---
title: "Bath Oils for Tub — $341K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-oils-for-tub"
last_updated: "2026-08-09T14:28:25.710Z"
locale: en
meta:
description: "Niche score 42/100 · $341K/yr market · 378K searches/yr · $15.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $341K/yr market · 378K searches/yr · $15.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Oils for Tub — $341K/yr Amazon US Niche (2026) - Flapen"
---
# **bath oils for tub**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 18Conversion 66Competition 28Returns 97Price range 70Avg price 76Brand share 5Review moat 25Quality gap 16
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.24–$32.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$341K**
$341K/yr · 378K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,558**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath oils for tub is a $341K/yr Amazon United States market (378K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath oils for tub market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$307K–$384K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**171**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Dr Teal's75% - Keri12% - Palmer's5% - Arikit5% - Aveeno2% - eos2%
## **Top bath oils for tub search terms**
- **dr teals body oil**128K/yr-25.5%3.9% conv. - **dr teals oil**44K/yr+4.4%3.8% conv. - **dr teal body oil**32K/yr+24.6%3.8% conv. - **keri oil**16K/yr-17.2%14.9% conv. - **dr teals oil body**6K/yr+211.8%5.8% conv. - **dr teal oil**20K/yr-36.9%3.8% conv. - **dr teal oil body**22K/yr-38.6%2.9% conv. - **dr. teals body oil**17K/yr-21.2%5.9% conv. - **bath oils for tub**21K/yr-57.4%2.5% conv. - **dr teals bath and body oil**8K/yr+34.5%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bath-oils-for-tub/search-terms)
## **Top bath oils for tub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$102K40%$136K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit**Dr Teal's**$17.49**4.8★848 rev](https://www.amazon.com/dp/B0BYPYNDS8) [2**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Rejuvenating Eucalyptus & Spearmint - Essential Oils Hydrate Skin & Alleviates Daily Stress**Dr Teal's**$17.07**4.8★597 rev](https://www.amazon.com/dp/B0BYPDXG7G) [3**Keri Moisturizing Shower and Bath Oil 16 Fl Oz**Keri**$14.13**4.7★2,436 rev](https://www.amazon.com/dp/B0927427PM) [4**Dr. Teals Bath & Body Oil Variety Gift Set (3 Pack 8.8oz Ea.) - Rejuvenating Eucalyptus Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Stress**Dr Teal's**$28.23**4.7★91 rev](https://www.amazon.com/dp/B0BYQDKB1F) [5**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Ultra Rich Shea Butter - Essential Oils Hydrate Skin & Alleviates Daily Stress - at Home Spa Kit**Dr Teal's**$20.53**4.8★201 rev](https://www.amazon.com/dp/B0BYPHJJ29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**1,958 rev1y ago](https://www.amazon.com/dp/B0FB9LRL1V) [**eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz**eos**$11.88**4,836 rev1y ago](https://www.amazon.com/dp/B0CSTCYSF7) [**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit**Dr Teal's**$17.49**848 rev3y ago](https://www.amazon.com/dp/B0BYPYNDS8) [**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Rejuvenating Eucalyptus & Spearmint - Essential Oils Hydrate Skin & Alleviates Daily Stress**Dr Teal's**$17.07**597 rev3y ago](https://www.amazon.com/dp/B0BYPDXG7G) [**Dr. Teals Bath & Body Oil Variety Gift Set (3 Pack 8.8oz Ea.) - Rejuvenating Eucalyptus Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Stress**Dr Teal's**$28.23**91 rev3y ago](https://www.amazon.com/dp/B0BYQDKB1F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr Teals Bath Additive Eucalyptus Oil 8.8 Fluid Ounce**Dr Teal's**$7.42**4.8★**▲ 304%**](https://www.amazon.com/dp/B00JNHBVUO) [**Dr. Teals Moisturizing Bath & Body Oil 2-Pack (17.6 Fl Oz Total) Moisture + Ultra Rich Shea Butter & Essential Oil. Treat Your Skin Your Senses and Your Stress.**Dr Teal's**$18.42**4.8★**▲ 122%**](https://www.amazon.com/dp/B07PG92KQM) [**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**4.7★**▲ 59%**](https://www.amazon.com/dp/B0FB9LRL1V) [**Alpha Keri Shower & Bath Moisture Rich Oil 16 oz (Pack Of 2)**Keri**$32.79**4.8★**▲ 35%**](https://www.amazon.com/dp/B001ET776Q) [**NEW Dr Teals Coconut Bath & Body Oil 8.8oz - 2-Pack**Dr Teal's**$12.98**4.7★**▲ 34%**](https://www.amazon.com/dp/B08L88CXTD)
**~~View all trending →~~**
## **What buyers say about bath oils for tub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Amazing Scent”*
**Moist/Dry**15%
*“Gentle and moisturizing”*
**Soft Feel**7%
*“Silky Soft”*
**Quality-Overall**6%
*“Excellent Product”*
**Suitability Dry Skin**5%
*“Great for Dry Skin”*
**Absorbency**3%
*“Easily absorbed”*
**Oily/Greasy**3%
*“absorbs well without feeling greasy”*
**Value For Money**3%
*“Good deal”*
**Suitability Combination Skin**2%
*“This is good for your skin”*
**Suitability Oily Skin**2%
*“A GREAT OIL FOR YOUR SKIN”*
### **What buyers complain about **
**Smell**29%
*“Bad odor”*
**Oily/Greasy**6%
*“Very oily”*
**Moist/Dry**4%
*“Doesn't hydrate”*
**Leak-Proof**4%
*“leaked all in the box”*
**Allergies**4%
*“Irritated my skin”*
**Ease Of Use**3%
*“Hard to use”*
**Size-Overall**3%
*“The bottle is small”*
**Value For Money**2%
*“Overpriced”*
**Motor Power**2%
*“Works well, a bit hard to pump”*
**Suitability Dry Skin**2%
*“doesn't do the job if you have really dry skin”*
### **Top return reasons **
**Smell**44%
**Leak-Proof**16%
**Oily/Greasy**8%
**Advertised Vs Actual Product**6%
**Motor Power**3%
**Size-Overall**3%
**Value For Money**2%
**Moist/Dry**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is bath oils for tub profitable to sell on Amazon United States?**
- The niche generates $341K/yr across 16 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the bath oils for tub niche?**
- 6 brands and 171 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in bath oils for tub?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 0.5%.
- **What does it cost to enter the bath oils for tub niche?**
- Listings span $7.24–$32.79; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 4,558 reviews — the moat a new listing must climb.
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