---
title: "Bakuchiol Cream — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bakuchiol-cream"
last_updated: "2026-08-09T09:10:06.099Z"
locale: en
meta:
description: "Niche score 46/100 · $221K/yr market · 168K searches/yr · $15.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $221K/yr market · 168K searches/yr · $15.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bakuchiol Cream — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **bakuchiol cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 30Conversion 80Competition 12Returns 93Price range 69Avg price 77Brand share 0Review moat 33Quality gap 70
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.80–$22.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$221K**
$221K/yr · 168K searches
**Review moat**
**Okay****3,197.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bakuchiol cream is a $221K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakuchiol cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$239K–$318K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#520**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**583**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees61% - BYOMA32% - TOSOWOONG4% - EQQUALBERRY4%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +4.3% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bakuchiol-cream/trend)
## **Top bakuchiol cream search terms**
- **burts bees moisturizer**39K/yr+19.3%7.8% conv. - **burts bees face moisturizer**23K/yr+7.4%5.7% conv. - **burts bees face lotion**22K/yr-5.8%14.6% conv. - **bakuchiol cream**18K/yr+5.9%0.9% conv. - **bakuchiol moisturizer**11K/yr-4.9%1.4% conv. - **byoma moisturizing rich cream**10K/yr+18.1%14.4% conv. - **burts bees moisturizer for face**5K/yr+132.5%7.8% conv. - **burts bees face cream**10K/yr-18.2%12.8% conv. - **burts bees cream**7K/yr-14.5%4.2% conv. - **byoma rich cream moisturizer**4K/yr+85.4%15.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bakuchiol-cream/search-terms)
## **Top bakuchiol cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$88K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz**BYOMA**$14.53**4.5★2,418 rev](https://www.amazon.com/dp/B0BZX2RLNX) [2**Burts Bees Calming Day Face Lotion With Aloe and Rice Milk Soothing Face Lotion for Sensitive Skin 98.9 Percent Natural Origin Skin Care 1.8 oz. Bottle**Burt's Bees**$11.80**4.5★11,665 rev](https://www.amazon.com/dp/B004VMGTY4) [3**Burts Bees Renewal Firming Face Cream Anti-Aging Retinol Alternative Moisturizing Natural Origin Skin Care 1.8 Ounce**Burt's Bees**$12.94**4.4★10,500 rev](https://www.amazon.com/dp/B00QSHEN0M) [4**Burts Bees Calming Night Cream With Aloe and Rice Milk Face Moisturizer For Sensitive Skin Infuses Skin With Moisture While You Sleep 98.8 Percent Natural Origin 1.8 oz. Tub**Burt's Bees**$13.27**4.4★4,883 rev](https://www.amazon.com/dp/B004VMGU8E) [5**Burts Bees SPF 30 Calming Day Face Lotion With Aloe and Rice Milk for Sensitive Skin Sunscreen Face Lotion Soothes Redness and Irritation 99.4 Percent Natural Origin Skin Care 1.8 oz. Tube**Burt's Bees**$13.12**4.1★231 rev](https://www.amazon.com/dp/B09BGGM51D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOSOWOONG Bakuchiol Capsule Cream High Purity Bakuchiol 5 000ppm Retinol Alternative Wrinkle Care Firming Anti Aging Moisturizer 12 Peptides 3 Ceramides Korean Skincare 50ml / 1.69 fl. oz.**TOSOWOONG**$20.33**179 rev9mo ago](https://www.amazon.com/dp/B0FWK3RGLW) [**Bakuchiol Plumping Capsule Cream Retinol Alternative Moisturizer for Firming and Pore Care with 99% Pure Bakuchiol 5 Types of Collagen & Ceramide Complex 1.69 fl.oz / 50ml**EQQUALBERRY**$22.11**378 rev1y ago](https://www.amazon.com/dp/B0F4QXKJCW) [**BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz**BYOMA**$14.53**2,418 rev3y ago](https://www.amazon.com/dp/B0BZX2RLNX) [**Burts Bees Clear and Balanced Skin Balancing Gel Cream With Squalane and Prebiotic Gel Moisturizer for Breakout-Prone Skin 1.8 oz. Bottle**Burt's Bees**$12.06**220 rev3y ago](https://www.amazon.com/dp/B0BXQW57KX) [**Burts Bees Sensitive Moisturizing Cream With Aloe Vera and Rice Milk Face Moisturizer for Sensitive Skin 98.8 Percent Natural Origin Skin Care 3 oz. Package**Burt's Bees**$20.26**415 rev4y ago](https://www.amazon.com/dp/B0B69JZ94L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOSOWOONG Bakuchiol Capsule Cream High Purity Bakuchiol 5 000ppm Retinol Alternative Wrinkle Care Firming Anti Aging Moisturizer 12 Peptides 3 Ceramides Korean Skincare 50ml / 1.69 fl. oz.**TOSOWOONG**$20.33**4.4★**▲ 168%**](https://www.amazon.com/dp/B0FWK3RGLW) [**Burts Bees SPF 30 Calming Day Face Lotion With Aloe and Rice Milk for Sensitive Skin Sunscreen Face Lotion Soothes Redness and Irritation 99.4 Percent Natural Origin Skin Care 1.8 oz. Tube**Burt's Bees**$13.12**4.1★**▲ 51%**](https://www.amazon.com/dp/B09BGGM51D) [**BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle Alcohol Free Face Moisturizer - 1.69 fl.oz**BYOMA**$14.53**4.5★**▲ 20%**](https://www.amazon.com/dp/B0BZX2RLNX) [**Burts Bees Calming Day Face Lotion With Aloe and Rice Milk Soothing Face Lotion for Sensitive Skin 98.9 Percent Natural Origin Skin Care 1.8 oz. Bottle**Burt's Bees**$11.80**4.5★**— 7%**](https://www.amazon.com/dp/B004VMGTY4) [**Burts Bees Renewal Firming Face Cream Anti-Aging Retinol Alternative Moisturizing Natural Origin Skin Care 1.8 Ounce**Burt's Bees**$12.94**4.4★**▼ 12%**](https://www.amazon.com/dp/B00QSHEN0M)
**~~View all trending →~~**
## **What buyers say about bakuchiol cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Amazing moisturizer”*
**Quality-Overall**11%
*“Excellent product”*
**Soft Feel**11%
*“make face soft”*
**Suitability Combination Skin**8%
*“feel it's good for my skin”*
**Smell**5%
*“Great scent”*
**Value For Money**5%
*“Good price”*
**Suitability Dry Skin**4%
*“This stuff instantly cured my dry skin in 3 minutes”*
**Absorbency**4%
*“absorbs beautifully”*
**Allergies**4%
*“No irritations”*
**Weight Light**3%
*“Lightweight”*
### **What buyers complain about **
**Smell**15%
*“No scent”*
**Product Condition**8%
*“appeared used”*
**Moist/Dry**7%
*“Not as moisturizing as I would expect”*
**Allergies**6%
*“Allergic reaction”*
**Quality-Overall**5%
*“Not a quality product”*
**Thickness**5%
*“Just would like it to be a tad thinner”*
**Value For Money**4%
*“Not that good for the price”*
**Suitability Dry Skin**2%
*“Doesnt keep my dry skin moisturized longer than an hour”*
**Skin Health**2%
*“I dont feel that it sinks into my skin that well”*
**Functionality-Overall**2%
*“It didnt work for me”*
### **Top return reasons **
**Product Condition**16%
**Smell**11%
**Moist/Dry**8%
**Texture/Consistency-Overall**6%
**Motor Power**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Leak-Proof**5%
**Defective Material/Parts**4%
**Skin Health**4%
## **Common questions**
- **Is bakuchiol cream profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bakuchiol cream niche?**
- 4 brands and 583 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bakuchiol cream?**
- Top complaints mined from reviews: Smell, Product Condition, Moist/Dry. The return rate is 1.1%.
- **What does it cost to enter the bakuchiol cream niche?**
- Listings span $11.80–$22.11; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 3,198 reviews — the moat a new listing must climb.
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