---
title: "Banana Lotion — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/banana-lotion"
last_updated: "2026-08-09T09:13:39.048Z"
locale: en
meta:
description: "Niche score 42/100 · $73K/yr market · 103K searches/yr · $13.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $73K/yr market · 103K searches/yr · $13.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Banana Lotion — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **banana lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 67Conversion 59Competition 8Returns 97Price range 49Avg price 65Brand share 0Review moat 18Quality gap 57
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+46.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.82–$23.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$73K**
$73K/yr · 103K searches
**Review moat**
**Bad****16,030.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, banana lotion is a $73K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **banana lotion market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$69K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Hempz68% - Kwailnara21% - TONYMOLY11% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — +46.7% search growth over the last 90 days.
4K3KBlack Friday '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/banana-lotion/trend)
## **Top banana lotion search terms**
- **banana lotion**34K/yr+58.1%2.9% conv. - **hempz banana**7K/yr+140.2%5.5% conv. - **hempz sugared banana**7K/yr+62.9%5.4% conv. - **banana scented lotion**8K/yr+91.9%1.6% conv. - **hempz banana lotion**7K/yr+62.8%6.7% conv. - **sugared banana hempz lotion**5K/yr+68.7%6.1% conv. - **hempz sugared banana lotion**4K/yr+150.6%6.2% conv. - **tonymoly hand cream**14K/yr-36.4%0.6% conv. - **banana body lotion**5K/yr+62.5%2.5% conv. - **banana hand cream**5K/yr-21.5%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/banana-lotion/search-terms)
## **Top banana lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$33K60%$44K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hempz Sugared Banana & Vanilla Blossom Body & Hand Lotion Ultra Hydrating Moisturizer for Men and Women 17 oz**Hempz**$17.81**4.1★410 rev](https://www.amazon.com/dp/B09SBGQJXD) [2**WELCOS KWAILNARA Banana Milk Body Lotion (19.75 Fl Oz) Korean Body Lotion for Deep & Lightweight Hydration | Milk Protein Royal Jelly & Banana Extract for Elasticity | Paraben-Free & Non-Greasy**Kwailnara**$15.59**4.3★2,022 rev](https://www.amazon.com/dp/B07B6DC2CF) [3**Hempz Mini Sugared Banana & Vanilla Blossom Body Lotion Ultra Hydrating Moisturizer for men and women 2.25 oz**Hempz**$7.23**4.1★410 rev](https://www.amazon.com/dp/B09SM26DDS) [4**TONYMOLY Banana Hand Cream Nourishing & Hydrating Hand Lotion with Banana Extract Milk Protein & Shea Butter Moisturizing Cream for Dry Rough Cracked Hands 1.52 oz**TONYMOLY**$8.69**4.6★1,266 rev](https://www.amazon.com/dp/B00QREE3FG) [5**Hempz Original Natural Hemp Seed Oil Body Moisturizer with Shea Butter and Ginseng Original Scent Floral Banana 17 Fl.Oz ( Packaging may vary )**Hempz**$15.95**4.7★121,304 rev](https://www.amazon.com/dp/B000OYJ9AO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hempz Hydrating Mist Spray Original Floral Banana Fragrance Travel Size Moisturizer Vacation Essential 1 fl.oz.**Hempz**$5.82**304 rev7mo ago](https://www.amazon.com/dp/B0G83F8QWL) [**Kwailnara Banana Milk Body Wash & Lotion Set (19.75 Oz Each) 2-Piece Korean Skincare Duo for Soft & Supple Skin | Milk Protein Royal Jelly & Elasticity-Boosting Banana Extract | Paraben-Free**Kwailnara**$23.90**280 rev3y ago](https://www.amazon.com/dp/B0C51K9BMV) [**Hempz Body Wash - Original Floral & Banana - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz**Hempz**$15.71**2,250 rev3y ago](https://www.amazon.com/dp/B0BT8HFMSD) [**Hempz Mini Sugared Banana & Vanilla Blossom Body Lotion Ultra Hydrating Moisturizer for men and women 2.25 oz**Hempz**$7.23**410 rev4y ago](https://www.amazon.com/dp/B09SM26DDS) [**Hempz Sugared Banana & Vanilla Blossom Body & Hand Lotion Ultra Hydrating Moisturizer for Men and Women 17 oz**Hempz**$17.81**410 rev4y ago](https://www.amazon.com/dp/B09SBGQJXD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz Original Natural Hemp Seed Oil Body Moisturizer with Shea Butter and Ginseng Original Scent Floral Banana 17 Fl.Oz ( Packaging may vary )**Hempz**$15.95**4.7★**▲ 32%**](https://www.amazon.com/dp/B000OYJ9AO) [**Hempz Hydrating Mist Spray Original Floral Banana Fragrance Travel Size Moisturizer Vacation Essential 1 fl.oz.**Hempz**$5.82**4.3★**▲ 32%**](https://www.amazon.com/dp/B0G83F8QWL) [**Hempz Sugared Banana & Vanilla Blossom Body & Hand Lotion Ultra Hydrating Moisturizer for Men and Women 17 oz**Hempz**$17.81**4.1★**▲ 12%**](https://www.amazon.com/dp/B09SBGQJXD) [**TONYMOLY Banana Hand Cream Nourishing & Hydrating Hand Lotion with Banana Extract Milk Protein & Shea Butter Moisturizing Cream for Dry Rough Cracked Hands 1.52 oz**TONYMOLY**$8.69**4.6★**— 8%**](https://www.amazon.com/dp/B00QREE3FG) [**WELCOS KWAILNARA Banana Milk Body Lotion (19.75 Fl Oz) Korean Body Lotion for Deep & Lightweight Hydration | Milk Protein Royal Jelly & Banana Extract for Elasticity | Paraben-Free & Non-Greasy**Kwailnara**$15.59**4.3★**— 1%**](https://www.amazon.com/dp/B07B6DC2CF)
**~~View all trending →~~**
## **What buyers say about banana lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“The smell is fresh”*
**Moist/Dry**13%
*“very hydrating”*
**Soft Feel**6%
*“soft on skin”*
**Quality-Overall**5%
*“Great Quality Lotion”*
**Absorbency**3%
*“Absorbs well”*
**Suitability Dry Skin**2%
*“Moisturizing leaving your skin feeling soft and smelling lovely”*
**Value For Money**2%
*“Good price”*
**Suitability Combination Skin**1%
*“Good quality, value for money, skin sensitive”*
**Size-Overall**1%
*“The size is perfect”*
**Advertised Vs Actual Product**1%
*“Better than expected”*
### **What buyers complain about **
**Smell**55%
*“Awful smell”*
**Moist/Dry**3%
*“it dont last long however I feel moisturized for hours”*
**Durability**3%
*“and take long lasting”*
**Size-Overall**3%
*“Please make larger sizes”*
**Quality-Overall**2%
*“Overrated”*
**Adhesion/Stickiness**2%
*“It leaves your skin sticky”*
**Oily/Greasy**2%
*“Greasy not moisturizing”*
**Dispensing Mechanism**2%
*“This is the second time I have received this product with a broken dispenser”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Thickness**1%
*“Not very thick”*
### **Top return reasons **
**Smell**63%
**Motor Power**9%
**Advertised Vs Actual Product**9%
**Moist/Dry**4%
**Value For Money**2%
**Leak-Proof**2%
**Ingredients-Overall**1%
**Dilute/Watery**1%
**Size-Overall**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is banana lotion profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the banana lotion niche?**
- 3 brands and 29 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in banana lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Durability. The return rate is 0.6%.
- **What does it cost to enter the banana lotion niche?**
- Listings span $5.82–$23.90; the average listing price is $13.84 (sweet spot $15–$100). The average incumbent carries 16,031 reviews — the moat a new listing must climb.
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