[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-bald-cap-kit":3,"research-sidebar-rollups":652},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":54,"baselines":93,"demand":98,"seasonality":207,"brandShare":208,"products":230,"feedback":444,"searchTerms":593,"related":618,"lastUpdated":37},"0a3723c3-6cdb-4b77-9110-71daf8be0f58","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":43,"pageQuality":44,"unitsSoldMin":45,"unitsSoldAvgMin":46,"unitsSoldAvgMax":47,"revenueMin":48,"revenueMax":49,"avgBrandAgeMonths":50,"avgSellerAgeDays":51,"top20ClickShare":52,"top20BrandShare":31,"primePct":31,"oosRate":53},53380,32216,2.203,0.5,0.0949,0.5462,0.6932,3.95,418,17.46,6.27,35.75,21,2500,0.8095,0.05,1,8,"bald cap kit","bald-cap-kit","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbald-cap-kit","Wig Caps","2026-07-13T19:41:31.074128+00:00",17,10,30,[42],"quality_gap",156,0,2000,100,250,34920,43650,41,199,0.9928,0.0629,{"score":55,"verdict":56,"components":57},58,"watch",[58,63,66,70,73,76,79,83,86,89],{"key":59,"score":60,"weight":61,"raw":62},"marketSize",13,0.15,53380.43,{"key":64,"score":65,"weight":61,"raw":18},"growth",69,{"key":67,"score":68,"weight":69,"raw":19},"conversion",85,0.1,{"key":71,"score":72,"weight":61,"raw":20},"competition",51,{"key":74,"score":75,"weight":69,"raw":21},"brandShare",59,{"key":77,"score":78,"weight":69,"raw":22},"qualityGap",96,{"key":80,"score":81,"weight":30,"raw":82},"reviewMoat",79,417.76,{"key":84,"score":85,"weight":69,"raw":30},"returns",25,{"key":87,"score":88,"weight":30,"raw":24},"avgPrice",81,{"key":90,"score":91,"weight":30,"raw":92},"priceRange",70,0.7038670284938942,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.42,24.38,0.0215,115062,{"points":99,"droppedPartialWeek":206},[100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,165,168,171,174,177,180,183,186,189,192,195,198,201,203],{"week":101,"volume":102},"2025-11-02",5163,{"week":104,"volume":105},"2025-11-09",446,{"week":107,"volume":108},"2025-11-16",323,{"week":110,"volume":111},"2025-11-23",254,{"week":113,"volume":114},"2025-11-30",164,{"week":116,"volume":117},"2025-12-07",204,{"week":119,"volume":120},"2025-12-14",201,{"week":122,"volume":123},"2025-12-21",161,{"week":125,"volume":126},"2025-12-28",126,{"week":128,"volume":129},"2026-01-04",122,{"week":131,"volume":132},"2026-01-11",138,{"week":134,"volume":135},"2026-01-18",231,{"week":137,"volume":138},"2026-01-25",226,{"week":140,"volume":141},"2026-02-01",259,{"week":143,"volume":144},"2026-02-08",182,{"week":146,"volume":147},"2026-02-15",153,{"week":149,"volume":150},"2026-02-22",162,{"week":152,"volume":153},"2026-03-01",228,{"week":155,"volume":156},"2026-03-08",256,{"week":158,"volume":159},"2026-03-15",210,{"week":161,"volume":162},"2026-03-22",229,{"week":164,"volume":114},"2026-03-29",{"week":166,"volume":167},"2026-04-05",178,{"week":169,"volume":170},"2026-04-12",198,{"week":172,"volume":173},"2026-04-19",268,{"week":175,"volume":176},"2026-04-26",313,{"week":178,"volume":179},"2026-05-03",300,{"week":181,"volume":182},"2026-05-10",400,{"week":184,"volume":185},"2026-05-17",540,{"week":187,"volume":188},"2026-05-24",514,{"week":190,"volume":191},"2026-05-31",467,{"week":193,"volume":194},"2026-06-07",334,{"week":196,"volume":197},"2026-06-14",124,{"week":199,"volume":200},"2026-06-21",165,{"week":202,"volume":114},"2026-06-28",{"week":204,"volume":205},"2026-07-05",137,false,null,{"top":209,"otherBrandCount":228,"otherClickShare":229},[210,213,216,219,222,225],{"brand":211,"clickShare":212},"Mehron",0.2032,{"brand":214,"clickShare":215},"paminify",0.18430000000000002,{"brand":217,"clickShare":218},"MetFun",0.1358,{"brand":220,"clickShare":221},"BOBISUKA",0.0896,{"brand":223,"clickShare":224},"Graftobian",0.0802,{"brand":226,"clickShare":227},"CAHOTO",0.0562,11,0.2506999999999999,[231,242,252,262,272,282,291,301,310,322,333,343,353,363,374,384,394,403,411,422,432],{"asin":232,"title":233,"brand":217,"imageUrl":234,"price":235,"rating":236,"reviews":237,"clickShare90":238,"clickShare360":239,"launchDate":240,"amazonUrl":241},"B0FGJ4FWGR","5PCS Professional Bald Cap Kit for Men Women Halloween Costume Makeup SFX Makeup Accessories with Prosthetic Adhesive Nude Wig Cap Safety Scissors Painting Brush Perfect for Cosplay Dress-Up & Theatre","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gl8hnh7BL.jpg",10.05,3.7,77,0.1269,0.1025,"2025-07-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FGJ4FWGR",{"asin":243,"title":244,"brand":214,"imageUrl":245,"price":246,"rating":247,"reviews":68,"clickShare90":248,"clickShare360":249,"launchDate":250,"amazonUrl":251},"B0F8BDV3P1","Paminify Bald Cap Kit Costume Makeup Kit for Men Adults Complete Bald Cap SFX Makeup Kit with Tools & Instructions Professional BaldCap for Halloween Costumes Cosplay and Theater","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aHn+TcmgL.jpg",20.3,4.1,0.1264,0.084,"2025-05-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F8BDV3P1",{"asin":253,"title":254,"brand":211,"imageUrl":255,"price":26,"rating":256,"reviews":257,"clickShare90":258,"clickShare360":259,"launchDate":260,"amazonUrl":261},"B002D88O7I","Mehron Makeup Premium Character Kits| Makeup Kits for Halloween & Cosplay | Complete Kit | Includes Tools & Instructions on How to Create the Look | (Bald Cap) | Made in the USA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YmjqFytdL.jpg",4.2,1905,0.1197,0.1343,"2007-07-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB002D88O7I",{"asin":263,"title":264,"brand":220,"imageUrl":265,"price":266,"rating":267,"reviews":268,"clickShare90":221,"clickShare360":269,"launchDate":270,"amazonUrl":271},"B0D1QQCYWV","Bald Cap Halloween Makeup Kit for Men & Woman Complete Bald Cap Costume Character Set Realistic Bald Cap Kits for Cosplay Make Up SFX Makeup Dress-Up Party Stage Theater & Film","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VTp9JnkxL.jpg",23.3,4.4,469,0.1346,"2024-08-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D1QQCYWV",{"asin":273,"title":274,"brand":211,"imageUrl":275,"price":276,"rating":277,"reviews":167,"clickShare90":278,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B006L8OD6W","Mehron Makeup Professional Bald Cap for Adults Men & Women | Costume Bald Cap for Halloween Cosplay & Theatre (Latex) | Made in the USA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RF-gmD1TL.jpg",22.79,3.6,0.0835,0.0823,"2011-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006L8OD6W",{"asin":283,"title":284,"brand":223,"imageUrl":285,"price":286,"rating":256,"reviews":287,"clickShare90":224,"clickShare360":288,"launchDate":289,"amazonUrl":290},"B079QJMHFW","Graftobian Plastic Bald Cap","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZvCnlWWjL.jpg",24.12,66,0.0637,"2018-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB079QJMHFW",{"asin":292,"title":293,"brand":214,"imageUrl":294,"price":295,"rating":296,"reviews":117,"clickShare90":297,"clickShare360":298,"launchDate":299,"amazonUrl":300},"B0DCNJX1HG","Paminify Latex Bald Cap SFX Makeup Kit Bald Wig Cap with Skin Water-Based Acrylic Adhesive(Bonding Skin Glue) for Men Adult Bald Caps Perfect for Halloween Costumes Cosplay and Theater","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Uz1p3wSdL.jpg",11.29,3.5,0.0579,0.0784,"2024-08-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCNJX1HG",{"asin":302,"title":303,"brand":226,"imageUrl":304,"price":305,"rating":267,"reviews":306,"clickShare90":227,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B0FM7X3QLM","CAHOTO Halloween Bald SFX Makeup Set - Elastic Latex Bald Caps for Women & Men Halloween Cosplay SFX Makeup Kit with Complete Bald Cap for Adults Costume Party &Stage Shows Theater Cosplay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41coWQW6X5L.jpg",19.94,87,0.0148,"2025-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FM7X3QLM",{"asin":311,"title":312,"brand":313,"imageUrl":314,"price":315,"rating":316,"reviews":317,"clickShare90":318,"clickShare360":319,"launchDate":320,"amazonUrl":321},"B0FN7V586F","DAGEDA Bald Cap Halloween SFX Makeup Kit Realistic Latex Bald Wig Cap with Spirit Gum & Remover Combo Kit for Adult Men Women Costume Character Set for Costumes Cosplay Party Theater Film","DAGEDA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517trzrJzoL.jpg",11.62,4,101,0.0557,0.0361,"2025-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN7V586F",{"asin":323,"title":324,"brand":325,"imageUrl":326,"price":327,"rating":247,"reviews":328,"clickShare90":329,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B0FJLTSX64","Go Ho Halloween Professional Bald Cap SFX Kit - Complete 8-Piece Makeup Set with Latex (30ml) Water Based Acrylic Adhesive(10ml) 6 Colors Flesh Palette Loose Setting Powder Bald Cap&Applicators","Go Ho","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41azUvNN5rL.jpg",18.17,63,0.044,0.0512,"2025-07-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FJLTSX64",{"asin":334,"title":335,"brand":336,"imageUrl":337,"price":286,"rating":267,"reviews":338,"clickShare90":339,"clickShare360":340,"launchDate":341,"amazonUrl":342},"B0F32LS9F6","MEICOLY Bald Cap Kit for Women and Men All-in-One Bald Cap Costume Set for Halloween SFX Makeup Cosplay Performance Stage Theatre Film Spirit Gum and Remover Kit Setting Powder Liquid Latex 10PCS","MEICOLY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VTgXJr5jL.jpg",181,0.0273,0.0263,"2025-07-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F32LS9F6",{"asin":344,"title":345,"brand":346,"imageUrl":347,"price":348,"rating":316,"reviews":72,"clickShare90":349,"clickShare360":350,"launchDate":351,"amazonUrl":352},"B0FK9DLFR7","Bald Cap Halloween Makeup Kit for Woman Man Professional Complete Bald Cap Character Set for Cosplay Sfx Halloween Makeup Costumes Party Theater look-with Instruction Realistic Bald Cap Kits","ecofavor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51I4WlY3qBL.jpg",13.67,0.0251,0.0389,"2025-07-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FK9DLFR7",{"asin":354,"title":355,"brand":356,"imageUrl":357,"price":25,"rating":277,"reviews":358,"clickShare90":359,"clickShare360":360,"launchDate":361,"amazonUrl":362},"B0C9MK3DXL","Bouiexye Bald Cap Halloween 2Pcs Nylon Wig Caps 2Pcs Latex Makeup Bald Cap for Adults Women Men Costume Accessory for Theme Halloween Party Cosplay","Bouiexye","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-0mQPFNkL.jpg",630,0.0228,0.0211,"2023-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C9MK3DXL",{"asin":364,"title":365,"brand":366,"imageUrl":367,"price":368,"rating":316,"reviews":369,"clickShare90":370,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B0FHF45J2R","Actabostte Halloween Bald Caps Costume Kit for Woman & Men - Realistic Latex Bald Cap with Adhesive Glue & Remover - Complete Makeup Set for Halloween Zombie Cosplay Costume SFX Dress-Up Party","Actabostte","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514Td5+koTL.jpg",21.13,44,0.02,0.0521,"2025-08-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FHF45J2R",{"asin":375,"title":376,"brand":377,"imageUrl":378,"price":379,"rating":247,"reviews":38,"clickShare90":380,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B0FLVB6YXN","Bald Cap Halloween Makeup Kit for Men & Woman - Complete Bald Cap Set with Professional Halloween Costumes Spirit Gum Adhesive & Remover for Cosplay SFX Makeup Dress-Up Party Stage Theater & Film","WOZUTUNT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51A08QviNFL.jpg",23.46,0.0111,0.0119,"2025-08-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLVB6YXN",{"asin":385,"title":386,"brand":387,"imageUrl":388,"price":389,"rating":236,"reviews":390,"clickShare90":380,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B0C6T153YS","Iceyyyy 6 Piece Bald Cap for Adults - Latex Bald Cap with Head Wig Cap Costume Accessory for Halloween Theme Party Decorations Supplies","Iceyyyy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419+llrDwLL.jpg",14.1,560,0.0102,"2023-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C6T153YS",{"asin":395,"title":396,"brand":387,"imageUrl":397,"price":398,"rating":236,"reviews":390,"clickShare90":399,"clickShare360":400,"launchDate":401,"amazonUrl":402},"B07WCJX8LN","Iceyyyy 8 Piece Bald Caps for Adults-Latex Bald Cap with Head Wig Cap Costume Accessories for Halloween Makeup Party Costume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GVv8bxutL.jpg",14.81,0.0106,0.0051,"2019-08-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07WCJX8LN",{"asin":404,"title":405,"brand":217,"imageUrl":406,"price":407,"rating":236,"reviews":237,"clickShare90":408,"clickShare360":409,"launchDate":240,"amazonUrl":410},"B0FGJ7S2J9","8PCS Professional Bald Cap Kit for Men Women Halloween Costume Makeup SFX Makeup Accessories with Prosthetic Adhesive Nude Wig Cap Safety Scissors Painting Brush Perfect for Cosplay Dress-Up & Theatre","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31umNznOCFL.jpg",13.91,0.0089,0.0057,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FGJ7S2J9",{"asin":412,"title":413,"brand":414,"imageUrl":415,"price":416,"rating":256,"reviews":417,"clickShare90":418,"clickShare360":419,"launchDate":420,"amazonUrl":421},"B0FK1ZCWBV","Bald Cap Halloween Makeup Kit for Men & Woman Complete Bald Cap Costume Character Set  SFX Makeup Kit Professional Realistic Bald Cap Kits for Halloween Cosplay Make Up Dress Up Stage Theater","Js2U ZW","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413UkvBu3oL.jpg",15.52,78,0.0078,0.0245,"2025-07-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FK1ZCWBV",{"asin":423,"title":424,"brand":425,"imageUrl":426,"price":427,"rating":296,"reviews":428,"clickShare90":418,"clickShare360":429,"launchDate":430,"amazonUrl":431},"B07532QVC5","Kangaroo Latex Bald Cap for Adults Realistic Beige Bald Cap for Men & Women Stretchable Fake Scalp Makeup Accessory for Halloween Cosplay Theater & Dress up funny costumes wigs","Kangaroo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3118TADsq-L.jpg",8.1,3331,0.0133,"2017-08-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07532QVC5",{"asin":433,"title":434,"brand":435,"imageUrl":436,"price":437,"rating":438,"reviews":439,"clickShare90":440,"clickShare360":441,"launchDate":442,"amazonUrl":443},"B0FGXVGYLJ","SFX Bald Cap Makeup Kit for Men & Woman Bald Wig Cap with Spirit Gum Adhesive & Remover Kit 2 x Hair Nets 1x Guide Realistic Latex Bald Caps Perfect for Halloween Costumes Cosplay Theater & Stage","BEUSELF","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YxMqLXMxL.jpg",14.27,3.9,9,0.0072,0.009,"2025-07-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FGXVGYLJ",{"love":445,"hate":509,"returnReasons":570},[446,453,460,467,474,481,488,495,500,505],{"topic":447,"percentOfMentions":448,"verbatims":449},"Ease Of Use",0.20550000000000002,[450,451,452],"Easy to use","Easy to put on","Easy to take off",{"topic":454,"percentOfMentions":455,"verbatims":456},"Adhesion\u002FStickiness",0.1566,[457,458,459],"Strong adhesive","Glue works well","the adhesive worked well enough",{"topic":461,"percentOfMentions":462,"verbatims":463},"Quality-Overall",0.1447,[464,465,466],"Excellent quality","Great product","Quality",{"topic":468,"percentOfMentions":469,"verbatims":470},"Color",0.0608,[471,472,473],"Color went perfect with a little foundation to match it lol","This gave me a much better color match for my skin tone","VERY light color",{"topic":475,"percentOfMentions":476,"verbatims":477},"Ease Of Application",0.0513,[478,479,480],"I applied mine quickly","Easy application","Easy to use & apply",{"topic":482,"percentOfMentions":483,"verbatims":484},"Size-Overall",0.0463,[485,486,487],"Fits well","It fit very comfortably","fits several heads",{"topic":489,"percentOfMentions":490,"verbatims":491},"Assembly\u002FInstallation",0.0351,[492,493,494],"Easy to install","It was a lot easier to do than I thought to install","The box is super helpful in how to install",{"topic":496,"percentOfMentions":340,"verbatims":497},"Instructions\u002FUser Manual\u002FTroubleshooting",[498,499],"The instructions were thorough","I did look up a youtube tutorial on how to apply the cap which was super helpful",{"topic":501,"percentOfMentions":340,"verbatims":502},"Value For Money",[503,504],"Great for the price","Great product for the price",{"topic":506,"percentOfMentions":340,"verbatims":507},"Ease Of Cleaning",[508],"Quick and dirty",[510,516,522,528,535,542,548,554,559,564],{"topic":482,"percentOfMentions":511,"verbatims":512},0.1474,[513,514,515],"Too small","Didn't fit well","Feels a bit big",{"topic":454,"percentOfMentions":517,"verbatims":518},0.10679999999999999,[519,520,521],"although this could be because I did not have much adhesive to stick it on better","The glue doesnt work","However the glue is very hard to get off",{"topic":461,"percentOfMentions":523,"verbatims":524},0.1047,[525,526,527],"The makeup included is a very poor quality","Poor quality","Garbage",{"topic":529,"percentOfMentions":530,"verbatims":531},"Thickness",0.10039999999999999,[532,533,534],"You could still see hair under it so its pretty thin","it was thicker than I expected","is very thin",{"topic":536,"percentOfMentions":537,"verbatims":538},"Transparency",0.059800000000000006,[539,540,541],"almost completely transparent","Very transparent","Way too transparent",{"topic":543,"percentOfMentions":476,"verbatims":544},"Functionality-Overall",[545,546,547],"Did not work","Did not work for us very well","The hair net does not work well with this",{"topic":549,"percentOfMentions":550,"verbatims":551},"Durability",0.0385,[552,553],"then it started to come off","will rip if you tug too hard",{"topic":555,"percentOfMentions":550,"verbatims":556},"Advertised Vs Actual Product",[557,558],"TItle is misleading","Not like pictures",{"topic":468,"percentOfMentions":550,"verbatims":560},[561,562,563],"The pigment can be annoying to work with","I wish the color was not so hard to match","Unfortunately, it didnt look very good, barely stayed on my head, and the color was off",{"topic":501,"percentOfMentions":565,"verbatims":566},0.0342,[567,568,569],"Cheap for a reason","may find a better option cheaper","Waste of my money",[571,573,576,578,580,583,585,587,589,591],{"reason":482,"pct":572},0.4133,{"reason":574,"pct":575},"Thin",0.0642,{"reason":555,"pct":577},0.0596,{"reason":468,"pct":579},0.053200000000000004,{"reason":581,"pct":582},"Material Quality",0.047400000000000005,{"reason":461,"pct":584},0.0432,{"reason":454,"pct":586},0.0363,{"reason":536,"pct":588},0.0358,{"reason":501,"pct":590},0.029500000000000002,{"reason":543,"pct":592},0.028900000000000002,[594,598,603,608,613],{"term":33,"volume":595,"growthQoq":596,"conversionRate":597},13918,0.8072,0.0686,{"term":599,"volume":600,"growthQoq":601,"conversionRate":602},"vinyl bald cap",8496,0.4477,0.0345,{"term":604,"volume":605,"growthQoq":606,"conversionRate":607},"mehron bald cap",3469,-0.0093,0.0849,{"term":609,"volume":610,"growthQoq":611,"conversionRate":612},"glatzan bald cap",3627,0.3894,0.0285,{"term":614,"volume":615,"growthQoq":616,"conversionRate":617},"kryolan bald cap",2706,0.3491,0.0175,[619,625,630,636,641,646],{"title":620,"href":621,"score":622,"verdict":56,"marketSize":623,"growth90":624},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":626,"href":627,"score":622,"verdict":56,"marketSize":628,"growth90":629},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":631,"href":632,"score":622,"verdict":633,"marketSize":634,"growth90":635},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":637,"href":638,"score":622,"verdict":56,"marketSize":639,"growth90":640},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":642,"href":643,"score":622,"verdict":633,"marketSize":644,"growth90":645},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":647,"href":648,"score":649,"verdict":56,"marketSize":650,"growth90":651},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[653,660,663,670,677,684,691,698,705,712,719,726,733,740,747,754,761,768,775,781],{"nodeId":654,"label":655,"slug":656,"href":657,"nichesTracked":658,"marketSizeTotal":659},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":661,"marketSizeTotal":662},10978,8129370268,{"nodeId":664,"label":665,"slug":666,"href":667,"nichesTracked":668,"marketSizeTotal":669},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":671,"label":672,"slug":673,"href":674,"nichesTracked":675,"marketSizeTotal":676},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":678,"label":679,"slug":680,"href":681,"nichesTracked":682,"marketSizeTotal":683},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":685,"label":686,"slug":687,"href":688,"nichesTracked":689,"marketSizeTotal":690},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":692,"label":693,"slug":694,"href":695,"nichesTracked":696,"marketSizeTotal":697},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":699,"label":700,"slug":701,"href":702,"nichesTracked":703,"marketSizeTotal":704},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":706,"label":707,"slug":708,"href":709,"nichesTracked":710,"marketSizeTotal":711},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":713,"label":714,"slug":715,"href":716,"nichesTracked":717,"marketSizeTotal":718},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":720,"label":721,"slug":722,"href":723,"nichesTracked":724,"marketSizeTotal":725},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":727,"label":728,"slug":729,"href":730,"nichesTracked":731,"marketSizeTotal":732},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":734,"label":735,"slug":736,"href":737,"nichesTracked":738,"marketSizeTotal":739},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":745,"marketSizeTotal":746},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":748,"label":749,"slug":750,"href":751,"nichesTracked":752,"marketSizeTotal":753},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":755,"label":756,"slug":757,"href":758,"nichesTracked":759,"marketSizeTotal":760},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":762,"label":763,"slug":764,"href":765,"nichesTracked":766,"marketSizeTotal":767},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":769,"label":770,"slug":771,"href":772,"nichesTracked":773,"marketSizeTotal":774},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":776,"label":777,"slug":778,"href":779,"nichesTracked":32,"marketSizeTotal":780},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":782,"label":783,"slug":784,"href":785,"nichesTracked":786,"marketSizeTotal":787},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]