---
title: "Search terms — bay rum - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bay-rum/search-terms"
last_updated: "2026-08-09T11:00:46.456Z"
locale: en
meta:
  description: "Niche score 57/100 · $158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bay rum - Flapen"
---

# **bay rum**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 29Conversion 52Competition 49Returns 99Price range 88Avg price 95Brand share 53Review moat 56Quality gap 79

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.53**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.92–$80.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,261.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$158K**

$158K/yr · 132K searches

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

## Search terms