---
title: "Barber Towels — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/barber-towels"
last_updated: "2026-08-06T05:31:07.959Z"
locale: en
meta:
description: "Niche score 52/100 · $83K/yr market · 64K searches/yr · $25.92 avg price. A small market ($83K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $83K/yr market · 64K searches/yr · $25.92 avg price. A small market ($83K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barber Towels — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **barber towels**
**Worth a look**
Shows a sweet-spot price point ($25.92 avg), but a small market ($83K/yr) keeps it on the watch list.
Market size 21Growth 21Conversion 58Competition 53Returns 92Price range 80Avg price 95Brand share 66Review moat 24Quality gap 58
**Avg price**
**Incredible****$25.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.10–$52.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,085.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 64K searches
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, barber towels is a $83K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barber towels market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$104K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#360**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**29%**
- Diane18% - UNIMADE18% - L311% - Utopia Towels10% - Orighty8% - Avalon Towels6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/barber-towels/trend)
## **Top barber towels search terms**
- **barber towels**40K/yr-4.3%3.5% conv. - **shaving towel**5K/yr+8.6%2.9% conv. - **barber towels for hot towel**7K/yr-34.0%3.5% conv. - **shaving towels for men**6K/yr-24.3%5.1% conv. - **barber towel**4K/yr-12.4%3.5% conv. - **barber towels for shaving**4K/yr+1.3%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/barber-towels/search-terms)
## **Top barber towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Diane 100% Cotton Barber Towels 15x26 Soft and Absorbent Multipurpose Towels for Salon Spa and Barber Shop Use Machine Washable White 12 Pack**Diane**$17.62**4.3★1,059 rev](https://www.amazon.com/dp/B01I5N8O6U) [2**UNIMADE Salon Towels 24 Pack Microfiber Barber Towels Bulk (16x29 inches) Hair-Drying Cloth Super Soft Black Hand Cloth for Gym Bath Spa Use and Home Beauty Care(Not Bleach Proof)**UNIMADE**$29.24**4.6★1,011 rev](https://www.amazon.com/dp/B0CQM6V3PJ) [3**Level 3 Face Towels - Barber and Salon Hair Stylist White Cotton Cloth - Soft Light and Absorbent**L3**$13.63**4.5★71 rev](https://www.amazon.com/dp/B09WM788FM) [4**Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 29 Inches) Super Soft and Absorbent Microfiber Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care**Orighty**$18.61**4.6★1,410 rev](https://www.amazon.com/dp/B0BS3N5WGR) [5**Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)**T & L Towel and Linen Mart**$18.46**4.4★1,094 rev](https://www.amazon.com/dp/B0BGJND954)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMEXCEL Soft Salon Towels 48 Pack 16 by 29 inches 100% Lint Free 7X Super Absorbent Microfiber Hair Towels Fast Dry Hand Towels for Salons Gym Spa Home and Personal Use Black**HOMEXCEL**$45.79**351 rev4mo ago](https://www.amazon.com/dp/B0GRFWN72M) [**HOMEXCEL Soft Salon Towels 24 Pack 16 by 29 inches 100% Lint Free 7X Super Absorbent Microfiber Hair Towels Fast Dry Hand Towels for Salons Gym Spa Home and Personal Use Black**HOMEXCEL**$25.83**351 rev4mo ago](https://www.amazon.com/dp/B0GRFLKTYZ) [**G.B.S Gents Barbershop Steam Towel 100% Cotton Pre-Shave Hot Towel for Men Soft & Super Absorbent Spa Washcloth 12 x 16 Reusable Quick-Dry (1 White)**G.B.S**$6.10**14 rev7mo ago](https://www.amazon.com/dp/B0G54K19L6) [**FIXSMITH Salon Towels 12 Pack Black Hand Towels for Bathroom Quick Dry Gym Towels Spa Face Towel Absorbent Microfiber Towels for Salon Barber Gym Bath Pedicure and Home Hair Care 16 x 27 in**FIXSMITH**$18.71**312 rev1y ago](https://www.amazon.com/dp/B0DHGMTPFC) [**Buy-Rite Barber Towels 12-Pack Heavy-Weight 100% Cotton Herringbone Weave 14 x 25 Bleach-Resistant Machine Washable Soft & Durable with Green Stripe Design BR-BARBERTOWEL-1**Buy-Rite Salon & Spa Equipment**$19.95**13 rev1y ago](https://www.amazon.com/dp/B0DJFRCPBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOMEXCEL Soft Salon Towels 24 Pack 16 by 29 inches 100% Lint Free 7X Super Absorbent Microfiber Hair Towels Fast Dry Hand Towels for Salons Gym Spa Home and Personal Use Black**HOMEXCEL**$25.83**4.4★**▲ 272%**](https://www.amazon.com/dp/B0GRFLKTYZ) [**HOMEXCEL Soft Salon Towels 48 Pack 16 by 29 inches 100% Lint Free 7X Super Absorbent Microfiber Hair Towels Fast Dry Hand Towels for Salons Gym Spa Home and Personal Use Black**HOMEXCEL**$45.79**4.4★**▲ 272%**](https://www.amazon.com/dp/B0GRFWN72M) [**HUPBIPY Beard Bib Apron Hair Catcher for Shaving Non-Stick Shave Cape Grooming Accessories Gifts for Men Husband Father**HUPBIPY**$6.91**4.4★**▲ 187%**](https://www.amazon.com/dp/B08MZF2HJ4) [**Orighty Black Salon Towel Pack of 24 (Not Bleach Proof 16 x 29 Inches) Super Soft and Absorbent Microfiber Hair Salon Towels for Salons Hand Gym Bath Spa and Home Hair Care**Orighty**$30.82**4.6★**▲ 146%**](https://www.amazon.com/dp/B0BS3PCBFY) [**Avalon Towels Salon Towel - Grey Hand Towels Bulk Pack of 24 - 100% Cotton Absorbent Spa Facial & Gym Towel for Working Out - 16x27 Inches (Not Bleach Proof)**Avalon Towels**$36.99**4.5★**▲ 146%**](https://www.amazon.com/dp/B08PC3PJ4K)
**~~View all trending →~~**
## **What buyers say about barber towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Amazing quality”*
**Absorbency**13%
*“Absorbs a lot of water”*
**Soft Feel**11%
*“Soft towels”*
**Value For Money**8%
*“Good buy for the money”*
**Size-Overall**5%
*“Just the right size”*
**Ease Of Cleaning**5%
*“They come in very handy for cleaning”*
**Washability**5%
*“Great, as expected, good size and have held up well through washes”*
**Durability**4%
*“They feel durable”*
**Thickness**3%
*“Very nice plush towels”*
**Moist/Dry**3%
*“Good towel for drying hair in my salon”*
### **What buyers complain about **
**Quality-Overall**12%
*“NOT GOOD Quality”*
**Thickness**8%
*“its a bit thinner than I expected”*
**Material Quality**8%
*“Thin material”*
**Stain Resistance**7%
*“stain easily during services”*
**Washability**6%
*“are coming apart after the FIRST wash”*
**Color**6%
*“Not Black”*
**Durability**5%
*“Tore apart after one wash”*
**Absorbency**4%
*“Not absorbent”*
**Advertised Vs Actual Product**4%
*“Nothing like the picture”*
**Thin**4%
*“Very thin”*
### **Top return reasons **
**Size-Overall**25%
**Material Quality**16%
**Thin**13%
**Quality-Overall**11%
**Advertised Vs Actual Product**6%
**Color**5%
**Absorbency**3%
**Thickness**3%
**Wet Cleaning**3%
**Value For Money**3%
## **Common questions**
- **Is barber towels profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the barber towels niche?**
- 20 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in barber towels?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 1.2%.
- **When does demand for barber towels peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the barber towels niche?**
- Listings span $6.10–$52.10; the average listing price is $25.92 (sweet spot $15–$100). The average incumbent carries 5,086 reviews — the moat a new listing must climb.
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