---
title: "Barbasol Shaving Cream — $815K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/barbasol-shaving-cream"
last_updated: "2026-08-09T12:05:09.061Z"
locale: en
meta:
description: "Niche score 50/100 · $815K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $815K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barbasol Shaving Cream — $815K/yr Amazon US Niche (2026) - Flapen"
---
# **barbasol shaving cream**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 73Growth 46Conversion 95Competition 18Returns 100Price range 56Avg price 55Brand share 0Review moat 44Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$815K**
$815K/yr · 522K searches
**Price range**
**Good****$3.65–$29.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.58**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,070**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, barbasol shaving cream is a $815K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barbasol shaving cream market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$755K–$1.0M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **100 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**277**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Barbasol67% - Flywrun20% - Gillette13%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.5% search growth over the last 90 days.
13K8KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/barbasol-shaving-cream/trend)
## **Top barbasol shaving cream search terms**
- **barbasol shaving cream**240K/yr+17.1%12.0% conv. - **barbasol**115K/yr+17.5%5.8% conv. - **shaving cream barbasol**43K/yr+53.2%10.4% conv. - **barbasol sensitive skin shaving cream**36K/yr-1.4%12.7% conv. - **barbasol shaving cream mens**30K/yr-5.1%10.6% conv. - **shaving cream mens barbasol**10K/yr-2.0%12.0% conv. - **barbasol aloe shaving cream**7K/yr+57.7%9.2% conv. - **barbasol original shaving cream**4K/yr+246.7%11.5% conv. - **barbasol shave cream**10K/yr-22.3%10.3% conv. - **shave cream barbasol**3K/yr+21.5%12.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/barbasol-shaving-cream/search-terms)
## **Top barbasol shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$81K20%$163K30%$244K40%$326K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbasol Thick and Rich Shaving Cream Original 10 oz (Pack of 2)**Barbasol**$9.48**4.6★5,018 rev](https://www.amazon.com/dp/B00MW3AIHI) [2**Barbasol Sensitive Skin Thick and Rich Shaving Cream 10 Ounce Pack of 2**Flywrun**$8.47**4.7★712 rev](https://www.amazon.com/dp/B010U29CA6) [3**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**4.8★8,051 rev](https://www.amazon.com/dp/B0DQ7HCRZ3) [4**Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)**Barbasol**$29.26**4.8★377 rev](https://www.amazon.com/dp/B0G2MV57Y2) [5**Barbasol Soothing Aloe Skin Thick And Rich Shaving Cream 10 Oz (Pack of 3) by Perio**Barbasol**$12.29**4.7★606 rev](https://www.amazon.com/dp/B00GH5J33C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)**Barbasol**$29.26**377 rev7mo ago](https://www.amazon.com/dp/B0G2MV57Y2) [**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**8,051 rev1y ago](https://www.amazon.com/dp/B0DQ7HCRZ3) [**Gillette Foamy Sensitive Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave sensitive skin shaving cream 14.9oz**Gillette**$3.65**6,571 rev1y ago](https://www.amazon.com/dp/B0DQ7LLC4D) [**Barbasol 1919 Classic Shaving Cream | Non-Aerosol Shave Cream for Men | Infused With Aloe Coconut Oil Shea Butter | Exceptional Glide | Made in the USA 6 OZ (Pack of 1)**Barbasol**$7.15**594 rev5y ago](https://www.amazon.com/dp/B08KGX43VL) [**Barbasol Shave Cream 7 Ounce (Sensitive Skin Pack of 3)**Barbasol**$16.23**169 rev7y ago](https://www.amazon.com/dp/B07PLMGHDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbasol Sensitive Skin Thick and Rich Shaving Cream 10 Ounce Pack of 2**Flywrun**$8.47**4.7★**▲ 100%**](https://www.amazon.com/dp/B010U29CA6) [**Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)**Barbasol**$29.26**4.8★**▲ 46%**](https://www.amazon.com/dp/B0G2MV57Y2) [**Gillette Foamy Sensitive Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave sensitive skin shaving cream 14.9oz**Gillette**$3.65**4.8★**▲ 44%**](https://www.amazon.com/dp/B0DQ7LLC4D) [**Barbasol 1919 Classic Shaving Cream | Non-Aerosol Shave Cream for Men | Infused With Aloe Coconut Oil Shea Butter | Exceptional Glide | Made in the USA 6 OZ (Pack of 1)**Barbasol**$7.15**4.5★**— 0%**](https://www.amazon.com/dp/B08KGX43VL) [**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**4.8★**— 3%**](https://www.amazon.com/dp/B0DQ7HCRZ3)
**~~View all trending →~~**
## **What buyers say about barbasol shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great deal”*
**Quality-Overall**17%
*“The quality and price has been consistent”*
**Smell**10%
*“Also use around the toilet bowl to keep clean and odor free”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Soft Feel**7%
*“smooth and creamy”*
**Lather**3%
*“Smooth, and lathers very well”*
**Size-Overall**3%
*“The right size”*
**Efficiency**3%
*“Works well”*
**Thickness**2%
*“Foam is very thick and rich, just as advertised”*
**Durability**2%
*“Will last me a while”*
### **What buyers complain about **
**Value For Money**11%
*“Too pricey on Amazon”*
**Size-Overall**10%
*“These are really big cans”*
**Advertised Vs Actual Product**7%
*“The item is listed as having the original scent, but that is not the case”*
**Dispensing Mechanism**7%
*“When can was about half full I started having problems with dispensing shaving cream”*
**Ease Of Cleaning**6%
*“hard to clean unless you use soap”*
**Smell**6%
*“Smells bad”*
**Ease Of Use**4%
*“It's hard to use”*
**Lather**4%
*“The cream may be terrible at making lather”*
**Durability**4%
*“it lasted for more than ages in months heaping months”*
**Functionality-Overall**4%
*“it fails badly”*
### **Top return reasons **
**Size-Overall**16%
**Lather**16%
**Functionality-Overall**14%
**Thickness**11%
**Texture/Consistency-Overall**8%
**Advertised Vs Actual Product**7%
**Skin Health**7%
**Leak-Proof**5%
**Damage/Burn Hair**3%
**Ease Of Use**3%
## **Common questions**
- **Is barbasol shaving cream profitable to sell on Amazon United States?**
- The niche generates $815K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the barbasol shaving cream niche?**
- 3 brands and 277 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in barbasol shaving cream?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for barbasol shaving cream peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the barbasol shaving cream niche?**
- Listings span $3.65–$29.26; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 2,070 reviews — the moat a new listing must climb.
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