---
title: "Bath and Body Works Perfume — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bath-and-body-works-perfume"
last_updated: "2026-08-09T15:33:10.854Z"
locale: en
meta:
description: "Niche score 37/100 · $76K/yr market · 429K searches/yr · $16.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $76K/yr market · 429K searches/yr · $16.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath and Body Works Perfume — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **bath and body works perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 22Conversion 13Competition 58Returns 100Price range 53Avg price 80Brand share 0Review moat 40Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.84**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.00–$26.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,499.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$76K**
$76K/yr · 429K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath and body works perfume is a $76K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath and body works perfume market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$101K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**283**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**0%**
- Bath & Body Works86% - Bodycology7% - Victoria's Secret6% - eos1%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -6.4% search growth over the last 90 days.
15K10KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bath-and-body-works-perfume/trend)
## **Top bath and body works perfume search terms**
- **bath and body works perfume**221K/yr-15.2%1.0% conv. - **splash bath and body works**35K/yr+4.5%0.4% conv. - **bath and body works discontinued fragrances**35K/yr+9.9%0.0% conv. - **perfume bath and body works**37K/yr-1.8%1.0% conv. - **bath and body works mist**21K/yr-3.1%0.7% conv. - **bath and body works splash**9K/yr+14.0%0.3% conv. - **bath & body works perfume**10K/yr+1.9%0.5% conv. - **bath and body works fine fragrance mist**7K/yr+4.5%1.3% conv. - **bath and body works fragrance**8K/yr-13.7%0.7% conv. - **perfumes for women bath & body works**9K/yr-4.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bath-and-body-works-perfume/search-terms)
## **Top bath and body works perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle**Bath & Body Works**$26.30**4.1★64 rev](https://www.amazon.com/dp/B0G458HCCH) [2**Bath & Body Works A Thousand Wishes Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Prosecco & Peony Scent 8 fl oz - 1 Pack**Bath & Body Works**$15.75**4.7★4,634 rev](https://www.amazon.com/dp/B00PE25S7Y) [3**Bath & Body Works Warm Vanilla Sugar Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Sugar and Sweet Vanilla Scent 8 fl oz - 1 Pack**Bath & Body Works**$15.78**4.6★1,815 rev](https://www.amazon.com/dp/B017S6BZ4S) [4**Bath & Body Works Champagne Toast Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Bubbly Champagne and Sparkling Berry Scent 8 fl oz - 1 Pack**Bath & Body Works**$15.42**4.7★1,309 rev](https://www.amazon.com/dp/B0BHX7M1L9) [5**Bath & Body Works Gingham Gorgeous Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 1 Pack**Bath & Body Works**$14.91**4.8★555 rev](https://www.amazon.com/dp/B0CN3LFX14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Into The Night by Bath and Body Works for Women - 8 oz Fragrance Mist**Bath & Body Works**$17.47**224 rev7mo ago](https://www.amazon.com/dp/B0DW454JNJ) [**Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle**Bath & Body Works**$26.30**64 rev1y ago](https://www.amazon.com/dp/B0G458HCCH) [**Bodycology Long-Lasting Fragrance Body Mist Strawberry Cheesecake 8 fl oz**Bodycology**$5.11**2,103 rev2y ago](https://www.amazon.com/dp/B0D236DJVX) [**Bodycology Long-Lasting Fragrance Body Mist Whipped Vanilla 8 fl oz**Bodycology**$5.04**3,093 rev2y ago](https://www.amazon.com/dp/B0D234S4MX) [**Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz**Bodycology**$5.02**3,036 rev2y ago](https://www.amazon.com/dp/B0D23654ZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Into The Night by Bath and Body Works for Women - 8 oz Fragrance Mist**Bath & Body Works**$17.47**4.7★**▲ 263%**](https://www.amazon.com/dp/B0DW454JNJ) [**Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle**Bath & Body Works**$26.30**4.1★**▲ 183%**](https://www.amazon.com/dp/B0G458HCCH) [**Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz**Bodycology**$5.02**4.5★**▲ 147%**](https://www.amazon.com/dp/B0D23654ZR) [**Bath & Body Works A Thousand Wishes Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Prosecco & Peony Scent 8 fl oz - 2 Pack**Bath & Body Works**$25.12**4.6★**▲ 116%**](https://www.amazon.com/dp/B019Y5FKNS) [**Bath & Body Works Warm Vanilla Sugar Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Sugar and Sweet Vanilla Scent 8 fl oz - 1 Pack**Bath & Body Works**$15.78**4.6★**▲ 111%**](https://www.amazon.com/dp/B017S6BZ4S)
**~~View all trending →~~**
## **What buyers say about bath and body works perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Lasting fragrance”*
**Value For Money**5%
*“Fair price”*
**Durability**2%
*“Long lasting and effective”*
**Quality-Overall**2%
*“Excellent quality”*
**Size-Overall**2%
*“Good bottle size”*
**Gifting Purpose**2%
*“Christmas Gift”*
**Advertised Vs Actual Product**1%
*“As described”*
**Soft Feel**1%
*“Its soft and creamy”*
**Weight Light**0%
*“Nice and light”*
**Moist/Dry**0%
*“It dries down nicely”*
### **What buyers complain about **
**Smell**51%
*“Chemical smell”*
**Durability**10%
*“not lasting”*
**Alcohol Content**4%
*“Smells like alcohol”*
**Value For Money**3%
*“Too expensive”*
**Leak-Proof**2%
*“its very leaky”*
**Size-Overall**2%
*“although the bottle was smaller than expected”*
**Strength**2%
*“Very weak”*
**Advertised Vs Actual Product**1%
*“they said it is not the same product”*
**Allergies**1%
*“got an allergic reaction”*
**Quality-Overall**1%
*“Not as good as I expected”*
### **Top return reasons **
**Smell**65%
**Advertised Vs Actual Product**25%
**Moist/Dry**10%
## **Common questions**
- **Is bath and body works perfume profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bath and body works perfume niche?**
- 4 brands and 283 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bath and body works perfume?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- **When does demand for bath and body works perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bath and body works perfume niche?**
- Listings span $5.00–$26.30; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 2,499 reviews — the moat a new listing must climb.
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