---
title: "Bath Color Tablets for Kids — $735K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-color-tablets-for-kids"
last_updated: "2026-08-09T07:20:42.332Z"
locale: en
meta:
description: "Niche score 52/100 · $735K/yr market · 336K searches/yr · $16.08 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $735K/yr market · 336K searches/yr · $16.08 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bath Color Tablets for Kids — $735K/yr Amazon US Niche (2026) - Flapen"
---
# **bath color tablets for kids**
**Worth a look**
Shows searches that convert (13.6% search→purchase), but soft demand (-20.1% this quarter) keeps it on the watch list.
Market size 70Growth 15Conversion 96Competition 16Returns 96Price range 65Avg price 78Brand share 25Review moat 49Quality gap 60
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.08**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$735K**
$735K/yr · 336K searches
**Price range**
**Good****$8.68–$26.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,564.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bath color tablets for kids is a $735K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath color tablets for kids market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$643K–$804K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**6%**
- Tub Works55% - SplashEZ12% - Crayola12% - Mr. Bubble7% - NEWFEIFAN4% - Color My Bath4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bath-color-tablets-for-kids/trend)
## **Top bath color tablets for kids search terms**
- **bath color tablets for kids**95K/yr-27.1%16.4% conv. - **bath colors**40K/yr-25.6%12.6% conv. - **bath fizzies kids**26K/yr-31.4%9.5% conv. - **bath color tablets**33K/yr-29.3%12.6% conv. - **bath fizzies**18K/yr-10.3%6.9% conv. - **color bath tablets for kids**17K/yr-24.9%13.8% conv. - **bath color**15K/yr-12.6%8.5% conv. - **bath fizz**9K/yr+4.3%2.9% conv. - **bath tablets**12K/yr-23.0%9.8% conv. - **bath color fizzies**11K/yr-12.3%17.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bath-color-tablets-for-kids/search-terms)
## **Top bath color tablets for kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$110K30%$221K45%$331K60%$441K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.28**4.5★5,281 rev](https://www.amazon.com/dp/B0C7JCXX7K) [2**SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids**SplashEZ**$9.61**4.0★158 rev](https://www.amazon.com/dp/B0FJY54BQZ) [3**Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free**Crayola**$13.13**4.4★156 rev](https://www.amazon.com/dp/B0FJSJBV2D) [4**Mr. Bubble Fizzy Tub Colors Bath Water Coloring Tabelets 6 Bright Colors Red Orange Yellow Purple Blue and Green Fragrance Free Cap Makes Colorful Waterfall (3 Jars 450 Tablets)**Mr. Bubble**$22.10**4.7★1,516 rev](https://www.amazon.com/dp/B0968TBRKW) [5**Bath Bombs for Kids STEM 180 Mini Color Tablets in 9 Bright Colors for Creative Bathtub Art Bath Toys Fun Colorful Bath Scientific Experiment Gifts for Boys Girls 3-12**NEWFEIFAN**$8.68**4.2★541 rev](https://www.amazon.com/dp/B0F8BFJL4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids**SplashEZ**$9.61**158 rev4mo ago](https://www.amazon.com/dp/B0FJY54BQZ) [**Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free**Crayola**$13.13**156 rev11mo ago](https://www.amazon.com/dp/B0FJSJBV2D) [**300 Count Bath Color Tablets for Kids Non-Toxic & Fragrance-Free Fizzies Tablets 6 Vibrant Water Colors Kid-Friendly Bath Bombs Set for Fun Bath Time Ideal for Kids Ages 3+**BreezeDream**$15.90**169 rev1y ago](https://www.amazon.com/dp/B0FDLFDYK1) [**Bath Bombs for Kids STEM 180 Mini Color Tablets in 9 Bright Colors for Creative Bathtub Art Bath Toys Fun Colorful Bath Scientific Experiment Gifts for Boys Girls 3-12**NEWFEIFAN**$8.68**541 rev1y ago](https://www.amazon.com/dp/B0F8BFJL4S) [**Tub Works Bath Color Pops Moisturizing Kids Bath Bombs 120 Count | Bath Bomb Refills for Bath Color Brush | Nontoxic & Fragrance-Free | 12 Unique Colors | Fizzy Vibrant Water Color Tablets**Tub Works**$19.56**1,331 rev1y ago](https://www.amazon.com/dp/B0DYFXYP7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids**SplashEZ**$9.61**4.0★**▲ 199%**](https://www.amazon.com/dp/B0FJY54BQZ) [**Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free**Crayola**$13.13**4.4★**▲ 60%**](https://www.amazon.com/dp/B0FJSJBV2D) [**Tub Works Bath Color Pops Moisturizing Kids Bath Bombs 120 Count | Bath Bomb Refills for Bath Color Brush | Nontoxic & Fragrance-Free | 12 Unique Colors | Fizzy Vibrant Water Color Tablets**Tub Works**$19.56**4.3★**▲ 13%**](https://www.amazon.com/dp/B0DYFXYP7D) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.28**4.5★**— 2%**](https://www.amazon.com/dp/B0C7JCXX7K) [**Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers**Tub Works**$13.02**4.3★**▼ 18%**](https://www.amazon.com/dp/B0DWVZMCBY)
**~~View all trending →~~**
## **What buyers say about bath color tablets for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Vibrant color”*
**Stain Resistance**8%
*“Does not stain”*
**Value For Money**8%
*“Good price”*
**Quality-Overall**5%
*“The tablets are SO much better than ones we have previously bought”*
**Ease Of Cleaning**3%
*“the bathtub is very easy to clean afterward”*
**Gifting Purpose**3%
*“Best gift for kids”*
**Smell**2%
*“No weird smells”*
**Advertised Vs Actual Product**2%
*“as described”*
**Ease Of Use**2%
*“Easy to use”*
**Allergies**2%
*“No allergies to them”*
### **What buyers complain about **
**Color**25%
*“Not vibrant”*
**Stain Resistance**10%
*“stains a lot”*
**Quality-Overall**6%
*“Terrible product”*
**Durability**5%
*“broke within first use”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Size-Overall**4%
*“These tablets are significantly smaller”*
**Allergies**4%
*“Skin itchy”*
**Value For Money**4%
*“Waste of Money”*
**Smell**3%
*“smell AWFUL”*
**Ease Of Use**3%
*“hard to remove”*
### **Top return reasons **
**Color**17%
**Advertised Vs Actual Product**15%
**Leak-Proof**11%
**Defective Material/Parts**9%
**Stain Resistance**9%
**Functionality-Overall**8%
**Ingredients-Overall**4%
**Smell**3%
**Size-Overall**3%
**Color Fading/Discoloration**2%
## **Common questions**
- **Is bath color tablets for kids profitable to sell on Amazon United States?**
- The niche generates $735K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bath color tablets for kids niche?**
- 8 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in bath color tablets for kids?**
- Top complaints mined from reviews: Color, Stain Resistance, Quality-Overall. The return rate is 0.8%.
- **When does demand for bath color tablets for kids peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the bath color tablets for kids niche?**
- Listings span $8.68–$26.98; the average listing price is $16.08 (sweet spot $15–$100). The average incumbent carries 1,564 reviews — the moat a new listing must climb.
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