---
title: "Bare Minerals Eye Primer — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bare-minerals-eye-primer"
last_updated: "2026-08-09T15:28:40.710Z"
locale: en
meta:
description: "Niche score 45/100 · $136K/yr market · 34K searches/yr · $19.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $136K/yr market · 34K searches/yr · $19.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bare Minerals Eye Primer — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **bare minerals eye primer**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 25Conversion 100Competition 0Returns 97Price range 81Avg price 85Brand share 0Review moat 20Quality gap 75
**Conversion**
**Incredible****20.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.40–$22.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$136K**
$136K/yr · 34K searches
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,635.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bare minerals eye primer is a $136K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bare minerals eye primer market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **20.8%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Elizabeth Mott83% - Smashbox12% - bareMinerals5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bare-minerals-eye-primer/trend)
## **Top bare minerals eye primer search terms**
- **thank me later eyeshadow primer**18K/yr+9.9%26.4% conv. - **thank me later eye primer**7K/yr-31.2%19.5% conv. - **smashbox eyeshadow primer**3K/yr+41.8%14.3% conv. - **smashbox eye primer**2K/yr-17.6%21.0% conv. - **bare minerals eye primer**2K/yr-24.1%12.8% conv. - **elizabeth mott thank me later eye primer**920/yr+20.1%20.6% conv. - **bare minerals prime time eyelid primer**595/yr+11.9%11.4% conv. - **bare minerals eyelid primer**689/yr-7.1%8.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bare-minerals-eye-primer/search-terms)
## **Top bare minerals eye primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$27K40%$55K60%$82K80%$109K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g**Elizabeth Mott**$13.40**4.4★25,052 rev](https://www.amazon.com/dp/B018JDMD4K) [2**Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz**Smashbox**$22.36**4.5★304 rev](https://www.amazon.com/dp/B0BDLY73WB) [3**Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml**Elizabeth Mott**$19.54**4.4★25,052 rev](https://www.amazon.com/dp/B0FKBY7VYY) [4**bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan**bareMinerals**$20.81**3.9★133 rev](https://www.amazon.com/dp/B0BWPYQ163)
### **Newest**
by launch date
[**Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml**Elizabeth Mott**$19.54**25,052 rev11mo ago](https://www.amazon.com/dp/B0FKBY7VYY) [**bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan**bareMinerals**$20.81**133 rev3y ago](https://www.amazon.com/dp/B0BWPYQ163) [**Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz**Smashbox**$22.36**304 rev3y ago](https://www.amazon.com/dp/B0BDLY73WB) [**Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g**Elizabeth Mott**$13.40**25,052 rev10y ago](https://www.amazon.com/dp/B018JDMD4K)
### **Trending**
90-day click momentum
[**Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml**Elizabeth Mott**$19.54**4.4★**▲ 82%**](https://www.amazon.com/dp/B0FKBY7VYY) [**Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz**Smashbox**$22.36**4.5★**▲ 12%**](https://www.amazon.com/dp/B0BDLY73WB) [**Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g**Elizabeth Mott**$13.40**4.4★**— 4%**](https://www.amazon.com/dp/B018JDMD4K) [**bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan**bareMinerals**$20.81**3.9★**— 8%**](https://www.amazon.com/dp/B0BWPYQ163)
## **What buyers say about bare minerals eye primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The product's price point also seems fair for the quantity and quality”*
**Eyelash Quality**17%
*“Excellent eyelid primer - stays on for almost 18 hours”*
**Value For Money**11%
*“is super affordable”*
**Soft Feel**8%
*“Smooth”*
**Durability**4%
*“Works great, long lastingUse as directed”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Suitability Combination Skin**4%
*“It match my skin tone”*
**Efficiency**4%
*“effective”*
**Eyeliner Quality**3%
*“No runny eyeliner”*
**Ease Of Application**3%
*“makes application so easy”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Did not work”*
**Wrinkles**9%
*“it does not emphasize my wrinkles”*
**Value For Money**7%
*“Not worth it”*
**Color**7%
*“Color is misleading”*
**Thickness**5%
*“thin that it's actually translucent”*
**Oily/Greasy**4%
*“it did nothing to stop my oiliness”*
**Suitability Oily Skin**4%
*“Didnt budge and I have oily skin, Ill never go without”*
**Texture/Consistency-Overall**3%
*“Bad texture”*
**Dilute/Watery**3%
*“Watery”*
**Eyeliner Quality**3%
*“so the product made eyeshadow application horrible”*
### **Top return reasons **
**Functionality-Overall**18%
**Moist/Dry**13%
**Advertised Vs Actual Product**11%
**Color**10%
**Oily/Greasy**6%
**Coverage**4%
**Texture/Consistency-Overall**4%
**Value For Money**3%
**Product Condition**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is bare minerals eye primer profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bare minerals eye primer niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bare minerals eye primer?**
- Top complaints mined from reviews: Functionality-Overall, Wrinkles, Value For Money. The return rate is 0.5%.
- **When does demand for bare minerals eye primer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bare minerals eye primer niche?**
- Listings span $13.40–$22.36; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 12,635 reviews — the moat a new listing must climb.
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