---
title: "Banana Shampoo — $168K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/banana-shampoo"
last_updated: "2026-08-10T06:22:08.335Z"
locale: en
meta:
description: "Niche score 57/100 · $168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Banana Shampoo — $168K/yr Amazon US Niche (2026) - Flapen"
---
# **banana shampoo**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 77Conversion 95Competition 30Returns 97Price range 79Avg price 81Brand share 13Review moat 47Quality gap 52
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.59–$45.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+64.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,797.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$168K**
$168K/yr · 80K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, banana shampoo is a $168K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **banana shampoo market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$173K–$216K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#1,216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**3%**
- Sun Bum73% - ANYELUZ10% - Hempz4% - The Body Shop4% - SKALA4% - Umberto Giannini2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/banana-shampoo/trend)
## **Top banana shampoo search terms**
- **sun bum shampoo and conditioner**30K/yr+113.4%15.2% conv. - **banana shampoo**22K/yr+32.6%2.8% conv. - **banana shampoo and conditioner**15K/yr+40.8%2.2% conv. - **sunbum shampoo and conditioner**6K/yr+41.8%15.6% conv. - **sun bum shampoo and conditioner set**4K/yr+103.5%20.7% conv. - **sunbum shampoo and conditioner set**2K/yr+86.8%19.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/banana-shampoo/search-terms)
## **Top banana shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$50K40%$67K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Sun Bum Revitalizing Shampoo and Conditioner Vegan and Cruelty Free Hydrating Moisturizing and Shine Enhancing Hair Wash 10 Ounce Each**Sun Bum**$23.36**4.6★478 rev](https://www.amazon.com/dp/B0C7YCGYP8) [2**Sun Bum Revitalizing Shampoo - Hydrating and Restoring Hair - Gently Clean and Restore - UV Protecting - Vegan - Made Without Parabens - 10 oz**Sun Bum**$9.77**4.6★2,267 rev](https://www.amazon.com/dp/B07VKQFHDY) [3**Sun Bum Revitalizing Conditioner - Hydrating and Nourishing Hair - Smoothes and Strengthens - UV Protecting - Vegan - Made Without Parabens - 10 oz**Sun Bum**$9.70**4.7★2,000 rev](https://www.amazon.com/dp/B00TUJW8LG) [4**Sun Bum Hair Care Travel Essentials Kit - Revitalize Your Hair With Revitalizing Shampoo Conditioner and 3-in-1 Leave In Treatment - Includes Aloha Collection Travel Pouch**Sun Bum**$22.43**4.7★358 rev](https://www.amazon.com/dp/B0CNKX74CS) [5**ANYELUZ Banana Shampoo & Conditioner for Dry Hair 2-Pack**ANYELUZ**$25.83**4.5★1,250 rev](https://www.amazon.com/dp/B0F49246HG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKALA Fruitastic Banana Shampoo 10.99 fl oz For Frizzy & Brittle Hair With Banana Extract Bacuri Butter Ceramides & Vegetable Collagen No Parabens or Silicones**SKALA**$10.11**44 rev1mo ago](https://www.amazon.com/dp/B0F9B2KP4K) [**KIT SH + COND SK BANANA 325ML CX06 EXP**SKALA**$7.59**8 rev1mo ago](https://www.amazon.com/dp/B0GG8TNKRY) [**The Body Shop Banana Truly Nourishing Shampoo|Shampoo for Dry & Frizzy Hair with Vegan Silk Protein to Smooth & Repair Hair (8.4 Oz)**The Body Shop**$19.95**2,242 rev10mo ago](https://www.amazon.com/dp/B0F1DFD83B) [**Okaga Batana Oil Shampoo & Conditioner Bundle Citrus Shower Set 10.15 oz**Okaga**$27.11**458 rev1y ago](https://www.amazon.com/dp/B0FCZNPZ78) [**ANYELUZ Banana Shampoo & Conditioner for Dry Hair 2-Pack**ANYELUZ**$25.83**1,250 rev1y ago](https://www.amazon.com/dp/B0F49246HG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIT SH + COND SK BANANA 325ML CX06 EXP**SKALA**$7.59**4.3★**▲ 157%**](https://www.amazon.com/dp/B0GG8TNKRY) [**The Body Shop Banana Truly Nourishing Shampoo|Shampoo for Dry & Frizzy Hair with Vegan Silk Protein to Smooth & Repair Hair (8.4 Oz)**The Body Shop**$19.95**4.4★**▲ 105%**](https://www.amazon.com/dp/B0F1DFD83B) [**ANYELUZ Banana Shampoo for Dry Hair with Biotin & Keratin 16.9 Fl Oz**ANYELUZ**$16.80**4.4★**▲ 33%**](https://www.amazon.com/dp/B0DPJ7DFVK) [**Okaga Batana Oil Shampoo & Conditioner Bundle Citrus Shower Set 10.15 oz**Okaga**$27.11**4.4★**▲ 25%**](https://www.amazon.com/dp/B0FCZNPZ78) [**Sun Bum Hair Care Travel Essentials Kit - Revitalize Your Hair With Revitalizing Shampoo Conditioner and 3-in-1 Leave In Treatment - Includes Aloha Collection Travel Pouch**Sun Bum**$22.43**4.7★**▲ 23%**](https://www.amazon.com/dp/B0CNKX74CS)
**~~View all trending →~~**
## **What buyers say about banana shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“has a very fresh yet subtle fragrance”*
**Quality-Overall**9%
*“Great Quality Shampoo”*
**Soft Feel**9%
*“good softness”*
**Lather**5%
*“The consistency is very creamy and lathers well”*
**Moist/Dry**4%
*“Doesn't dry out your hair like some”*
**Value For Money**3%
*“Good value”*
**Cleansing**2%
*“I did find that it cleansed my hair well”*
**Suitability Curly Hair**2%
*“Good for curly/course hair”*
**Suitability Straight Hair**2%
*“I didn't have to put anything extra in my hair to relax the hair”*
**Hair Styling**1%
*“The best hair conditioner I have ever used on my hair”*
### **What buyers complain about **
**Smell**20%
*“Smells awful”*
**Moist/Dry**9%
*“Very drying”*
**Leak-Proof**9%
*“bottle leaks”*
**Value For Money**5%
*“Not worth it for the price”*
**Advertised Vs Actual Product**3%
*“This is getting one star solely because the description of the product is false”*
**Allergies**3%
*“I got maybe 1/3 through both shampoo and conditioner bottles, when my scalp began to break out in itchy/burning/open sores after each use”*
**Color**2%
*“not very purple pigmented”*
**Oily/Greasy**2%
*“leaves my hair feeling oily”*
**Thickness**2%
*“the conditioner is so thick I have to turn the bottle upside down”*
**Quality-Overall**2%
*“However on this particular set I was very dissappointed in the quality of the case that came with it for travel”*
### **Top return reasons **
**Smell**24%
**Leak-Proof**23%
**Moist/Dry**9%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Suitability Short Hair**4%
**Oily/Greasy**3%
**Value For Money**3%
**Product Condition**3%
**Functionality-Overall**3%
## **Common questions**
- **Is banana shampoo profitable to sell on Amazon United States?**
- The niche generates $168K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +64.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the banana shampoo niche?**
- 8 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in banana shampoo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.6%.
- **When does demand for banana shampoo peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the banana shampoo niche?**
- Listings span $7.59–$45.51; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.
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