---
title: "bath bombs — $11.4M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-bombs"
last_updated: "2026-07-20T21:13:16.198Z"
locale: en
meta:
description: "bath bombs shows a $11.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bath bombs shows a $11.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bath bombs — $11.4M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **bath bombs**
**Worth a look**
Shows a $11.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 0Conversion 73Competition 91Returns 96Price range 73Avg price 88Brand share 96Review moat 42Quality gap 55
**Market size**
**Incredible****$11.4M**
$11.4M/yr · 8.4M searches
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.04–$39.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,322.16**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-50.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bath bombs is a $11.4M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Worth a look — 71/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$10.0M–$12.0M**
- units × avg price
- **Launch success**
- **77%**
- 17 of 22 new (360d)
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **150 days**
## **Competition**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**60 **—flat
**Sellers**
**96**
**Top-5 brand share**
**35%**
Top 20: 71%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**61%**
- Tub Works12% - BYGGVIR7% - JOFEI6% - GDXINYES6% - Yekery5% - Excalla4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.1% search growth over the last 90 days.
700K500KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bath-bombs/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$228K4%$455K6%$683K8%$911K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 95 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**48pcs Bath Bombs for Kids with Toy Inside Organic Colorful Bubble Bath for Kids Safe Best Birthday Party Easter Bath Bombs Gift Set for Girls and Boys**BYGGVIR**$29.20**4.6★1,442 rev](https://www.amazon.com/dp/B0DBLW2KCS) [2**Bath Bombs for Kids with Surprise Inside 24 Pack Kids Bath Bombs with Toys Inside Gift Set Kid Bubble Bath Fizzy for Girls Boys with Bath Toys**JOFEI**$22.36**4.2★2,721 rev](https://www.amazon.com/dp/B0C6YCHZ48) [3**20 Pack Bath Bombs for Kids with Surprise Inside Bubble Bath Toys Organic Natural Bath Bombs Set Easter Basket Stuffers Birthday Christmas Gift for Kids 3 4 5 6 7 8 Years Old Boys Toddlers Girls**GDXINYES**$25.14**3.9★374 rev](https://www.amazon.com/dp/B0D5Z33X94) [4**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.28**4.5★5,281 rev](https://www.amazon.com/dp/B0C7JCXX7K) [5**LifeAround2Angels Bath Bombs Gift Set 12 USA made Fizzies Shea & Coco Butter Dry Skin Moisturize Perfect for Bubble Spa Bath. Handmade Birthday Mothers day Gifts idea For Her/Him wife girlfriend**Lifearound2angels**$27.83**4.8★46,484 rev](https://www.amazon.com/dp/B01MFGN8S5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20 Pack Unicorn Bath Bombs for Kids Girls with Toys inside Kids Bath Bombs with Surprise Birthday Gifts for Girls Age 3 4 5 6 7 8 9 10 Years Old Bubble Bath Organic Natural Christmas Stocking Stuffers**GDXINYES**$24.44**24 rev1mo ago](https://www.amazon.com/dp/B0GTVPP5XW) [**Bath Bombs for Kids with Surprise Toys Inside 12 Pack Natural Bubble Bath Fizzy Gift Set for Girls Boys Organic Kids Safe Handmade Birthday Christmas and Party Favor Stocking Stuffers**MURAN SHOWER**$14.22**38 rev2mo ago](https://www.amazon.com/dp/B0GX18P4BV) [**2026 New Ocean Toy Bath Salt Ball Sleeve Box Bath Bombs Upgrade Kids Bath Bombs Gift Set Handmade Nature Bubble Bath Fizzes BombBirthday Gifts for Kid (Style F)**YellowRiver**$39.69**16 rev2mo ago](https://www.amazon.com/dp/B0GVQCMG26) [**Bath Bombs 12 Pack Surprise Bath Bomb Set Colorful Fizzy Bath Time Fun Great for Gift Giving Party Favors and Home Bath Use**Generic**$28.81**11 rev3mo ago](https://www.amazon.com/dp/B0GWYZXKYD) [**2026 New Upgraded Bath Bombs with Surprise Inside 12pcs Bath Bombs for Kids with Toy Inside Best Birthday Party Surprise Rainbow Ocean Fizzy Bath Bomb Gift Set for Girls and Boys(Sea Animal)**Generic**$31.74**7 rev3mo ago](https://www.amazon.com/dp/B0GW1QC1C3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 Pack Unicorn Bath Bombs for Kids Girls with Toys inside Kids Bath Bombs with Surprise Birthday Gifts for Girls Age 3 4 5 6 7 8 9 10 Years Old Bubble Bath Organic Natural Christmas Stocking Stuffers**GDXINYES**$24.44**4.9★**▲ 650%**](https://www.amazon.com/dp/B0GTVPP5XW) [**Bath Bombs for Kids with Surprise Toys Inside 12 Pack Natural Bubble Bath Fizzy Gift Set for Girls Boys Organic Kids Safe Handmade Birthday Christmas and Party Favor Stocking Stuffers**MURAN SHOWER**$14.22**4.5★**▲ 620%**](https://www.amazon.com/dp/B0GX18P4BV) [**Bath Bombs 12 Pack Surprise Bath Bomb Set Colorful Fizzy Bath Time Fun Great for Gift Giving Party Favors and Home Bath Use**Generic**$28.81**3.0★**▲ 600%**](https://www.amazon.com/dp/B0GWYZXKYD) [**20 Pack Bath Bombs with Toys Inside Bath Bombs for Kids Toddlers Girls Boys Kids Bath Bombs with Surprise Dog Cat Figures Bubble Bath Toys Bulk Stocking Stuffers Birthday Christmas Gift for Kids**GDXINYES**$22.98**4.7★**▲ 587%**](https://www.amazon.com/dp/B0GQQ5RCBL) [**Bath Bombs for Girls with Toys Inside Kids Bath Bombs with Jewelry Inside 12 Pcs Natural Bubble Bath Set for Skin Moisturizing Birthday Christmas Easter Gifts for 4 5 6 7 8 Year Old**Excalla**$19.39**4.4★**▲ 580%**](https://www.amazon.com/dp/B0GHRWDPQK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Amazing scent”*
**Color**15%
*“Bright colors”*
**Gifting Purpose**12%
*“Fun gift”*
**Quality-Overall**8%
*“overall the price-quality is fair”*
**Value For Money**8%
*“fair price”*
**Advertised Vs Actual Product**2%
*“As described”*
**Stain Resistance**2%
*“do not stain”*
**Soft Feel**2%
*“Smooth and creamy”*
**Fun/Entertainment Experience**2%
*“Makes bath time so much fun”*
**Size-Overall**1%
*“They're great because they aren't too big”*
### **What buyers complain about **
**Advertised Vs Actual Product**18%
*“Bad Advertising”*
**Size-Overall**18%
*“Tiny in size. TINY in size”*
**Smell**10%
*“Smell bad”*
**Value For Money**7%
*“Not worth the cost”*
**Color**6%
*“Wrong Colors”*
**Functionality-Overall**4%
*“Doesn't work as described”*
**Quality-Overall**4%
*“Bad Quality”*
**Allergies**3%
*“Skin irritation”*
**Durability**3%
*“Breaks easily”*
**Stain Resistance**3%
*“stains a lot”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Smell**14%
**Size-Overall**12%
**Functionality-Overall**11%
**Color**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Leak-Proof**4%
**Stain Resistance**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is bath bombs profitable to sell on Amazon United States?**
- The niche generates $11.4M/yr across 95 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the bath bombs niche?**
- 60 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in bath bombs?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Smell. The return rate is 0.7%.
- **When does demand for bath bombs peak?**
- Demand peaks in Mar–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the bath bombs niche?**
- Listings span $6.04–$39.69; the average listing price is $20.00 (sweet spot $15–$100). The average incumbent carries 2,322 reviews — the moat a new listing must climb.
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