---
title: "Bay Rum — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bay-rum"
last_updated: "2026-08-09T09:00:43.538Z"
locale: en
meta:
description: "Niche score 57/100 · $158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bay Rum — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **bay rum**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 29Conversion 52Competition 49Returns 99Price range 88Avg price 95Brand share 53Review moat 56Quality gap 79
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.92–$80.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,261.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$158K**
$158K/yr · 132K searches
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bay rum is a $158K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bay rum market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$228K–$285K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#704**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **111 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**20%**
- Clubman41% - Gabel’s9% - Benjamins8% - ROYALL LYME8% - St. John7% - Barberry Coast Shave Co.6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bay-rum/trend)
## **Top bay rum search terms**
- **bay rum**50K/yr+4.2%3.3% conv. - **bay rum aftershave**42K/yr+8.4%6.6% conv. - **bay rum cologne**22K/yr+3.0%3.6% conv. - **bay rum cologne for men**8K/yr-1.1%3.6% conv. - **bay rum aftershave for men**5K/yr-19.5%7.3% conv. - **bayrum**5K/yr-11.7%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bay-rum/search-terms)
## **Top bay rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$47K40%$63K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz**Clubman**$9.95**4.3★7,477 rev](https://www.amazon.com/dp/B000CEQZZS) [2**Clubman Pinaud Virgin Island Bay Rum After Shave Cologne Classic After Shave Lotion for Men Aftershave for Men Masculine Fragrance Splash 12 fl oz**Clubman**$12.83**4.3★7,477 rev](https://www.amazon.com/dp/B000053L6W) [3**Benjamins Bay Rum 8oz (Pack of 1)**Benjamins**$8.92**4.4★303 rev](https://www.amazon.com/dp/B01JLOGJ78) [4**ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash**ROYALL LYME**$52.30**4.3★530 rev](https://www.amazon.com/dp/B07Q57MLNM) [5**GABELS Bay Rum After Shave Lotion 16oz/1pt**Gabel’s**$16.59**4.3★1,414 rev](https://www.amazon.com/dp/B000EVIVYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz**Clubman**$16.09**37 rev10mo ago](https://www.amazon.com/dp/B0FQLX9V5G) [**Carolina Castile Soap Bay Rum Scent Certified Organic Base High Olive Oil Content Non-Drying Made with Organic Oils Concentrated Natural Body Wash for Men and Women (Bay Rum 32 Fl Oz)**Carolina Castile Soap**$22.97**5,348 rev1y ago](https://www.amazon.com/dp/B0DCG94Z4G) [**Ogallala Bay Rum | Double Strength Genuine Cologne For Him | Hand Crafted | Old Fashioned Bay Rum Scent | 4 oz Bottle**Ogallala Bay Rum**$18.97**9 rev3y ago](https://www.amazon.com/dp/B0DTJDRT23) [**Duke Cannon Supply Co. Solid Cologne for Men Bay Rum (Citrus Musk Cedarwood Island Spice) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz**Duke Cannon Supply Co.**$23.55**302 rev4y ago](https://www.amazon.com/dp/B09KYB1Y9D) [**C.O. Bigelow Bay Rum Cologne for Men Bay Oil Citrus & Spice Fragrance Long Lasting Mens Cologne Perfume for Men 2.5 Fl Oz**C. O. Bigelow**$48.96**279 rev4y ago](https://www.amazon.com/dp/B09KMBVP7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ogallala Bay Rum | Double Strength Genuine Cologne For Him | Hand Crafted | Old Fashioned Bay Rum Scent | 4 oz Bottle**Ogallala Bay Rum**$18.97**4.5★**▲ 204%**](https://www.amazon.com/dp/B0DTJDRT23) [**Dr. Collado Bay Rum Constanza by Dr. Collado**Constanza**$16.46**4.7★**▲ 69%**](https://www.amazon.com/dp/B01AVKEEBO) [**Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz**Clubman**$16.09**4.2★**▲ 41%**](https://www.amazon.com/dp/B0FQLX9V5G) [**Benjamins Bay Rum 8oz (Pack of 1)**Benjamins**$8.92**4.4★**▲ 35%**](https://www.amazon.com/dp/B01JLOGJ78) [**Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz**Clubman**$9.95**4.3★**▲ 24%**](https://www.amazon.com/dp/B000CEQZZS)
**~~View all trending →~~**
## **What buyers say about bay rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Great fragrance”*
**Quality-Overall**8%
*“This is a quality product that delivers as advertised”*
**Value For Money**7%
*“Worth the money”*
**Advertised Vs Actual Product**2%
*“It works as it should - soothing”*
**Soft Feel**2%
*“Smooth - love it”*
**Suitability Combination Skin**1%
*“It helps my skin set after applying”*
**Size-Overall**1%
*“The bottle size is really good too”*
**Ease Of Use**1%
*“The larger bottle with the spray top makes it very simple to use”*
**Cleansing**1%
*“Squeaky clean without drying out your skin”*
**Efficiency**1%
*“It works excellent”*
### **What buyers complain about **
**Smell**45%
*“Doesnt have a strong scent to it”*
**Leak-Proof**8%
*“The bottle leaked”*
**Durability**6%
*“only last about two hours”*
**Alcohol Content**5%
*“It has a bit of alcohol”*
**Value For Money**4%
*“Colossal waste of money”*
**Advertised Vs Actual Product**4%
*“Not what I thought”*
**Strength**4%
*“Not strong enough”*
**Quality-Overall**3%
*“I noticed it felt cheaply made so I made sure I was gentle with it”*
**Size-Overall**3%
*“Product had a loose top”*
**Allergies**1%
*“Triggered a bad reaction”*
### **Top return reasons **
**Smell**79%
**Leak-Proof**7%
**Advertised Vs Actual Product**5%
**Product Condition**2%
**Size-Overall**2%
**Defective Material/Parts**2%
**Durability**1%
**Quality-Overall**1%
## **Common questions**
- **Is bay rum profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the bay rum niche?**
- 15 brands and 109 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in bay rum?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.2%.
- **When does demand for bay rum peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the bay rum niche?**
- Listings span $8.92–$80.65; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.
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