6★232 rev](https://www.amazon.com/dp/B0DNWJ6NJK) [3**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral**Haus Laboratories**$71.39**4.2★6 rev](https://www.amazon.com/dp/B0BLV4VD67) [4**Huda Easy Bake Loose Baking & Setting Powder - Banana Bread (light medium and tan skin tones) - 0.71 oz / 20 g**Huda**$45.69**4.6★115 rev](https://www.amazon.com/dp/B0DNWK8Y3G) [5**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 160 Light Neutral**Haus Laboratories**$68.95**4.5★24 rev](https://www.amazon.com/dp/B0BJ7V973J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Este Lauder Double Wear Stay-in-Place Foundation Makeup | 36-Hour Long-Wear Oil-Free Liquid Matte Foundation | Hydrating Breathable Buildable | New Formula 1 Fl Oz 1W1 Bone**Estée Lauder**$44.10**859 rev5mo ago](https://www.amazon.com/dp/B0FWCZJCSY) [**Huda Lip Contour Stain Lip Tint - Soft Nude (.03 Fl Oz)**Huda**$32.52**44 rev11mo ago](https://www.amazon.com/dp/B0FK67MDF7) [**Huda Beauty Baby Blush Duo Pink And Peach 2x2ml**Huda**$34.26**8 rev1y ago](https://www.amazon.com/dp/B0DZTVHQWW) [**Huda Lip Contour Duo Blushed Pinks - 2 Mini Lip Pencils in Muted Pink and Pinky Brown**Huda**$25.88**35 rev1y ago](https://www.amazon.com/dp/B0D96F8S7J) [**Haus Labs Triclone Skin Tech Foundation - 200 Light medium Neutral**Haus Laboratories**$61.26**16 rev1y ago](https://www.amazon.com/dp/B0DP1DJ5MJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Este Lauder Double Wear Stay-in-Place Foundation Makeup | 36-Hour Long-Wear Oil-Free Liquid Matte Foundation | Hydrating Breathable Buildable | New Formula 1 Fl Oz 1W1 Bone**Estée Lauder**$44.10**4.1★**▲ 234%**](https://www.amazon.com/dp/B0FWCZJCSY) [**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 230 Light Medium Cool**Haus Laboratories**$74.94**4.2★**▲ 225%**](https://www.amazon.com/dp/B0BLV2YP67) [**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 130 Light Warm**Haus Laboratories**$61.06**4.4★**▲ 220%**](https://www.amazon.com/dp/B0BLV5L13T) [**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral**Haus Laboratories**$71.39**4.2★**▲ 200%**](https://www.amazon.com/dp/B0BLV4VD67) [**Laura Mercier Translucent Loose Setting Powder - Blurring + Finishing Powder with 24HR Matte Finish - Long-Wear Shine Control Face Makeup for Mature Sensitive & Oily Skin Types (0.21 oz)**Laura Mercier**$23.88**4.7★**▲ 124%**](https://www.amazon.com/dp/B08MTVL2W7)
**~~View all trending →~~**
## **What buyers say about beakey makeup sponge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great variety”*
**Brush Quality**17%
*“Great makeup brush”*
**Value For Money**14%
*“Great deal”*
**Soft Feel**12%
*“The bristles are soft”*
**Color**4%
*“Beautiful colors”*
**Coverage**3%
*“provides a full coverage”*
**Ease Of Use**3%
*“Ease to use”*
**Durability**3%
*“They are durable”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured and described”*
**Ease Of Application**3%
*“Applies well”*
### **What buyers complain about **
**Quality-Overall**11%
*“Garbage”*
**Smell**8%
*“Smells disgusting”*
**Size-Overall**7%
*“Too big”*
**Durability**6%
*“Falls completely apart”*
**Value For Money**5%
*“Expensive”*
**Color**5%
*“Color did not even match”*
**Thickness**4%
*“First let me say it is very thin liquid”*
**Hard Feel**4%
*“Hard unable to use”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Functionality-Overall**3%
*“this brush did not work well for me”*
### **Top return reasons **
**Color**20%
**Size-Overall**18%
**Quality-Overall**11%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Smell**5%
**Brush Quality**4%
**Product Condition**4%
**Value For Money**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is beakey makeup sponge profitable to sell on Amazon United States?**
- The niche generates $248K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the beakey makeup sponge niche?**
- 8 brands and 250 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in beakey makeup sponge?**
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.1%.
- **When does demand for beakey makeup sponge peak?**
- Demand peaks in Jan–Jun; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the beakey makeup sponge niche?**
- Listings span $4.77–$74.94; the average listing price is $37.90 (sweet spot $15–$100). The average incumbent carries 4,039 reviews — the moat a new listing must climb.
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