---
title: "Search terms — bath and body works perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-and-body-works-perfume/search-terms"
last_updated: "2026-08-09T14:32:18.371Z"
locale: en
meta:
  description: "Niche score 37/100 · $76K/yr market · 429K searches/yr · $16.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $76K/yr market · 429K searches/yr · $16.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — bath and body works perfume - Flapen"
---

# **bath and body works perfume**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 22Conversion 13Competition 58Returns 100Price range 53Avg price 80Brand share 0Review moat 40Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.84**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.00–$26.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,499.07**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$76K**

$76K/yr · 429K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms