---
title: "Products — balayage board - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/balayage-board/products"
last_updated: "2026-08-09T13:20:42.110Z"
locale: en
meta:
  description: "Niche score 50/100 · $97K/yr market · 187K searches/yr · $16.79 avg price. A small market ($97K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $97K/yr market · 187K searches/yr · $16.79 avg price. A small market ($97K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — balayage board - Flapen"
---

# **balayage board**

**Worth a look**

Shows a thin review moat (369 avg reviews), but a small market ($97K/yr) keeps it on the watch list.

Market size 24Growth 30Conversion 39Competition 56Returns 76Price range 62Avg price 79Brand share 59Review moat 82Quality gap 52

**Review moat**

**Great****369.16**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.79**

avg listing price — sweet spot $15–$100

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.86–$29.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$97K**

$97K/yr · 187K searches

## Products