---
title: "Bath Fizzies — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-fizzies"
last_updated: "2026-08-09T10:52:55.288Z"
locale: en
meta:
description: "Niche score 39/100 · $80K/yr market · 58K searches/yr · $16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $80K/yr market · 58K searches/yr · $16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Fizzies — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **bath fizzies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 13Conversion 81Competition 11Returns 97Price range 65Avg price 78Brand share 0Review moat 52Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.68–$26.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,438.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 58K searches
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath fizzies is a $80K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath fizzies market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$82K–$98K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Tub Works69% - SplashEZ14% - Crayola9% - NEWFEIFAN4% - Mr. Bubble4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bath-fizzies/trend)
## **Top bath fizzies search terms**
- **bath fizzies kids**26K/yr-31.4%9.5% conv. - **bath fizzies**18K/yr-10.3%7.2% conv. - **bath fizz**9K/yr+4.3%3.5% conv. - **bath fizzies for toddlers**5K/yr-81.5%6.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bath-fizzies/search-terms)
## **Top bath fizzies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$24K45%$36K60%$48K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.28**4.5★5,281 rev](https://www.amazon.com/dp/B0C7JCXX7K) [2**SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids**SplashEZ**$9.61**4.0★158 rev](https://www.amazon.com/dp/B0FJY54BQZ) [3**Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free**Crayola**$13.13**4.4★156 rev](https://www.amazon.com/dp/B0FJSJBV2D) [4**Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys**Tub Works**$19.04**4.6★1,037 rev](https://www.amazon.com/dp/B0CJT3MR9K) [5**Tub Works Bath Color Fizzies 150 Count 3 Pack | Nontoxic & Fragrance-Free | Color Bath Drops Create Fun Bath Colors | Bath Color Tablets in 7 Colors for Variety | Bath Bombs for Kids Bath**Tub Works**$26.98**4.6★415 rev](https://www.amazon.com/dp/B0C7JFZ7HJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids**SplashEZ**$9.61**158 rev4mo ago](https://www.amazon.com/dp/B0FJY54BQZ) [**Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free**Crayola**$13.13**156 rev11mo ago](https://www.amazon.com/dp/B0FJSJBV2D) [**Bath Bombs for Kids STEM 180 Mini Color Tablets in 9 Bright Colors for Creative Bathtub Art Bath Toys Fun Colorful Bath Scientific Experiment Gifts for Boys Girls 3-12**NEWFEIFAN**$8.68**541 rev1y ago](https://www.amazon.com/dp/B0F8BFJL4S) [**Tub Works Kids Bath Bomb Potion Bath Toy Variety 6 Pack | Nontoxic | Fizzes Foams & Bubbles with an Eruption of Color | Interactive Bath Bombs | Fun Science Toddler Bath Toys**Tub Works**$18.62**2,403 rev2y ago](https://www.amazon.com/dp/B0CVZL1K11) [**Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys**Tub Works**$19.04**1,037 rev2y ago](https://www.amazon.com/dp/B0CJT3MR9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids**SplashEZ**$9.61**4.0★**▲ 174%**](https://www.amazon.com/dp/B0FJY54BQZ) [**Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free**Crayola**$13.13**4.4★**▲ 83%**](https://www.amazon.com/dp/B0FJSJBV2D) [**Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys**Tub Works**$19.04**4.6★**— 1%**](https://www.amazon.com/dp/B0CJT3MR9K) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.28**4.5★**— 9%**](https://www.amazon.com/dp/B0C7JCXX7K) [**Bath Bombs for Kids STEM 180 Mini Color Tablets in 9 Bright Colors for Creative Bathtub Art Bath Toys Fun Colorful Bath Scientific Experiment Gifts for Boys Girls 3-12**NEWFEIFAN**$8.68**4.2★**▼ 16%**](https://www.amazon.com/dp/B0F8BFJL4S)
**~~View all trending →~~**
## **What buyers say about bath fizzies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Vibrant color”*
**Value For Money**7%
*“Good price”*
**Stain Resistance**7%
*“All the fun no stains”*
**Fun/Entertainment Experience**6%
*“Makes bath time so much fun”*
**Quality-Overall**6%
*“Good quality”*
**Gifting Purpose**5%
*“Great gift”*
**Smell**5%
*“No weird smells”*
**Durability**4%
*“Durable compared to other bath salts that break up easily”*
**Ease Of Cleaning**4%
*“Easy cleanup in the tub”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Color**24%
*“Not vibrant”*
**Stain Resistance**9%
*“Stains easily”*
**Size-Overall**6%
*“They are small”*
**Value For Money**6%
*“They are expensive for what they do”*
**Advertised Vs Actual Product**5%
*“Did not work as advertised”*
**Allergies**5%
*“Toddler got a rash from these”*
**Smell**5%
*“smell AWFUL”*
**Quality-Overall**3%
*“Poor Quality”*
**Ease Of Use**2%
*“Theyre hard to close too”*
**Noise Level**2%
*“They crackle loudly”*
### **Top return reasons **
**Color**20%
**Advertised Vs Actual Product**19%
**Functionality-Overall**11%
**Stain Resistance**9%
**Ingredients-Overall**6%
**Smell**5%
**Size-Overall**5%
**Value For Money**4%
**Gap/Hole**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is bath fizzies profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bath fizzies niche?**
- 5 brands and 9 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bath fizzies?**
- Top complaints mined from reviews: Color, Stain Resistance, Size-Overall. The return rate is 0.7%.
- **When does demand for bath fizzies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the bath fizzies niche?**
- Listings span $8.68–$26.98; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 1,438 reviews — the moat a new listing must climb.
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