---
title: "Bath Oil — $576K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-oil"
last_updated: "2026-08-05T20:14:16.075Z"
locale: en
meta:
description: "Niche score 50/100 · $576K/yr market · 650K searches/yr · $15.73 avg price. Soft demand (-21.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $576K/yr market · 650K searches/yr · $15.73 avg price. Soft demand (-21.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bath Oil — $576K/yr Amazon US Niche (2026) - Flapen"
---
# **bath oil**
**Worth a look**
Shows low returns (0.7%), but soft demand (-21.9% this quarter) keeps it on the watch list.
Market size 63Growth 14Conversion 64Competition 51Returns 97Price range 70Avg price 77Brand share 40Review moat 22Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.73**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.24–$32.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$576K**
$576K/yr · 650K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,372.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bath oil is a $576K/yr Amazon United States market (650K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$629K–$787K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**211**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**17%**
- Dr Teal's60% - Keri10% - Neutrogena4% - Palmer's4% - Calgon3% - Arikit3% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bath-oil/trend)
## **Top bath oil search terms**
- **bath oil**163K/yr-21.4%3.8% conv. - **dr teals body oil**128K/yr-25.5%3.9% conv. - **bath oils for women**64K/yr-34.1%4.5% conv. - **dr teals oil**44K/yr+4.4%3.8% conv. - **dr teal body oil**32K/yr+24.6%3.8% conv. - **bath oils**27K/yr-26.6%2.4% conv. - **dr teals shea butter and almond oil**20K/yr+2.1%3.0% conv. - **bath oil for dry skin**17K/yr-30.9%4.1% conv. - **keri oil**16K/yr-17.2%14.9% conv. - **dr teal oil**20K/yr-36.9%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bath-oil/search-terms)
## **Top bath oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$58K20%$115K30%$173K40%$230K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit**Dr Teal's**$17.49**4.8★848 rev](https://www.amazon.com/dp/B0BYPYNDS8) [2**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Rejuvenating Eucalyptus & Spearmint - Essential Oils Hydrate Skin & Alleviates Daily Stress**Dr Teal's**$17.07**4.8★597 rev](https://www.amazon.com/dp/B0BYPDXG7G) [3**Keri Moisturizing Shower and Bath Oil 16 Fl Oz**Keri**$14.13**4.7★2,436 rev](https://www.amazon.com/dp/B0927427PM) [4**Dr. Teals Bath & Body Oil Variety Gift Set (3 Pack 8.8oz Ea.) - Rejuvenating Eucalyptus Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Stress**Dr Teal's**$28.23**4.7★91 rev](https://www.amazon.com/dp/B0BYQDKB1F) [5**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Ultra Rich Shea Butter - Essential Oils Hydrate Skin & Alleviates Daily Stress - at Home Spa Kit**Dr Teal's**$20.53**4.8★201 rev](https://www.amazon.com/dp/B0BYPHJJ29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz**Dr Teal's**$10.57**1,054 rev10mo ago](https://www.amazon.com/dp/B0FQL6T3RH) [**Autumn Shower Bath Oil Body Oil with Shea Butter Lavender Eucalyptus Mint Coconut Scent Bath Oils Gifts for Women 34.4 fl oz (Pack of 4)**Autumn Shower**$20.99**24 rev1y ago](https://www.amazon.com/dp/B0DYJV5N4Q) [**eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz**eos**$11.88**4,836 rev1y ago](https://www.amazon.com/dp/B0CSTCYSF7) [**Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz**Hempz**$12.26**1,527 rev2y ago](https://www.amazon.com/dp/B0CPN83SGR) [**Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit**Dr Teal's**$17.49**848 rev3y ago](https://www.amazon.com/dp/B0BYPYNDS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Autumn Shower Bath Oil Body Oil with Shea Butter Lavender Eucalyptus Mint Coconut Scent Bath Oils Gifts for Women 34.4 fl oz (Pack of 4)**Autumn Shower**$20.99**4.4★**▲ 378%**](https://www.amazon.com/dp/B0DYJV5N4Q) [**Dr Teals Bath Additive Eucalyptus Oil 8.8 Fluid Ounce**Dr Teal's**$7.42**4.8★**▲ 335%**](https://www.amazon.com/dp/B00JNHBVUO) [**Dr. Teals Moisturizing Bath & Body Oil 2-Pack (17.6 Fl Oz Total) Moisture + Ultra Rich Shea Butter & Essential Oil. Treat Your Skin Your Senses and Your Stress.**Dr Teal's**$18.42**4.8★**▲ 125%**](https://www.amazon.com/dp/B07PG92KQM) [**Handcraft Blends Sweet Almond Oil | 100% Pure and Natural | Bath & Body Oil | Premium Grade Carrier Oil | Skin | Hair | Body | Massage | Hexane-Free | 16 Fl Oz**Handcraft Blends**$9.83**4.6★**▲ 45%**](https://www.amazon.com/dp/B07345BPSG) [**Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz**Hempz**$12.26**4.6★**▲ 44%**](https://www.amazon.com/dp/B0CPN83SGR)
**~~View all trending →~~**
## **What buyers say about bath oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Amazing Scent”*
**Moist/Dry**13%
*“Super hydrating”*
**Soft Feel**9%
*“Keeps my skin soft”*
**Quality-Overall**7%
*“The quality is a very nice oil”*
**Suitability Dry Skin**5%
*“Really good for extra dry skin”*
**Value For Money**4%
*“Good value for price”*
**Oily/Greasy**3%
*“its not too greasy its very good for the skin also makes the skin looks glowing”*
**Suitability Combination Skin**3%
*“This is good for your skin”*
**Absorbency**3%
*“Easily absorbed”*
**Suitability Oily Skin**2%
*“not oily which is great”*
### **What buyers complain about **
**Smell**29%
*“Smelled rancid”*
**Oily/Greasy**5%
*“feels really greasy”*
**Allergies**5%
*“irritated my skin”*
**Value For Money**4%
*“Very expensive”*
**Moist/Dry**4%
*“Not moisturizing”*
**Size-Overall**2%
*“The bottle is small”*
**Leak-Proof**2%
*“leaked all in the box”*
**Ease Of Use**2%
*“Hard to use”*
**Motor Power**2%
*“Defective pump”*
**Suitability Dry Skin**2%
*“doesn't do the job if you have really dry skin”*
### **Top return reasons **
**Smell**43%
**Leak-Proof**11%
**Advertised Vs Actual Product**8%
**Oily/Greasy**7%
**Size-Overall**5%
**Value For Money**3%
**Moist/Dry**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Motor Power**2%
## **Common questions**
- **Is bath oil profitable to sell on Amazon United States?**
- The niche generates $576K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bath oil niche?**
- 16 brands and 211 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in bath oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.7%.
- **When does demand for bath oil peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the bath oil niche?**
- Listings span $7.24–$32.79; the average listing price is $15.73 (sweet spot $15–$100). The average incumbent carries 9,372 reviews — the moat a new listing must climb.
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