---
title: "Bakuchiol Seed Oil — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bakuchiol-seed-oil"
last_updated: "2026-08-09T14:29:51.213Z"
locale: en
meta:
description: "Niche score 47/100 · $70K/yr market · 72K searches/yr · $34.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $70K/yr market · 72K searches/yr · $34.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bakuchiol Seed Oil — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **bakuchiol seed oil**
**Skip it**
Soft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 10Conversion 36Competition 80Returns 96Price range 70Avg price 95Brand share 17Review moat 39Quality gap 55
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.00**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****$9.26–$131.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,606.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$70K**
$70K/yr · 72K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bakuchiol seed oil is a $70K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakuchiol seed oil market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,894**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 81%
**Open market**
**6%**
- Whish78% - CELDYQUE6% - MB Herbals5% - Viktairy3% - JL HERBAL2% - Kate Blanc Cosmetics1% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -30.3% search growth over the last 90 days.
2K2KSpike '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bakuchiol-seed-oil/trend)
## **Top bakuchiol seed oil search terms**
- **whish**23K/yr+7.2%1.8% conv. - **whish body butter**9K/yr-47.8%3.2% conv. - **bakuchiol seed oil**11K/yr-65.3%5.4% conv. - **whish super cream bakuchiol**5K/yr-31.3%1.5% conv. - **whish beauty**4K/yr-12.9%1.0% conv. - **bakuchiol seed oil organic**4K/yr-48.6%3.7% conv. - **whish body lotion**3K/yr+1.6%2.8% conv. - **whish products**10K/yr-69.0%0.3% conv. - **whish super cream**4K/yr-15.1%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bakuchiol-seed-oil/search-terms)
## **Top bakuchiol seed oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whish Super Cream with Bakuchiol 4 oz**Whish**$97.43**4.6★46 rev](https://www.amazon.com/dp/B0C8GF7C97) [2**Whish Body Butter with Antioxidant-Rich Shea Butter Aloe Vera & Raspberry**Whish**$22.01**4.5★593 rev](https://www.amazon.com/dp/B0C8HD36YS) [3**Whish Body Butter with Antioxidant-Rich Shea Butter Aloe Vera & Raspberry**Whish**$21.95**4.5★593 rev](https://www.amazon.com/dp/B004BWBALQ) [4**Whish Coconut Milk + Verbena Exfoliating Foot Mask - Smoothes & Softens Intense Hydration**Whish**$35.90**4.5★232 rev](https://www.amazon.com/dp/B07W6XCZN7) [5**Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz**CELDYQUE**$14.64**4.6★930 rev](https://www.amazon.com/dp/B0DC6H8MSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm**Viktairy**$10.88**73 rev6mo ago](https://www.amazon.com/dp/B0FW4Z5W5X) [**MB Herbals Bakuchi Oil 100ml 100% Pure Psoralea corylifolia Oil For External Use Only**MB Herbals**$19.70**197 rev1y ago](https://www.amazon.com/dp/B0DQXLPC41) [**Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz**CELDYQUE**$14.64**930 rev1y ago](https://www.amazon.com/dp/B0DC6H8MSW) [**Whish Neck Firming Cream with Bakuchiol - 3D Reshaping Effect for Neck Jawline & Chin - 3.4oz**Whish**$43.07**51 rev2y ago](https://www.amazon.com/dp/B0D3MCQMSL) [**Whish Dry Oil Body Mist with Bakuchiol 4oz**Whish**$53.20**31 rev2y ago](https://www.amazon.com/dp/B0D3MD8C7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whish Dry Oil Body Mist with Bakuchiol 4oz**Whish**$53.20**4.3★**▲ 352%**](https://www.amazon.com/dp/B0D3MD8C7J) [**Viktairy Bakuchiol Serum Concentrate High-Potency Mix-In Bakuchiol Oil Serum Gentle Retinol Alternative for Wrinkle Reduction Hydrating & Firming Anti-Aging Skincare Vegan Non-GMO 30ml 10 000ppm**Viktairy**$10.88**4.7★**▲ 207%**](https://www.amazon.com/dp/B0FW4Z5W5X) [**Whish Beauty Self Tanner - Sunless Tanning Lotion for Face & Body - Moisturizes with Shea Butter Mango Butter & Aloe - For All Skin Tones - Paraben & Sulfate Free (Sun Kissed Agave)**Whish**$33.84**4.2★**▲ 175%**](https://www.amazon.com/dp/B0CYN6LTJF) [**Whish Beauty Self Tanner | Gradual Sunless Tanning Lotion for Face & Body | Streak-Free Natural Glow Moisturizes with Shea & Mango Butter | For All Skin Tones (Coconut Milk & Verbena)**Whish**$33.84**4.2★**▲ 126%**](https://www.amazon.com/dp/B00KVHQKQU) [**Whish Coconut Milk + Verbena Exfoliating Foot Mask - Smoothes & Softens Intense Hydration**Whish**$35.90**4.5★**▲ 115%**](https://www.amazon.com/dp/B07W6XCZN7)
**~~View all trending →~~**
## **What buyers say about bakuchiol seed oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Moist/Dry**11%
*“Good moisturizer”*
**Suitability Combination Skin**11%
*“Good for sensitive skin”*
**Soft Feel**9%
*“Leaves skin soft”*
**Smell**6%
*“Love the smell”*
**Suitability Oily Skin**5%
*“my skin does not feel oily”*
**Absorbency**4%
*“Absorbs well”*
**Value For Money**4%
*“Good price”*
**Oily/Greasy**4%
*“This is an excellent product, it works and, what was very important to me, it doesn't leave any greasy feelings”*
**Suitability Dry Skin**4%
*“Lovely, effective for dry skin”*
### **What buyers complain about **
**Smell**30%
*“Awful Smell”*
**Allergies**4%
*“caused a rash”*
**Oily/Greasy**4%
*“It does go on a little oily”*
**Size-Overall**3%
*“Small but”*
**Color**2%
*“got no color from it”*
**Quality-Overall**2%
*“NOT GOOD QUALITY”*
**Ingredients-Overall**2%
*“The main ingredient has changed to a cheaper inferior product”*
**Durability**2%
*“Lasted only 2 weeks”*
**Thickness**2%
*“Too Thick”*
**Value For Money**2%
*“Its a little expensive”*
### **Top return reasons **
**Smell**27%
**Oily/Greasy**13%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Size-Overall**5%
**Moist/Dry**3%
**Value For Money**3%
**Ingredients-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is bakuchiol seed oil profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bakuchiol seed oil niche?**
- 13 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in bakuchiol seed oil?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.7%.
- **When does demand for bakuchiol seed oil peak?**
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bakuchiol seed oil niche?**
- Listings span $9.26–$131.26; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.
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