---
title: "Bay Rum Cologne — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bay-rum-cologne"
last_updated: "2026-08-09T09:07:37.549Z"
locale: en
meta:
description: "Niche score 53/100 · $37K/yr market · 38K searches/yr · $24.89 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $37K/yr market · 38K searches/yr · $24.89 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bay Rum Cologne — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **bay rum cologne**
**Worth a look**
Shows low returns (0.1%), but a small market ($37K/yr) keeps it on the watch list.
Market size 9Growth 29Conversion 48Competition 61Returns 100Price range 87Avg price 95Brand share 38Review moat 57Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.97–$80.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,208.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$37K**
$37K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, bay rum cologne is a $37K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bay rum cologne market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#1,040**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**13%**
- Clubman26% - Ogallala Bay Rum23% - ROYALL LYME14% - St. John10% - C. O. Bigelow10% - Generic5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +3.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bay-rum-cologne/trend)
## **Top bay rum cologne search terms**
- **bay rum cologne**22K/yr+3.0%4.1% conv. - **bay rum cologne for men**8K/yr-1.1%3.7% conv. - **ogallala bay rum**6K/yr-15.1%3.8% conv. - **ogallala**3K/yr+76.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bay-rum-cologne/search-terms)
## **Top bay rum cologne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz**Clubman**$9.95**4.3★7,477 rev](https://www.amazon.com/dp/B000CEQZZS) [2**ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash**ROYALL LYME**$52.30**4.3★530 rev](https://www.amazon.com/dp/B07Q57MLNM) [3**C.O. Bigelow Bay Rum Cologne for Men Bay Oil Citrus & Spice Fragrance Long Lasting Mens Cologne Perfume for Men 2.5 Fl Oz**C. O. Bigelow**$48.96**4.2★279 rev](https://www.amazon.com/dp/B09KMBVP7W) [4**Ogallala Bay Rum Genuine Cologne 8oz**Ogallala Bay Rum**$20.94**4.2★48 rev](https://www.amazon.com/dp/B086JCHJ94) [5**Clubman Pinaud Virgin Island Bay Rum After Shave Cologne Classic After Shave Lotion for Men Aftershave for Men Masculine Fragrance Splash 12 fl oz**Clubman**$12.83**4.3★7,477 rev](https://www.amazon.com/dp/B000053L6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ogallala Bay Rum | Refreshing Dual Purpose Cologne & Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent with Sage & Cedar | 4 oz Bottle**Generic**$13.98**21 rev8mo ago](https://www.amazon.com/dp/B0C82JFMV6) [**Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz**Clubman**$16.09**37 rev10mo ago](https://www.amazon.com/dp/B0FQLX9V5G) [**Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned | Limes & Peppercorns 8 oz.**Ogallala Bay Rum**$18.98**7 rev2y ago](https://www.amazon.com/dp/B0CXZMM8RB) [**Ogallala Bay Rum Genuine Cologne 8 oz. Double Strength|Special Reserve| Hand Crafted| Old Fashioned| Cobalt Blue Bottle**Ogallala Bay Rum**$24.63**35 rev2y ago](https://www.amazon.com/dp/B0CX6NV8KN) [**Ogallala Bay Rum | Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent (Bay Rum 8 Fl Oz)**Generic**$18.99**57 rev3y ago](https://www.amazon.com/dp/B0C8BN3QWD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ogallala Bay Rum | Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent (Bay Rum 8 Fl Oz)**Generic**$18.99**4.2★**▲ 185%**](https://www.amazon.com/dp/B0C8BN3QWD) [**Ogallala Bay Rum | Double Strength Genuine Cologne For Him | Hand Crafted | Old Fashioned Bay Rum Scent | 4 oz Bottle**Ogallala Bay Rum**$18.97**4.5★**▲ 171%**](https://www.amazon.com/dp/B0DTJDRT23) [**Lucky Tiger Bay Rum AfterShave for Men (16 Fl Oz) Classic Spiced Aftershave Scent with Bay Oil Invigorating Post-Shave Toner for Toning & Tightening Skin**Lucky Tiger**$15.26**4.0★**▲ 40%**](https://www.amazon.com/dp/B00C4ABUG2) [**Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned | Limes & Peppercorns 8 oz.**Ogallala Bay Rum**$18.98**5.0★**▲ 37%**](https://www.amazon.com/dp/B0CXZMM8RB) [**St. John Bay Rum Aftershave and Cologne | Made with Bay Leaves from The Virgin Islands | Bay Leaf After Shave Fragrance for Men | (4 oz)**St. John**$60.80**4.1★**▲ 26%**](https://www.amazon.com/dp/B00BSHATVY)
**~~View all trending →~~**
## **What buyers say about bay rum cologne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Interesting smell”*
**Value For Money**9%
*“Worth the money”*
**Quality-Overall**5%
*“This is a quality product that delivers as advertised”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Durability**2%
*“Longevity is decent--I get a good four or five hours before it turns into a skin scent”*
**Gifting Purpose**2%
*“Would be a good gift”*
**Size-Overall**1%
*“Great size, works well for him at his age”*
**Efficiency**1%
*“So the effectiveness is excellent”*
**Soft Feel**1%
*“It Works, feels Great”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Smell**49%
*“Bad smell”*
**Durability**8%
*“it broke like it was nothing”*
**Leak-Proof**5%
*“The bottle leaked”*
**Strength**4%
*“OK for everyday not strong”*
**Quality-Overall**4%
*“I wouldnt recommend purchasing unless these quality control”*
**Value For Money**3%
*“It's overpriced”*
**Advertised Vs Actual Product**3%
*“Not the same formulation”*
**Alcohol Content**3%
*“It has a bit of alcohol”*
**Size-Overall**2%
*“The size of the bottle is actually pretty large for the price”*
**Thickness**0%
*“Beware of getting t This bottle at the very top is as thin as a Christmas tree light”*
### **Top return reasons **
**Smell**76%
**Size-Overall**10%
**Advertised Vs Actual Product**5%
**Product Condition**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Durability**2%
## **Common questions**
- **Is bay rum cologne profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bay rum cologne niche?**
- 13 brands and 106 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in bay rum cologne?**
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.1%.
- **When does demand for bay rum cologne peak?**
- Demand peaks in Feb–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bay rum cologne niche?**
- Listings span $7.97–$80.65; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 1,208 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)