---
title: "Bb Cream Tinted Moisturizer with Spf — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bb-cream-tinted-moisturizer-with-spf"
last_updated: "2026-08-09T11:16:39.592Z"
locale: en
meta:
description: "Niche score 51/100 · $1.1M/yr market · 1.3M searches/yr. A deep review moat (13,143 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.1M/yr market · 1.3M searches/yr. A deep review moat (13,143 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bb Cream Tinted Moisturizer with Spf — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **bb cream tinted moisturizer with spf**
**Worth a look**
Shows a sweet-spot price point ($17.96 avg), but a deep review moat (13,143 avg reviews) keeps it on the watch list.
Market size 79Growth 24Conversion 54Competition 29Returns 76Price range 74Avg price 82Brand share 23Review moat 20Quality gap 68
**Avg price**
**Great****$17.96**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.3M searches
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.78–$38.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****13,143.22**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bb cream tinted moisturizer with spf is a $1.1M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bb cream tinted moisturizer with spf market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$898K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- tarte40% - MAYBELLINE34% - MISSHA9% - Aigomc5% - Aikertec3% - COVERGIRL3% - Open — no brand owns it (3 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — -2.5% search growth over the last 90 days.
45K35KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bb-cream-tinted-moisturizer-with-spf/trend)
## **Top bb cream tinted moisturizer with spf search terms**
- **tarte bb blur tinted moisturizer spf 30**236K/yr+20.7%2.3% conv. - **bb cream tinted moisturizer with spf**246K/yr+3.0%4.5% conv. - **bb cream foundation**134K/yr-22.5%1.6% conv. - **maybelline bb cream**123K/yr-18.7%7.9% conv. - **bb cream korean**147K/yr-28.0%1.2% conv. - **korean bb cream**111K/yr-12.3%0.8% conv. - **bb cream with spf**61K/yr+27.6%1.6% conv. - **tarte bb blur tinted moisturizer**29K/yr+5.7%2.1% conv. - **tarte bb blur**28K/yr-3.0%1.5% conv. - **bb blur tinted moisturizer spf 30**25K/yr-2.0%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bb-cream-tinted-moisturizer-with-spf/search-terms)
## **Top bb cream tinted moisturizer with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$108K20%$216K30%$324K40%$431K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz**MAYBELLINE**$7.70**4.5★44,350 rev](https://www.amazon.com/dp/B008C13146) [2**tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size light**tarte**$37.75**4.4★353 rev](https://www.amazon.com/dp/B00AVUDDJO) [3**tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size fair**tarte**$37.40**4.4★105 rev](https://www.amazon.com/dp/B00AVUDDC6) [4**MISSHA M Perfect Cover BB Cream No.23 Natural Beige -Light/Medium with Cool/Neutral Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF**MISSHA**$13.39**4.4★11,725 rev](https://www.amazon.com/dp/B002BADJVE) [5**tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size fair-light**tarte**$38.68**4.4★83 rev](https://www.amazon.com/dp/B0C7WNJV25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PC BB blur tinted moisturizer Broad Spectrum SPF 30 tinted sunscreen bb cream concealer Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free**Aikertec**$33.16**13 rev1mo ago](https://www.amazon.com/dp/B0H32HNJHR) [**Aigomc BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free**Aigomc**$21.74**13 rev3mo ago](https://www.amazon.com/dp/B0GVSCGNQ9) [**BB Blur Tinted Moisturizer SPF 30 BB Cream Tinted Moisturizer Tinted Care Primer with Brush Instantly Hydrates Full Coverage Creates Matte Effect (Natural 1 floz)**Generic**$11.03**25 rev1y ago](https://www.amazon.com/dp/B0DQY16RH6) [**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz**CeraVe**$12.82**3,562 rev1y ago](https://www.amazon.com/dp/B0D9L7CTFB) [**tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size fair-light**tarte**$38.68**83 rev3y ago](https://www.amazon.com/dp/B0C7WNJV25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aigomc BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free**Aigomc**$21.74**3.2★**▲ 180%**](https://www.amazon.com/dp/B0GVSCGNQ9) [**2PC BB blur tinted moisturizer Broad Spectrum SPF 30 tinted sunscreen bb cream concealer Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty Free**Aikertec**$33.16**4.4★**▲ 180%**](https://www.amazon.com/dp/B0H32HNJHR) [**tarte BB blur tinted moisturizer Broad Spectrum SPF 30 Medium Buildable Coverage with Natural Lightweight Matte Finish Vegan & Cruelty-Free full size light-medium**tarte**$37.33**4.4★**▲ 177%**](https://www.amazon.com/dp/B0C7WLV6TK) [**Maybelline Dream Pure Skin Clearing BB Cream 8-in-1 Skin Perfecting Beauty Balm With 2% Salicylic Acid Sheer Tint Coverage Oil-Free Medium/Deep 1 Count**MAYBELLINE**$8.58**4.4★**▲ 125%**](https://www.amazon.com/dp/B00KQG7KEW) [**BB Blur Tinted Moisturizer SPF 30 BB Cream Tinted Moisturizer Tinted Care Primer with Brush Instantly Hydrates Full Coverage Creates Matte Effect (Natural 1 floz)**Generic**$11.03**4.0★**▲ 123%**](https://www.amazon.com/dp/B0DQY16RH6)
**~~View all trending →~~**
## **What buyers say about bb cream tinted moisturizer with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**17%
*“Nice smooth coverage”*
**Suitability Combination Skin**13%
*“Great for your skin”*
**Color**9%
*“Color is accurate”*
**Weight Light**7%
*“Lightweight and breathable”*
**Quality-Overall**7%
*“Great price for quality”*
**Soft Feel**5%
*“Goes on smooth”*
**Moist/Dry**5%
*“great moisturizer”*
**Value For Money**5%
*“Good for the price”*
**Suitability Dry Skin**2%
*“I have dryish skin and its amazing”*
**Smell**2%
*“very mild scent”*
### **What buyers complain about **
**Color**14%
*“Color is way off”*
**Smell**10%
*“Unpleasant Smell”*
**Coverage**6%
*“NOT FULL COVERAGE”*
**Oily/Greasy**5%
*“Very greasy”*
**Moist/Dry**3%
*“Very dry going on”*
**Thickness**3%
*“Very thick plastic feel”*
**Allergies**3%
*“Skin irritation”*
**Suitability Dry Skin**2%
*“Not for my normal to dry sensitive skin”*
**Value For Money**2%
*“Very pricey”*
**Product Condition**2%
*“Received Used Product”*
### **Top return reasons **
**Color**58%
**Advertised Vs Actual Product**7%
**Smell**4%
**Coverage**4%
**Product Condition**3%
**Weight Light**2%
**Texture/Consistency-Overall**2%
**Moist/Dry**2%
**Functionality-Overall**2%
**Leak-Proof**1%
## **Common questions**
- **Is bb cream tinted moisturizer with spf profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bb cream tinted moisturizer with spf niche?**
- 9 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in bb cream tinted moisturizer with spf?**
- Top complaints mined from reviews: Color, Smell, Coverage. The return rate is 2.0%.
- **What does it cost to enter the bb cream tinted moisturizer with spf niche?**
- Listings span $6.78–$38.68; the average listing price is $17.96 (sweet spot $15–$100). The average incumbent carries 13,143 reviews — the moat a new listing must climb.
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