---
title: "Basis Face Wash — $400K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/basis-face-wash"
last_updated: "2026-08-09T12:00:39.340Z"
locale: en
meta:
description: "Niche score 38/100 · $400K/yr market · 479K searches/yr · $9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $400K/yr market · 479K searches/yr · $9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basis Face Wash — $400K/yr Amazon US Niche (2026) - Flapen"
---
# **basis face wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 23Conversion 81Competition 10Returns 98Price range 24Avg price 33Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$400K**
$400K/yr · 479K searches
**Avg price**
**Okay****$9.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$6.52–$17.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,202.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, basis face wash is a $400K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basis face wash market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$396K–$495K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Simple59% - Basis41%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -3.8% search growth over the last 90 days.
10K6KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/basis-face-wash/trend)
## **Top basis face wash search terms**
- **simple**220K/yr-5.1%0.3% conv. - **simple face wash**94K/yr+7.3%12.4% conv. - **basis soap**37K/yr+3.6%17.2% conv. - **basis soap sensitive skin bar pack of 6**25K/yr+3.8%30.3% conv. - **basis bar soap**17K/yr-13.4%21.0% conv. - **basis**11K/yr+10.8%4.8% conv. - **basis face wash**10K/yr-11.2%3.4% conv. - **simple soap**9K/yr+1.3%6.6% conv. - **simple refreshing facial wash**5K/yr+31.9%7.4% conv. - **simple cleanser**5K/yr+0.4%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/basis-face-wash/search-terms)
## **Top basis face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$80K30%$120K40%$160K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Basis Sensitive Skin Bar Soap for Body Hands and Face Unscented Soap Bar for Sensitive Skin with Chamomile and Aloe Vera Bar Soap Bulk Pack 4 Oz Bar Pack of 6**Basis**$11.26**4.7★11,912 rev](https://www.amazon.com/dp/B000HGIQRG) [2**Simple Kind to Skin Refreshing Facial Wash Gel 150 ml (5 Ounce)**Simple**$7.31**4.6★28,938 rev](https://www.amazon.com/dp/B000LQUA6M) [3**Simple Kind to Skin Facial Wash Moisturizing 5 oz**Simple**$6.52**4.6★2,547 rev](https://www.amazon.com/dp/B00CHHK1C6) [4**Simple Kind to Skin Moisturising Facial Wash (150ml)**Simple**$6.58**4.7★2,049 rev](https://www.amazon.com/dp/B0034ZP4TU) [5**Simple 2-pack Pure Soap For Sensitive Skin for Women**Simple**$8.33**4.5★932 rev](https://www.amazon.com/dp/B00I41VFZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Water Boost Micellar Gel Facial Wash 5 Oz (150 ML) (1 Count)**Simple**$7.31**3,536 rev9y ago](https://www.amazon.com/dp/B071KFQ92M) [**Simple Kind to Skin Refreshing Facial Gel Wash 5.07 Ounce / 150 Ml (Pack of 3)**Simple**$17.67**448 rev12y ago](https://www.amazon.com/dp/B07QFYSBZQ) [**Simple Kind to Skin Facial Wash Moisturizing 5 oz**Simple**$6.52**2,547 rev13y ago](https://www.amazon.com/dp/B00CHHK1C6) [**Simple Kind to Skin Refreshing Facial Wash Gel 150 ml (5 Ounce)**Simple**$7.31**28,938 rev13y ago](https://www.amazon.com/dp/B000LQUA6M) [**Simple Kind to Skin Moisturising Facial Wash (150ml)**Simple**$6.58**2,049 rev13y ago](https://www.amazon.com/dp/B0034ZP4TU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simple Kind to Skin Facial Wash Moisturizing 5 oz**Simple**$6.52**4.6★**▲ 86%**](https://www.amazon.com/dp/B00CHHK1C6) [**Basis Vitamin Bar Soap for Body Hands and Face Natural Soap Bar for All Skin Types with Vitamin C E and B5 4 Oz Pack of 6**Basis**$16.12**4.7★**▲ 11%**](https://www.amazon.com/dp/B000HGMU0K) [**Simple 2-pack Pure Soap For Sensitive Skin for Women**Simple**$8.33**4.5★**— 3%**](https://www.amazon.com/dp/B00I41VFZG) [**Basis Sensitive Skin Bar Soap for Body Hands and Face Unscented Soap Bar for Sensitive Skin with Chamomile and Aloe Vera Bar Soap Bulk Pack 4 Oz Bar Pack of 6**Basis**$11.26**4.7★**— 2%**](https://www.amazon.com/dp/B000HGIQRG) [**Simple Kind to Skin Refreshing Facial Gel Wash 5.07 Ounce / 150 Ml (Pack of 3)**Simple**$17.67**4.6★**— 10%**](https://www.amazon.com/dp/B07QFYSBZQ)
**~~View all trending →~~**
## **What buyers say about basis face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Good for sensitive skin”*
**Quality-Overall**13%
*“Excellent soap”*
**Moist/Dry**12%
*“Helps to moisturize”*
**Value For Money**9%
*“the price point is affordable”*
**Soft Feel**8%
*“feels soft on”*
**Smell**7%
*“it smells clean”*
**Cleansing**7%
*“The Best Cleanser”*
**Lather**4%
*“Provides the perfect amount of lather, very moisturizing, and a smooth texture”*
**Allergies**3%
*“no allergy to this product”*
**Ease Of Cleaning**3%
*“Been using for years, simple clean”*
### **What buyers complain about **
**Allergies**16%
*“Caused rash breakout”*
**Smell**11%
*“smells like slicing bell peppers”*
**Sensitivity-Overall**9%
*“Then it also burned my skin very bad in sensitive areas”*
**Quality-Overall**6%
*“Garbage ingredients”*
**Ease Of Cleaning**5%
*“Doesn't clean well”*
**Suitability Dry Skin**4%
*“there weren't many face cleansers on the market that you could buy that were gentle enough for dry skin”*
**Moist/Dry**4%
*“It's not moisturizing enough for my liking”*
**Advertised Vs Actual Product**3%
*“It doesnt look as full as other reviews depict”*
**Skin Health**3%
*“Burned my face”*
**Leak-Proof**2%
*“leakeeeeddd everywhere”*
### **Top return reasons **
**Smell**18%
**Advertised Vs Actual Product**14%
**Leak-Proof**13%
**Ingredients-Overall**8%
**Moist/Dry**7%
**Size-Overall**6%
**Suitability Combination Skin**5%
**Texture/Consistency-Overall**3%
**Product Condition**3%
**Functionality-Overall**3%
## **Common questions**
- **Is basis face wash profitable to sell on Amazon United States?**
- The niche generates $400K/yr across 9 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the basis face wash niche?**
- 2 brands and 98 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in basis face wash?**
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.4%.
- **What does it cost to enter the basis face wash niche?**
- Listings span $6.52–$17.67; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 7,202 reviews — the moat a new listing must climb.
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