---
title: "Barber Powder — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/barber-powder"
last_updated: "2026-08-06T17:52:07.204Z"
locale: en
meta:
description: "Niche score 51/100 · $63K/yr market · 47K searches/yr · $23.16 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $63K/yr market · 47K searches/yr · $23.16 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barber Powder — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **barber powder**
**Worth a look**
Shows low returns (0.0%), but a small market ($63K/yr) keeps it on the watch list.
Market size 16Growth 31Conversion 65Competition 28Returns 100Price range 87Avg price 95Brand share 34Review moat 55Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.64–$61.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,318.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$63K**
$63K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, barber powder is a $63K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barber powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$93K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#586**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **127 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**12%**
- Clubman56% - Gabel’s11% - Barberry Coast Shave Co.8% - ROYALL LYME6% - St. John3% - Captain's Choice3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/barber-powder/trend)
## **Top barber powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz**Clubman**$9.95**4.3★7,477 rev](https://www.amazon.com/dp/B000CEQZZS) [2**Clubman Pinaud Virgin Island Bay Rum After Shave Cologne Classic After Shave Lotion for Men Aftershave for Men Masculine Fragrance Splash 12 fl oz**Clubman**$12.83**4.3★7,477 rev](https://www.amazon.com/dp/B000053L6W) [3**GABELS Bay Rum After Shave Lotion 16oz/1pt**Gabel’s**$16.59**4.3★1,414 rev](https://www.amazon.com/dp/B000EVIVYW) [4**Bay Rum Aftershave Splash for Men - Crafted with Authentic Bay Oils from Dominica Republic in the Virgin Islands - Natural and Pure Ingredients - 4oz. - from Barberry Coast Shave Co.**Barberry Coast Shave Co.**$39.58**4.3★1,236 rev](https://www.amazon.com/dp/B00JY16C76) [5**ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash**ROYALL LYME**$52.30**4.3★530 rev](https://www.amazon.com/dp/B07Q57MLNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz**Clubman**$16.09**37 rev10mo ago](https://www.amazon.com/dp/B0FQLX9V5G) [**Suavecito Bay Rum Aftershave 8 oz. Pump Spray Bottle - Soothes and hydrates Skin Prevents Irritation Helps You Feel Refreshed & Revitalized - Subtle Masculine Fragrance Throughout The Day**Suavecito**$11.98**134 rev1y ago](https://www.amazon.com/dp/B0DP1KBPXD) [**Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent 4 Fl Oz**Ogallala Bay Rum**$13.97**6 rev2y ago](https://www.amazon.com/dp/B0CXZL8V6Q) [**Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned | Limes & Peppercorns 8 oz.**Ogallala Bay Rum**$18.98**7 rev2y ago](https://www.amazon.com/dp/B0CXZMM8RB) [**ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash**ROYALL LYME**$52.30**530 rev7y ago](https://www.amazon.com/dp/B07Q57MLNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent 4 Fl Oz**Ogallala Bay Rum**$13.97**4.0★**▲ 63%**](https://www.amazon.com/dp/B0CXZL8V6Q) [**Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz**Clubman**$16.09**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FQLX9V5G) [**Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz**Clubman**$9.95**4.3★**▲ 25%**](https://www.amazon.com/dp/B000CEQZZS) [**GABELS Bay Rum After Shave Lotion 16oz/1pt**Gabel’s**$16.59**4.3★**▲ 16%**](https://www.amazon.com/dp/B000EVIVYW) [**ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash**ROYALL LYME**$52.30**4.3★**— 1%**](https://www.amazon.com/dp/B07Q57MLNM)
**~~View all trending →~~**
## **What buyers say about barber powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Good scent”*
**Quality-Overall**9%
*“This is a quality product that delivers as advertised”*
**Value For Money**6%
*“Great product for the price”*
**Advertised Vs Actual Product**3%
*“It works as it should - soothing”*
**Soft Feel**2%
*“Smooth - love it”*
**Suitability Combination Skin**2%
*“It helps my skin set after applying”*
**Size-Overall**2%
*“The bottle size is really good too”*
**Ease Of Use**1%
*“The larger bottle with the spray top makes it very simple to use”*
**Cleansing**1%
*“Excellent aftershave”*
**Ease Of Application**1%
*“Easy to apply”*
### **What buyers complain about **
**Smell**43%
*“Not as strong a fragrance/aroma as I thought”*
**Leak-Proof**11%
*“The bottle leaked”*
**Durability**7%
*“nor nearly as lasting”*
**Alcohol Content**6%
*“It has a bit of alcohol”*
**Advertised Vs Actual Product**5%
*“Not what I thought”*
**Value For Money**5%
*“I went cheap”*
**Size-Overall**4%
*“Product had a loose top”*
**Quality-Overall**3%
*“I noticed it felt cheaply made so I made sure I was gentle with it”*
**Strength**3%
*“not that strong just right it lingers for a while”*
**Allergies**1%
*“Triggered a bad reaction”*
### **Top return reasons **
**Smell**80%
**Advertised Vs Actual Product**20%
## **Common questions**
- **Is barber powder profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the barber powder niche?**
- 11 brands and 86 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in barber powder?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.0%.
- **When does demand for barber powder peak?**
- Demand peaks in Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the barber powder niche?**
- Listings span $9.64–$61.04; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.
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