---
title: "Balayage Brush — $233K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/balayage-brush"
last_updated: "2026-08-09T08:10:53.805Z"
locale: en
meta:
description: "Niche score 47/100 · $233K/yr market · 196K searches/yr · $18.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $233K/yr market · 196K searches/yr · $18.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balayage Brush — $233K/yr Amazon US Niche (2026) - Flapen"
---
# **balayage brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 23Conversion 71Competition 60Returns 83Price range 77Avg price 83Brand share 0Review moat 24Quality gap 33
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.91–$39.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$233K**
$233K/yr · 196K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,516.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, balayage brush is a $233K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balayage brush market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$182K–$228K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#623**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**0%**
- FRAMAR74% - Paul Mitchell13% - Moroccanoil10% - MAYVUL1% - Dyson1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/balayage-brush/trend)
## **Top balayage brush search terms**
- **framar brushes**87K/yr-39.5%2.9% conv. - **framar hair brush**28K/yr+107.7%6.0% conv. - **framar brush**31K/yr+15.9%3.6% conv. - **paul mitchell brush**14K/yr+0.7%14.0% conv. - **dyson paddle brush**6K/yr+17.3%1.4% conv. - **paul mitchell hair brush**8K/yr-5.6%12.3% conv. - **moroccan oil brush**7K/yr-12.8%6.6% conv. - **moroccan oil hair brush**5K/yr-6.7%7.5% conv. - **moroccanoil brush**3K/yr+1.7%4.8% conv. - **cepillo moroccanoil**3K/yr-20.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/balayage-brush/search-terms)
## **Top balayage brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$19K12%$28K16%$37K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush**FRAMAR**$14.70**4.7★17,214 rev](https://www.amazon.com/dp/B0DXVH1FK8) [2**Framar Detangling Brush for Curly Hair Hair Brushes for Women Wet Detangler Hair Brush Wet Hairbrush For Women Hairbrushes Hair Brush Detangler Reduces Hair Breakage Champagne**FRAMAR**$14.75**4.7★17,214 rev](https://www.amazon.com/dp/B07K5J7HXB) [3**FRAMAR Checkered Print Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Black and White Checkered Hair Accessories Hairbrush For Women Cepillos Para Cabello Detangle Brush**FRAMAR**$14.73**4.7★17,214 rev](https://www.amazon.com/dp/B0DT9JWDX4) [4**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate**FRAMAR**$17.90**4.6★4,349 rev](https://www.amazon.com/dp/B0DT9N4P61) [5**Paul Mitchell Pro Tools 413 Sculpting Brush Classic Hair Brush for Detangling Sculpting + Styling Wet or Dry Hair**Paul Mitchell**$7.91**4.6★4,634 rev](https://www.amazon.com/dp/B0016KTQ0I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FRAMAR Slick Back Hair Brush Boar Bristles Slick Back Brush Smoothing Hair Brush For Women Boar Bristle Hair Brush For Fine Hair Slickback Brush For Volume and Shine - Brown Velvet**FRAMAR**$14.75**742 rev11mo ago](https://www.amazon.com/dp/B0FJM37GLS) [**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Espresso Martini**FRAMAR**$17.68**4,349 rev1y ago](https://www.amazon.com/dp/B0FCHB1LN3) [**FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush**FRAMAR**$14.70**17,214 rev1y ago](https://www.amazon.com/dp/B0DXVH1FK8) [**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate**FRAMAR**$17.90**4,349 rev1y ago](https://www.amazon.com/dp/B0DT9N4P61) [**MAYVUL Styling Set-Designed Ultimate Detangling Comb and Paddle Brush Compatible with Supersonic Hair Dryer Brush for All Hair Types**MAYVUL**$32.94**6 rev1y ago](https://www.amazon.com/dp/B0DNV6DDNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAYVUL Styling Set-Designed Ultimate Detangling Comb and Paddle Brush Compatible with Supersonic Hair Dryer Brush for All Hair Types**MAYVUL**$32.94**3.2★**▲ 198%**](https://www.amazon.com/dp/B0DNV6DDNV) [**FRAMAR Paddle Hair Brush Detangler Detangling Hairbrush For Women Wet Hair Brush For Girls Hair Detangler Brush Wet Hairbrush Hairbrushes Girls Hairbrush Detangler Reduces Frizz Cow Print**FRAMAR**$14.98**4.7★**▲ 83%**](https://www.amazon.com/dp/B0DHZTKSSX) [**FRAMAR Vented Pink Hair Brush For Women Flex Brush With Bendable Frame Wet Hair Brush Detangler Wet Hairbrush For Women Vented Design For Faster Blow Drying and Less Breakage Pain Free**FRAMAR**$12.62**4.6★**▲ 80%**](https://www.amazon.com/dp/B0D8WN68V8) [**FRAMAR Professional Vented Hair Brush Curved Hair Brush For Blow Drying Wet Paddle Brush For Hair Vent Brush For Blow Drying Wet Hairbrush For Women Heat Resistant Chocolate**FRAMAR**$14.92**4.7★**▲ 70%**](https://www.amazon.com/dp/B0DCKGVHRC) [**FRAMAR Purple Hair Brush Detangler Detangling Hairbrush For Women Wet Hair Brush For Girls Hair Detangler Brush Wet Hairbrush Hairbrushes Reduces Frizz Tie Dye**FRAMAR**$14.79**4.7★**▲ 62%**](https://www.amazon.com/dp/B09FVG17CJ)
**~~View all trending →~~**
## **What buyers say about balayage brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**21%
*“Amazing brush”*
**Quality-Overall**12%
*“It also feels well-made”*
**Soft Feel**11%
*“The bristles are soft”*
**Suitability Straight Hair**8%
*“smooths hair and makes it look so good”*
**Hair Styling**6%
*“It does smooth my hair”*
**Value For Money**5%
*“Great value for the price”*
**Ease Of Use**4%
*“it brushes it with ease”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Durability**2%
*“Lightweight and durable”*
### **What buyers complain about **
**Quality-Overall**12%
*“Poor quality brush”*
**Durability**11%
*“Didnt even last three months”*
**Hair Related**10%
*“it didnt work very well with my hair”*
**Value For Money**6%
*“too expensive”*
**Ease Of Cleaning**4%
*“the boars hair bristles fall out when trying to clean the brush after each use”*
**Size-Overall**3%
*“The handle was smaller”*
**Functionality-Overall**3%
*“So if it doesn't reach my scalp I don't see how it distributes my hair oils”*
**Suitability Short Hair**3%
*“It doesn't penetrate through all my hair”*
**Suitability Curly Hair**2%
*“Does not help with the frizz”*
**Strength**2%
*“The bristles are kind of flimsy”*
### **Top return reasons **
**Size-Overall**15%
**Advertised Vs Actual Product**12%
**Stiffness**7%
**Suitability Short Hair**7%
**Functionality-Overall**7%
**Brush Quality**5%
**Hard Feel**5%
**Quality-Overall**4%
**Suitability Straight Hair**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is balayage brush profitable to sell on Amazon United States?**
- The niche generates $233K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the balayage brush niche?**
- 5 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in balayage brush?**
- Top complaints mined from reviews: Quality-Overall, Durability, Hair Related. The return rate is 1.6%.
- **When does demand for balayage brush peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the balayage brush niche?**
- Listings span $7.91–$39.02; the average listing price is $18.24 (sweet spot $15–$100). The average incumbent carries 6,517 reviews — the moat a new listing must climb.
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