---
title: "Bakuchiol — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bakuchiol"
last_updated: "2026-08-09T07:03:46.480Z"
locale: en
meta:
description: "Niche score 63/100 · $1.0M/yr market · 871K searches/yr · $20.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.0M/yr market · 871K searches/yr · $20.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bakuchiol — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **bakuchiol**
**Launch it**
A $1.0M/yr market growing +19.4% this quarter with returns at 1.1% — clears our launch bar.
Market size 78Growth 49Conversion 65Competition 29Returns 93Price range 87Avg price 88Brand share 55Review moat 80Quality gap 60
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.77–$64.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****409.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.0M**
$1.0M/yr · 871K searches
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, bakuchiol is a $1.0M/yr Amazon United States market (871K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Oct. Verdict: Launch it — 63/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakuchiol market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$813K–$1.0M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#554**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**23%**
- CELDYQUE31% - Good Molecules16% - EQQUALBERRY10% - Viktairy8% - COSRX6% - JL HERBAL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bakuchiol/trend)
## **Top bakuchiol search terms**
- **bakuchiol**316K/yr-7.1%4.1% conv. - **bakuchiol oil**132K/yr+81.7%6.0% conv. - **bakuchiol serum**186K/yr-29.1%3.3% conv. - **bakuchiol oil organic cold pressed**40K/yr>1,000%6.4% conv. - **bakuchiol serum for face**25K/yr+24.9%4.0% conv. - **bakuchi oil**22K/yr+150.5%4.0% conv. - **bakuchiol organic**8K/yr+307.8%2.8% conv. - **bakuchiol oil for face**6K/yr+627.3%6.7% conv. - **bakuchiol retinol alternative**15K/yr+19.5%0.3% conv. - **bakuchiol retinol serum**21K/yr+2.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bakuchiol/search-terms)
## **Top bakuchiol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$103K20%$205K30%$308K40%$410K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz**CELDYQUE**$14.64**4.6★930 rev](https://www.amazon.com/dp/B0DC6H8MSW) [2**Good Molecules Bakuchiol Oil For Dry Skin - Ultra Hydrating Natural Blend with Bakuchiol and Rosehip Oil Promotes Collagen Production Moisturizing Face Oil**Good Molecules**$9.85**4.4★482 rev](https://www.amazon.com/dp/B09PVD477V) [3**EQQUALBERRY Bakuchiol Plumping Face Serum - Retinol Natural Alternative for Sensitive Skin with Niacinamide & Hyaluronic Acid Pore & Wrinkle Korean Skin Care (1.01oz / 30ml)**EQQUALBERRY**$18.61**4.4★3,204 rev](https://www.amazon.com/dp/B0D8W2W8C2) [4**Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm**Viktairy**$10.88**4.7★73 rev](https://www.amazon.com/dp/B0FW4Z5W5X) [5**COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz**COSRX**$23.13**4.7★163 rev](https://www.amazon.com/dp/B0GWPQ7FS4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bakuchiol Oil Organic Cold Pressed of 30 000 PPM Advanced Bakuchiol Serum for Face Hydrating & Firming Anti-Aging Skin Care Natural Ingredients for All Skin Types (1pc)**eteross**$14.81**3 rev1mo ago](https://www.amazon.com/dp/B0H2LQXGFH) [**COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz**COSRX**$23.13**163 rev2mo ago](https://www.amazon.com/dp/B0GWPQ7FS4) [**Bakuchiol Face Oil Plant-Based Retinol Alternative Facial Oil with Jojoba Oil & Vitamin E Lightweight Moisturizing Oil for Dry & Sensitive Skin Night Care 2 fl oz**SKSOYT**$17.46**22 rev2mo ago](https://www.amazon.com/dp/B0GPW34P6Y) [**Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm**Viktairy**$10.88**73 rev6mo ago](https://www.amazon.com/dp/B0FW4Z5W5X) [**Natural Bakuchiol Oil Premium 100% Organic Anti-Aging Facial Oil 2.02 fl oz for Sensitive Aging Acne-Prone Skin Reduces Fine Lines Improves Texture**RETZLA**$11.44**16 rev8mo ago](https://www.amazon.com/dp/B0FXWZ73W7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bakuchiol Face Oil Plant-Based Retinol Alternative Facial Oil with Jojoba Oil & Vitamin E Lightweight Moisturizing Oil for Dry & Sensitive Skin Night Care 2 fl oz**SKSOYT**$17.46**4.7★**▲ 201%**](https://www.amazon.com/dp/B0GPW34P6Y) [**Bakuchiol Oil Organic Cold Pressed of 30 000 PPM Advanced Bakuchiol Serum for Face Hydrating & Firming Anti-Aging Skin Care Natural Ingredients for All Skin Types (1pc)**eteross**$14.81**3.3★**▲ 200%**](https://www.amazon.com/dp/B0H2LQXGFH) [**COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz**COSRX**$23.13**4.7★**▲ 199%**](https://www.amazon.com/dp/B0GWPQ7FS4) [**Natural Bakuchiol Oil Premium 100% Organic Anti-Aging Facial Oil 2.02 fl oz for Sensitive Aging Acne-Prone Skin Reduces Fine Lines Improves Texture**RETZLA**$11.44**3.5★**▲ 140%**](https://www.amazon.com/dp/B0FXWZ73W7) [**Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm**Viktairy**$10.88**4.7★**▲ 108%**](https://www.amazon.com/dp/B0FW4Z5W5X)
**~~View all trending →~~**
## **What buyers say about bakuchiol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Good for sensitive skin”*
**Soft Feel**10%
*“Leaves skin soft”*
**Moist/Dry**9%
*“The hydration is awesome”*
**Quality-Overall**9%
*“this seems to be a good quality serum”*
**Suitability Dry Skin**6%
*“Works great for dry and sensitive skin”*
**Allergies**5%
*“with less irritation”*
**Absorbency**5%
*“Absorbs well”*
**Value For Money**4%
*“Money well spent”*
**Symptom Reduction**3%
*“get amazing results”*
**Smell**3%
*“The scent is light”*
### **What buyers complain about **
**Smell**12%
*“Smells weird”*
**Value For Money**6%
*“Little pricey,”*
**Allergies**5%
*“Allergic reaction”*
**Size-Overall**5%
*“the container is sooo small”*
**Oily/Greasy**5%
*“Too greasy”*
**Skin Health**4%
*“Burned my skin”*
**Functionality-Overall**3%
*“I dont see difference in my skin”*
**Moist/Dry**2%
*“did not work well with my moisturizers”*
**Suitability Dry Skin**2%
*“I usually have dull dry older looking skin”*
**Symptom Reduction**2%
*“While she hasnt seen noticeable improvements”*
### **Top return reasons **
**Functionality-Overall**13%
**Smell**11%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Oily/Greasy**5%
**Ingredients-Overall**5%
**Skin Health**4%
**Leak-Proof**4%
**Texture/Consistency-Overall**4%
**Product Condition**4%
## **Common questions**
- **Is bakuchiol profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 17 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Launch it (63/100).
- **How competitive is the bakuchiol niche?**
- 16 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in bakuchiol?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.1%.
- **When does demand for bakuchiol peak?**
- Demand peaks in Aug–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bakuchiol niche?**
- Listings span $9.77–$64.66; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.
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