---
title: "Bakuchiol Retinol Serum — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bakuchiol-retinol-serum"
last_updated: "2026-08-09T15:32:11.634Z"
locale: en
meta:
description: "Niche score 43/100 · $14K/yr market · 45K searches/yr · $22.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $14K/yr market · 45K searches/yr · $22.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bakuchiol Retinol Serum — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **bakuchiol retinol serum**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 32Conversion 17Competition 27Returns 95Price range 85Avg price 93Brand share 54Review moat 49Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.93–$64.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,638.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$14K**
$14K/yr · 45K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bakuchiol retinol serum is a $14K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakuchiol retinol serum market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$22K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**22%**
- Venature45% - EQQUALBERRY8% - CELDYQUE8% - ALPAIS6% - LAUER COSMETIC6% - Naturium5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +5.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bakuchiol-retinol-serum/trend)
## **Top bakuchiol retinol serum search terms**
- **bakuchiol retinol serum**21K/yr+2.7%0.6% conv. - **bakuchiol retinol**11K/yr+14.5%1.0% conv. - **bakuchiol retinol alternative serum**9K/yr+8.3%0.1% conv. - **bakuchiol retinol rejuvenation serum**1K/yr+12.8%6.2% conv. - **venature bakuchiol retinol serum korean**791/yr+28.8%4.3% conv. - **venature**1K/yr-39.4%4.9% conv. - **bakuchiol retinol serum korean**477/yr-44.4%1.6% conv. - **venature bakuchiol retinol rejuvenation serum**539/yr-68.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bakuchiol-retinol-serum/search-terms)
## **Top bakuchiol retinol serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$4K45%$6K60%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Venature Bakuchiol Retinol Rejuvenation Serum 2025 Best Retinol Serum for Wrinkles Bakuchiol Face Korean**Venature**$12.10**4.1★353 rev](https://www.amazon.com/dp/B0D9P41WCZ) [2**EQQUALBERRY Bakuchiol Plumping Face Serum - Retinol Natural Alternative for Sensitive Skin with Niacinamide & Hyaluronic Acid Pore & Wrinkle Korean Skin Care (1.01oz / 30ml)**EQQUALBERRY**$18.61**4.4★3,204 rev](https://www.amazon.com/dp/B0D8W2W8C2) [3**Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz**CELDYQUE**$14.64**4.6★930 rev](https://www.amazon.com/dp/B0DC6H8MSW) [4**Bakuchiol Retinol Rejuvenation Serum Anti-wrinkle & Glow-skin 2PCS**ALPAIS**$10.83**4.6★3 rev](https://www.amazon.com/dp/B0DQJ82MXJ) [5**Bakuchiol Retinol Serum for Face with Vitamin C Hyaluronic Acid & Niacinamide Anti-Aging Plant-Based Serum Reduces Wrinkles Firms & Smooths Skin Vegan Fragrance-Free1 fl oz**LAUER COSMETIC**$14.85**4.4★88 rev](https://www.amazon.com/dp/B0FGF9PS72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bakuchiol Retinol Serum for Face with Vitamin C Hyaluronic Acid & Niacinamide Anti-Aging Plant-Based Serum Reduces Wrinkles Firms & Smooths Skin Vegan Fragrance-Free1 fl oz**LAUER COSMETIC**$14.85**88 rev7mo ago](https://www.amazon.com/dp/B0FGF9PS72) [**HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz**HERBIVORE**$64.66**38 rev9mo ago](https://www.amazon.com/dp/B0FT475X99) [**Venature Glutathione 50x Tone Up Body Lotion Glutathione Body Lotion Glutathione Lotion Glutathione cream**Venature**$20.19**28 rev11mo ago](https://www.amazon.com/dp/B0FLJQY27F) [**Bakuchiol Retinol Rejuvenation Serum Anti-wrinkle & Glow-skin 2PCS**ALPAIS**$10.83**3 rev1y ago](https://www.amazon.com/dp/B0DQJ82MXJ) [**Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz**CELDYQUE**$14.64**930 rev1y ago](https://www.amazon.com/dp/B0DC6H8MSW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz**HERBIVORE**$64.66**4.7★**▲ 413%**](https://www.amazon.com/dp/B0FT475X99) [**Bakuchiol Retinol Rejuvenation Serum Anti-wrinkle & Glow-skin 2PCS**ALPAIS**$10.83**4.6★**▲ 389%**](https://www.amazon.com/dp/B0DQJ82MXJ) [**Bakuchiol Retinol Serum for Face with Vitamin C Hyaluronic Acid & Niacinamide Anti-Aging Plant-Based Serum Reduces Wrinkles Firms & Smooths Skin Vegan Fragrance-Free1 fl oz**LAUER COSMETIC**$14.85**4.4★**▲ 159%**](https://www.amazon.com/dp/B0FGF9PS72) [**Good Molecules Gentle Retinol Cream - Retinol Night Cream to Minimize Appearance of Fine Lines & Wrinkles Skin Tightening Recipe with Bakuchiol Anti-Aging Skin Care For Face**Good Molecules**$7.93**4.6★**▲ 99%**](https://www.amazon.com/dp/B09BST7MMP) [**Paulas Choice CLINICAL 0.3% Retinol + 2% Bakuchiol Face Serum Treatment Anti-Aging Serum for Face with Ceramides Hylauronic Acid Vitamin C & E Deep Wrinkles & Fine Lines Fragrance-Free 1 oz**Paula's Choice**$59.41**4.4★**▲ 96%**](https://www.amazon.com/dp/B084GGYHDF)
**~~View all trending →~~**
## **What buyers say about bakuchiol retinol serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**16%
*“Improves skin texture”*
**Soft Feel**12%
*“It goes on smoothly”*
**Value For Money**11%
*“Great Value”*
**Quality-Overall**9%
*“Quality at a fair price”*
**Moist/Dry**6%
*“The hydration is awesome”*
**Allergies**6%
*“No irritation so far”*
**Absorbency**5%
*“Absorbs well”*
**Suitability Dry Skin**4%
*“Works well for dry skin”*
**Smell**3%
*“Its also fragrance free”*
**Symptom Reduction**3%
*“It lightens dark spots”*
### **What buyers complain about **
**Allergies**10%
*“Rash”*
**Smell**9%
*“Strange smell”*
**Functionality-Overall**8%
*“No effects”*
**Skin Health**6%
*“Causes redness and burning skin”*
**Value For Money**5%
*“The price is a little high”*
**Symptom Reduction**5%
*“While she hasnt seen noticeable improvements”*
**Moist/Dry**5%
*“kinda makes your face dry”*
**Wrinkles**4%
*“So I cant honestly say yet whether it noticeably changes skin texture or reduces wrinkles over time”*
**Suitability Dry Skin**3%
*“I have very dry skin”*
**Size-Overall**2%
*“the dropper is short”*
### **Top return reasons **
**Functionality-Overall**15%
**Smell**11%
**Advertised Vs Actual Product**10%
**Ingredients-Overall**6%
**Value For Money**5%
**Skin Health**5%
**Product Condition**5%
**Texture/Consistency-Overall**5%
**Moist/Dry**4%
**Leak-Proof**4%
## **Common questions**
- **Is bakuchiol retinol serum profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bakuchiol retinol serum niche?**
- 12 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in bakuchiol retinol serum?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.
- **When does demand for bakuchiol retinol serum peak?**
- Demand peaks in Jan–Aug–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the bakuchiol retinol serum niche?**
- Listings span $7.93–$64.66; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.
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