---
title: "Base Supplies Tallow and Honey Balm — $398K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/base-supplies-tallow-and-honey-balm"
last_updated: "2026-08-09T10:21:02.573Z"
locale: en
meta:
description: "Niche score 50/100 · $398K/yr market · 418K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $398K/yr market · 418K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Base Supplies Tallow and Honey Balm — $398K/yr Amazon US Niche (2026) - Flapen"
---
# **base supplies tallow and honey balm**
**Worth a look**
Shows low returns (0.9%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Market size 55Growth 19Conversion 48Competition 14Returns 96Price range 95Avg price 95Brand share 27Review moat 25Quality gap 84
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.65**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.96–$31.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$398K**
$398K/yr · 418K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,517.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, base supplies tallow and honey balm is a $398K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **base supplies tallow and honey balm market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$308K–$370K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#994**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**7%**
- Rezebu37% - Hearth and Homestead23% - Terra Lotus12% - SVPMECN12% - HONGIK INGUN5% - Eloix4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -11.3% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 16.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/base-supplies-tallow-and-honey-balm/trend)
## **Top base supplies tallow and honey balm search terms**
- **based supplies tallow and honey balm**236K/yr-10.9%1.9% conv. - **based supplies**50K/yr+17.1%1.6% conv. - **based supplies tallow and honey**37K/yr+1.8%2.2% conv. - **tallow and honey balm based supplies**17K/yr-29.4%2.5% conv. - **base supplies tallow and honey balm**11K/yr-17.3%3.9% conv. - **based supplies beef tallow**13K/yr+34.0%2.0% conv. - **based supply tallow and honey balm**7K/yr-22.2%3.5% conv. - **organic tallow & honey balm**9K/yr-68.6%3.7% conv. - **basedsupplies tallow and honey balm**5K/yr-34.8%3.5% conv. - **based supplies tallow honey balm**7K/yr-17.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/base-supplies-tallow-and-honey-balm/search-terms)
## **Top base supplies tallow and honey balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$80K30%$119K40%$159K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rezebu Tallow and Honey Balm Beef Tallow for Skin Tallow Face Moisturizer**Rezebu**$20.80**4.3★283 rev](https://www.amazon.com/dp/B0DYJYKDZS) [2**Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz**Hearth and Homestead**$29.21**4.6★14,169 rev](https://www.amazon.com/dp/B0BJMSH4JX) [3**Terra Lotus - Organic Grass-Fed Beef Tallow Balm with Raw Honey - Moisturizing Cream - Handmade All-Natural Moisturizer (2 Oz Unscented)**Terra Lotus**$19.94**4.5★5,013 rev](https://www.amazon.com/dp/B0FFW9SQRW) [4**SVPMECN Tallow and Honey Balm Tallow Face Moisturizer Grass-Fed Beef Tallow & Raw Wild Honey for Smooth Natural Formula Hydrated Skin**SVPMECN**$20.71**4.1★436 rev](https://www.amazon.com/dp/B0DZCPGHCJ) [5**Beef Tallow for Skin Tallow and Honey Balm Tallow Face Moisturizer with Ginseng Extract Pure Beef Tallow Balm Blend of Vitamins Grass Fed Beef Tallow Hydrates and Nourishes the Skin**HONGIK INGUN**$16.96**3.9★46 rev](https://www.amazon.com/dp/B0FJRML5DX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BASED SUPPLIES Tallow And Honey Balm Beef Tallow And Honey Balm for Face Deep Hydration for Dry Sensitive Skin Natural Formula Hydrated Skin (1pcs)**BASED SUPPLIES**$19.92**3 rev3w ago](https://www.amazon.com/dp/B0H67JPH5N) [**Eloix Beef Tallow for Skin Tallow and Honey Balm for Face Grass-Fed Beef Tallow and Raw Honey Moisturizer Deep Hydration for Dry Sensitive Skin Natural Face and Body Tallow Face Moisturizer**Eloix**$21.03**14 rev2mo ago](https://www.amazon.com/dp/B0H1G3RHD7) [**DSQWJHC Tallow and Honey Balm for Face Handmade Balm for Women and Men New Zealand Grass-Fed Tallow and Wild Honey Low Temperature Rendered and Multi-Filtered Set with 2 Bamboo Scoops (2 SET)**DSQWJHC**$30.90**2 rev2mo ago](https://www.amazon.com/dp/B0GXHCMKZ4) [**Beef Tallow for Skin Tallow and Honey Balm Tallow Face Moisturizer with Ginseng Extract Pure Beef Tallow Balm Blend of Vitamins Grass Fed Beef Tallow Hydrates and Nourishes the Skin**HONGIK INGUN**$16.96**46 rev11mo ago](https://www.amazon.com/dp/B0FJRML5DX) [**Rezebu Tallow and Honey Balm Beef Tallow for Skin Tallow Face Moisturizer**Rezebu**$20.80**283 rev1y ago](https://www.amazon.com/dp/B0DYJYKDZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DSQWJHC Tallow and Honey Balm for Face Handmade Balm for Women and Men New Zealand Grass-Fed Tallow and Wild Honey Low Temperature Rendered and Multi-Filtered Set with 2 Bamboo Scoops (2 SET)**DSQWJHC**$30.90**3.0★**▲ 161%**](https://www.amazon.com/dp/B0GXHCMKZ4) [**Eloix Beef Tallow for Skin Tallow and Honey Balm for Face Grass-Fed Beef Tallow and Raw Honey Moisturizer Deep Hydration for Dry Sensitive Skin Natural Face and Body Tallow Face Moisturizer**Eloix**$21.03**2.9★**▲ 161%**](https://www.amazon.com/dp/B0H1G3RHD7) [**BASED SUPPLIES Tallow And Honey Balm Beef Tallow And Honey Balm for Face Deep Hydration for Dry Sensitive Skin Natural Formula Hydrated Skin (1pcs)**BASED SUPPLIES**$19.92**5.0★**▲ 161%**](https://www.amazon.com/dp/B0H67JPH5N) [**Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter Organic Olive Oil Calendula & Rose Lotion & Hand Moisturizer for Dry Skin Coffee Vanilla 1.3oz**Hearth and Homestead**$30.18**4.6★**▲ 140%**](https://www.amazon.com/dp/B0CDHDLZJX) [**Beef Tallow for Skin Tallow and Honey Balm Tallow Face Moisturizer with Ginseng Extract Pure Beef Tallow Balm Blend of Vitamins Grass Fed Beef Tallow Hydrates and Nourishes the Skin**HONGIK INGUN**$16.96**3.9★**▲ 90%**](https://www.amazon.com/dp/B0FJRML5DX)
**~~View all trending →~~**
## **What buyers say about base supplies tallow and honey balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“totally reasonable for the quality”*
**Smell**16%
*“doesnt smell bad”*
**Moist/Dry**9%
*“Excellent moisturizer”*
**Soft Feel**6%
*“Goes on smoothly”*
**Absorbency**5%
*“Absorbs pretty good”*
**Suitability Combination Skin**5%
*“Has helped my skin”*
**Value For Money**4%
*“Good value for money”*
**Suitability Dry Skin**4%
*“No More Dry Skin”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Brightness/Shine/Glow**2%
*“Ive noticed a nice glow”*
### **What buyers complain about **
**Smell**19%
*“No smell”*
**Allergies**17%
*“Irritated my skin”*
**Moist/Dry**6%
*“Not moisturizing”*
**Value For Money**5%
*“expensive”*
**Oily/Greasy**5%
*“Too oily”*
**Size-Overall**4%
*“Small jar”*
**Advertised Vs Actual Product**3%
*“Description is misleading”*
**Functionality-Overall**2%
*“Did not work well for me”*
**Absorbency**2%
*“doesn't actually absorb”*
**Skin Health**1%
*“it irritated my skin”*
### **Top return reasons **
**Smell**31%
**Advertised Vs Actual Product**14%
**Functionality-Overall**11%
**Size-Overall**7%
**Moist/Dry**4%
**Oily/Greasy**4%
**Leak-Proof**3%
**Value For Money**3%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is base supplies tallow and honey balm profitable to sell on Amazon United States?**
- The niche generates $398K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the base supplies tallow and honey balm niche?**
- 9 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in base supplies tallow and honey balm?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.9%.
- **When does demand for base supplies tallow and honey balm peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 16.6× the quietest.
- **What does it cost to enter the base supplies tallow and honey balm niche?**
- Listings span $16.96–$31.19; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 4,518 reviews — the moat a new listing must climb.
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