---
title: "Search terms — barbasol shaving cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/barbasol-shaving-cream/search-terms"
last_updated: "2026-08-09T20:28:23.942Z"
locale: en
meta:
  description: "Niche score 50/100 · $815K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $815K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — barbasol shaving cream - Flapen"
---

# **barbasol shaving cream**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 73Growth 46Conversion 95Competition 18Returns 100Price range 56Avg price 55Brand share 0Review moat 44Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$815K**

$815K/yr · 522K searches

**Price range**

**Good****$3.65–$29.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.58**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+16.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,070**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms