---
title: "Baxter of California Deodorant — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/baxter-of-california-deodorant"
last_updated: "2026-08-09T08:29:36.247Z"
locale: en
meta:
description: "Niche score 48/100 · $49K/yr market · 15K searches/yr · $19.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $49K/yr market · 15K searches/yr · $19.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baxter of California Deodorant — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **baxter of california deodorant**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 50Conversion 98Competition 0Returns 96Price range 95Avg price 86Brand share 0Review moat 65Quality gap 75
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$19.10–$20.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****887.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$49K**
$49K/yr · 15K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baxter of california deodorant is a $49K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baxter of california deodorant market data**
- **Units sold / yr**
- **4K–5K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$78K–$98K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#524**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Baxter of California100%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +19.9% search growth over the last 90 days.
800600Spike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/baxter-of-california-deodorant/trend)
## **Top baxter of california deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$15K45%$22K60%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baxter of California Aluminum and Alcohol Free Deodorant Protects from Deodorant Stains Detoxifies and Conditions Sensitive Skin Clear Stick Citrus and Herbal-Musk Essence**Baxter of California**$19.14**4.3★2,367 rev](https://www.amazon.com/dp/B007XTWFZE) [2**Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Cedarwood and Oakmoss Essence 2.65 Ounce**Baxter of California**$19.10**4.4★198 rev](https://www.amazon.com/dp/B0CGW5K6XN) [3**Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Italian Lime and Pomegranate Essence 2.65 Ounce**Baxter of California**$20.52**4.2★98 rev](https://www.amazon.com/dp/B0CGW5GMK6)
### **Newest**
by launch date
[**Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Cedarwood and Oakmoss Essence 2.65 Ounce**Baxter of California**$19.10**198 rev2y ago](https://www.amazon.com/dp/B0CGW5K6XN) [**Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Italian Lime and Pomegranate Essence 2.65 Ounce**Baxter of California**$20.52**98 rev2y ago](https://www.amazon.com/dp/B0CGW5GMK6) [**Baxter of California Aluminum and Alcohol Free Deodorant Protects from Deodorant Stains Detoxifies and Conditions Sensitive Skin Clear Stick Citrus and Herbal-Musk Essence**Baxter of California**$19.14**2,367 rev14y ago](https://www.amazon.com/dp/B007XTWFZE)
### **Trending**
90-day click momentum
[**Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Cedarwood and Oakmoss Essence 2.65 Ounce**Baxter of California**$19.10**4.4★**▲ 33%**](https://www.amazon.com/dp/B0CGW5K6XN) [**Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Italian Lime and Pomegranate Essence 2.65 Ounce**Baxter of California**$20.52**4.2★**— 9%**](https://www.amazon.com/dp/B0CGW5GMK6) [**Baxter of California Aluminum and Alcohol Free Deodorant Protects from Deodorant Stains Detoxifies and Conditions Sensitive Skin Clear Stick Citrus and Herbal-Musk Essence**Baxter of California**$19.14**4.3★**▼ 16%**](https://www.amazon.com/dp/B007XTWFZE)
## **What buyers say about baxter of california deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Good scent”*
**Quality-Overall**22%
*“Best quality deodorant”*
**Durability**8%
*“Last all day”*
**Allergies**6%
*“No skin irritation. I have delicate skin”*
**Suitability Combination Skin**6%
*“can get through their whole day by applying a natural deodorant just once on their clean skin”*
**Value For Money**6%
*“Its a good value for the money”*
### **What buyers complain about **
**Smell**44%
*“Horrible smell”*
**Durability**17%
*“Does not last”*
**Adhesion/Stickiness**8%
*“The deordorant stick didn't work”*
**Functionality-Overall**8%
*“The deordorant stick didn't work”*
**Quality-Overall**6%
*“Poor performance”*
**Moist/Dry**6%
*“it doesnt try up instead it gets moist”*
**Value For Money**6%
*“Overpriced and underperforming”*
### **Top return reasons **
**Smell**54%
**Advertised Vs Actual Product**16%
**Functionality-Overall**10%
**Defective Material/Parts**7%
**Product Condition**3%
**Durability**2%
**Size-Overall**1%
**Stretchability/Expandability/Elasticity**1%
**Oily/Greasy**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is baxter of california deodorant profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 3 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the baxter of california deodorant niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baxter of california deodorant?**
- Top complaints mined from reviews: Smell, Durability, Adhesion/Stickiness. The return rate is 0.9%.
- **When does demand for baxter of california deodorant peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the baxter of california deodorant niche?**
- Listings span $19.10–$20.52; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.
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