---
title: "Barber Aftershave — $309K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/barber-aftershave"
last_updated: "2026-08-09T15:11:40.884Z"
locale: en
meta:
description: "Niche score 46/100 · $309K/yr market · 332K searches/yr · $15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $309K/yr market · 332K searches/yr · $15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Barber Aftershave — $309K/yr Amazon US Niche (2026) - Flapen"
---
# **barber aftershave**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 25Conversion 65Competition 32Returns 100Price range 60Avg price 77Brand share 0Review moat 69Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****742.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.34–$27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$309K**
$309K/yr · 332K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, barber aftershave is a $309K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barber aftershave market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$240K–$320K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- L370% - Immortal NYC16% - barber marmara10% - Rolda2% - Clubman2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/barber-aftershave/trend)
## **Top barber aftershave search terms**
- **level 3 aftershave cologne**57K/yr-5.8%8.1% conv. - **barber aftershave**39K/yr-7.7%3.0% conv. - **after shave spray**33K/yr+6.8%3.6% conv. - **immortal nyc aftershave**25K/yr+26.2%1.4% conv. - **aftershave barber**18K/yr+6.3%3.9% conv. - **immortal aftershave**12K/yr+49.1%1.0% conv. - **barber alcohol**19K/yr-8.3%2.7% conv. - **barber aftershave spray**18K/yr+0.5%3.4% conv. - **barber alcohol spray**18K/yr-6.9%2.6% conv. - **aftershave spray**14K/yr-3.9%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/barber-aftershave/search-terms)
## **Top barber aftershave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$93K40%$124K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml**L3**$11.07**4.7★3,365 rev](https://www.amazon.com/dp/B08SMTY13H) [2**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.30**4.6★240 rev](https://www.amazon.com/dp/B0FCHGHD42) [3**Immortal NYC Reserve 01 After Shave Spray Body/Face Mens Cologne 17 oz Exclusive Barbers Softens Skin Refreshes Disinfects and Relieves Face and Skin Moisturizing Formula After Shaving**Immortal NYC**$25.81**4.5★147 rev](https://www.amazon.com/dp/B0BSW77WKT) [4**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.66**4.7★342 rev](https://www.amazon.com/dp/B0CD34CLW5) [5**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Styling Powder Included (Aqua)**L3**$14.22**4.6★485 rev](https://www.amazon.com/dp/B0BX2D6T37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Immortal NYC Reserve New York Aftershave Spray Body/Face Mens Cologne 13.5 oz / 400 ml Barbers Softens Skin Refreshes Revitalizes and Relieves Face and Skin Moisturizing Formula After Shaving**Immortal NYC**$27.88**8 rev5mo ago](https://www.amazon.com/dp/B0GMXYT9ZL) [**Clubman After Shave Lotion for Men Spray - Classic Barber After Shave Splash Soothing Aftershave Scent 16 fl oz**Clubman**$15.85**114 rev10mo ago](https://www.amazon.com/dp/B0FQJ2TJCL) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.30**240 rev1y ago](https://www.amazon.com/dp/B0FCHGHD42) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$6.34**240 rev1y ago](https://www.amazon.com/dp/B0FCHH4B63) [**Immortal NYC Stay Blessed 01 After Shave Spray Body/Face Mens Cologne 17 oz Exclusive Barbers Softens Skin Refreshes Disinfects and Relieves Face and Skin Moisturizing Formula After Shaving**Immortal NYC**$27.96**16 rev1y ago](https://www.amazon.com/dp/B0F8R6WFM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Immortal NYC Reserve 07 After Shave Spray Body/Face Mens Cologne 17 oz - Exclusive Barbers - Softens Skin - Refreshes/disinfects and Relieves Face and Skin - Moisturizing Formula After Shaving**Immortal NYC**$26.85**4.5★**▲ 198%**](https://www.amazon.com/dp/B0D8JM8DMB) [**Immortal NYC Stay Blessed 01 After Shave Spray Body/Face Mens Cologne 17 oz Exclusive Barbers Softens Skin Refreshes Disinfects and Relieves Face and Skin Moisturizing Formula After Shaving**Immortal NYC**$27.96**4.6★**▲ 127%**](https://www.amazon.com/dp/B0F8R6WFM7) [**Rolda Sunset After Shave Tonic Cologne For Men - Post Shave Tonic Spray Calms Irritation Helps Heal & Clean Shaved Areas Masculine Citrusy Fragrance (14.54oz | 430ml)**Rolda**$13.86**4.6★**▲ 117%**](https://www.amazon.com/dp/B0CJZ2ZFQZ) [**Immortal NYC Reserve New York Aftershave Spray Body/Face Mens Cologne 13.5 oz / 400 ml Barbers Softens Skin Refreshes Revitalizes and Relieves Face and Skin Moisturizing Formula After Shaving**Immortal NYC**$27.88**4.3★**▲ 84%**](https://www.amazon.com/dp/B0GMXYT9ZL) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.30**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FCHGHD42)
**~~View all trending →~~**
## **What buyers say about barber aftershave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Clean smell”*
**Value For Money**7%
*“Good deal”*
**Quality-Overall**7%
*“Excellent quality and exactly as described”*
**Advertised Vs Actual Product**2%
*“Item as described”*
**Cleansing**2%
*“Crisp and clean not over powering”*
**Durability**1%
*“it last me like the whole day”*
**Adhesion/Stickiness**1%
*“Not greasy or sticky”*
**Soft Feel**1%
*“smooth”*
**Efficiency**1%
*“Works great”*
**Color**1%
*“the purple bottle is the best by far”*
### **What buyers complain about **
**Smell**32%
*“The scent is a little unusual”*
**Leak-Proof**14%
*“Bottle Leakage”*
**Value For Money**7%
*“wasted money”*
**Durability**6%
*“Doesnt last at all”*
**Quality-Overall**4%
*“This is like really cheap body spray”*
**Alcohol Content**4%
*“Its top ingredients are alcohol and fragrance”*
**Advertised Vs Actual Product**4%
*“False marketing”*
**Size-Overall**3%
*“Larger bottles”*
**Dilute/Watery**2%
*“THEY DILUTING THE AFTER SHAVE”*
**Adhesion/Stickiness**1%
*“Doesnt seem to stick with you as long throughout the day”*
### **Top return reasons **
**Leak-Proof**34%
**Smell**34%
**Moist/Dry**16%
**Motor Power**9%
**Advertised Vs Actual Product**7%
## **Common questions**
- **Is barber aftershave profitable to sell on Amazon United States?**
- The niche generates $309K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the barber aftershave niche?**
- 5 brands and 47 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in barber aftershave?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.0%.
- **When does demand for barber aftershave peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the barber aftershave niche?**
- Listings span $6.34–$27.96; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.
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