---
title: "Bay Rum Soap — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bay-rum-soap"
last_updated: "2026-08-09T09:06:50.259Z"
locale: en
meta:
description: "Niche score 45/100 · $55K/yr market · 37K searches/yr · $16.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $55K/yr market · 37K searches/yr · $16.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bay Rum Soap — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **bay rum soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 43Conversion 83Competition 27Returns 99Price range 78Avg price 79Brand share 0Review moat 24Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.60–$45.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,196.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$55K**
$55K/yr · 37K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bay rum soap is a $55K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bay rum soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$49K–$66K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#533**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**586**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Dr. Squatch55% - Carolina Castile Soap23% - Duke Cannon Supply Co.14% - 360Feel5% - San Francisco Soap Company3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bay-rum-soap/trend)
## **Top bay rum soap search terms**
- **bay rum soap**14K/yr+21.8%6.8% conv. - **duke cannon bay rum**8K/yr+1.0%2.0% conv. - **dr squatch bay rum**6K/yr+14.2%6.4% conv. - **dr squatch soap bay rum**4K/yr+46.1%14.4% conv. - **bay rum dr squatch**2K/yr+18.4%8.2% conv. - **duke cannon soap bay rum**2K/yr-5.9%1.8% conv. - **bay rum soap for men**1K/yr-23.1%10.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bay-rum-soap/search-terms)
## **Top bay rum soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Bay Rum (5 oz 3-Pack)**Dr. Squatch**$20.68**4.6★13,552 rev](https://www.amazon.com/dp/B083RBSRDQ) [2**Dr. Squatch All Natural Bar Soap for Men with Zero Grit Bay Rum**Dr. Squatch**$7.05**4.4★40,734 rev](https://www.amazon.com/dp/B012HD5K6Q) [3**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Bay Rum (5 oz 5-Pack)**Dr. Squatch**$33.50**4.6★7,855 rev](https://www.amazon.com/dp/B083RBB4G5) [4**Body Wash Castile Soap Bar for Sensitive Skin Long Lasting Natural Bar Soap for Men and Women with Olive Oil and Cocoa Butter - Vegan Bay Rum Scented by Carolina Castile 5 oz Each**Carolina Castile Soap**$7.54**4.5★1,312 rev](https://www.amazon.com/dp/B0DMPCBQX8) [5**Carolina Castile Soap Vegan Bay Rum Castile Bar 3 Bars of Natural Soap for Men Women and Kids Gentle Hydrating Castile Bars with Organic Cocoa Butter and Olive Oil 5 Oz. Each**Carolina Castile Soap**$17.94**4.5★1,312 rev](https://www.amazon.com/dp/B0DMPCG8LP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**360Feel Bay Rum Bar Soap - Made in the USA - Castile Handmade All Natural Cold Processed - Gentle on Sensitive Skin - Bay Rum Essential Oil with a Spicy Scent - (5oz 4-Pack)**360Feel**$20.57**7,527 rev1y ago](https://www.amazon.com/dp/B0F3WWXBNK) [**Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)**Duke Cannon Supply Co.**$7.73**1,287 rev1y ago](https://www.amazon.com/dp/B0DYK9FVNL) [**Duke Cannon Supply Co. Mens THICK Body Wash - Free of Sulfate Paraben & Phthalates Leaving Skin Soft and Hydrated - High Viscosity Odor Protection - Long Lasting Freshness - Sawtooth (18oz)**Duke Cannon Supply Co.**$7.78**1,287 rev1y ago](https://www.amazon.com/dp/B0DWZLX2Q3) [**Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap With A Masculine Scent - Big American Bourbon Scented - All Skin Types - Hydrating Big Brick of Soap - Bourbon 10 oz**Duke Cannon Supply Co.**$7.68**1,664 rev1y ago](https://www.amazon.com/dp/B0DVMHBV8Q) [**Body Wash Castile Soap Bar for Sensitive Skin Long Lasting Natural Bar Soap for Men and Women with Olive Oil and Cocoa Butter - Vegan Bay Rum Scented by Carolina Castile 5 oz Each**Carolina Castile Soap**$7.54**1,312 rev1y ago](https://www.amazon.com/dp/B0DMPCBQX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)**Duke Cannon Supply Co.**$7.73**4.5★**▲ 218%**](https://www.amazon.com/dp/B0DYK9FVNL) [**360Feel Bay Rum Bar Soap - Made in the USA - Castile Handmade All Natural Cold Processed - Gentle on Sensitive Skin - Bay Rum Essential Oil with a Spicy Scent - (5oz 4-Pack)**360Feel**$20.57**4.3★**▲ 155%**](https://www.amazon.com/dp/B0F3WWXBNK) [**Carolina Castile Soap Vegan Bay Rum Castile Bar 3 Bars of Natural Soap for Men Women and Kids Gentle Hydrating Castile Bars with Organic Cocoa Butter and Olive Oil 5 Oz. Each**Carolina Castile Soap**$17.94**4.5★**▲ 134%**](https://www.amazon.com/dp/B0DMPCG8LP) [**San Francisco Soap Company Dark Rum and Spice Scented Bar Soap**San Francisco Soap Company**$9.08**4.2★**▲ 126%**](https://www.amazon.com/dp/B09SDFFFQD) [**Dr. Squatch All Natural Bar Soap for Men with Medium Grit Wood Barrel Bourbon 5 Ounce (Pack of 1)**Dr. Squatch**$6.60**4.7★**▲ 67%**](https://www.amazon.com/dp/B0B1VSPC44)
**~~View all trending →~~**
## **What buyers say about bay rum soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Amazing scent”*
**Quality-Overall**7%
*“Good product have used in the past”*
**Lather**5%
*“easily lathers”*
**Cleansing**5%
*“I feel clean”*
**Value For Money**5%
*“affordable”*
**Durability**2%
*“Long lasting”*
**Ease Of Cleaning**2%
*“Awesome feeling of being clean”*
**Soft Feel**2%
*“This is effective and smooth”*
**Suitability Dry Skin**1%
*“Doesn't dry out my skin”*
**Size-Overall**1%
*“Size is just right”*
### **What buyers complain about **
**Smell**30%
*“Horrible smell”*
**Value For Money**12%
*“Waste of Money”*
**Durability**8%
*“not great lifespan”*
**Strength**4%
*“Not strong enough”*
**Quality-Overall**3%
*“Poor quality soap”*
**Size-Overall**3%
*“very large bar”*
**Lather**3%
*“Smells nothing like the deodorant and lathers poorly”*
**Advertised Vs Actual Product**2%
*“Unfortunately, the product itself does not live up to the marketing”*
**Moist/Dry**2%
*“Skin not dry like some soap do”*
**Leak-Proof**2%
*“was leaking from lid being loose”*
### **Top return reasons **
**Smell**61%
**Leak-Proof**17%
**Advertised Vs Actual Product**8%
**Size-Overall**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Functionality-Overall**1%
**Moist/Dry**1%
**Value For Money**1%
**Quality-Overall**1%
## **Common questions**
- **Is bay rum soap profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 15 tracked products. 90-day search growth is +14.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bay rum soap niche?**
- 5 brands and 586 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bay rum soap?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for bay rum soap peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the bay rum soap niche?**
- Listings span $6.60–$45.56; the average listing price is $16.46 (sweet spot $15–$100). The average incumbent carries 6,197 reviews — the moat a new listing must climb.
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