---
title: "Bain De Soleil — $530K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bain-de-soleil"
last_updated: "2026-08-09T11:51:34.351Z"
locale: en
meta:
description: "Niche score 60/100 · $530K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $530K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bain De Soleil — $530K/yr Amazon US Niche (2026) - Flapen"
---
# **bain de soleil**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 95Conversion 71Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 69Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+112.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$35.94**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.65–$59.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****734.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$530K**
$530K/yr · 225K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, bain de soleil is a $530K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bain de soleil market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$449K–$539K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- VACATION73% - Tanning Club28%
## **Demand**
Weekly Amazon search volume, last 27 weeks — +112.7% search growth over the last 90 days.
12K8KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bain-de-soleil/trend)
## **Top bain de soleil search terms**
- **orange gelee sunscreen**31K/yr+117.2%7.2% conv. - **bain de soleil**43K/yr+81.6%2.6% conv. - **bain de soleil orange gelee**18K/yr+392.7%5.2% conv. - **ban de soleil orange gelee**25K/yr+102.9%5.4% conv. - **orange gelee tanning bain de soleil**18K/yr+59.6%6.4% conv. - **ban de soleil**13K/yr+245.3%3.1% conv. - **vacation orange gelee**11K/yr+148.3%8.0% conv. - **orange gelee**12K/yr+73.0%5.5% conv. - **bain de soleil orange gelee spf 4**13K/yr+40.5%2.9% conv. - **vacation orange gelee spf 30**9K/yr+34.6%9.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bain-de-soleil/search-terms)
## **Top bain de soleil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$106K40%$212K60%$318K80%$424K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size**VACATION**$23.65**4.4★1,068 rev](https://www.amazon.com/dp/B0DNT135PJ) [2**Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml**Tanning Club**$34.62**4.5★515 rev](https://www.amazon.com/dp/B0DBL9BN9K) [3**Vacation Orange Gele SPF 30 Sunscreen Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Tanning Oil Spray Transparent Water-Resistant**VACATION**$25.70**4.1★288 rev](https://www.amazon.com/dp/B0DS6LDQLW) [4**Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size**VACATION**$59.77**4.4★1,068 rev](https://www.amazon.com/dp/B0GPRHYC8P)
### **Newest**
by launch date
[**Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size**VACATION**$59.77**1,068 rev4mo ago](https://www.amazon.com/dp/B0GPRHYC8P) [**Vacation Orange Gele SPF 30 Sunscreen Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Tanning Oil Spray Transparent Water-Resistant**VACATION**$25.70**288 rev1y ago](https://www.amazon.com/dp/B0DS6LDQLW) [**Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size**VACATION**$23.65**1,068 rev1y ago](https://www.amazon.com/dp/B0DNT135PJ) [**Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml**Tanning Club**$34.62**515 rev1y ago](https://www.amazon.com/dp/B0DBL9BN9K)
### **Trending**
90-day click momentum
[**Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size**VACATION**$23.65**4.4★**— 7%**](https://www.amazon.com/dp/B0DNT135PJ) [**Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml**Tanning Club**$34.62**4.5★**— 6%**](https://www.amazon.com/dp/B0DBL9BN9K) [**Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size**VACATION**$59.77**4.4★**▼ 12%**](https://www.amazon.com/dp/B0GPRHYC8P) [**Vacation Orange Gele SPF 30 Sunscreen Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Tanning Oil Spray Transparent Water-Resistant**VACATION**$25.70**4.1★**▼ 16%**](https://www.amazon.com/dp/B0DS6LDQLW)
## **What buyers say about bain de soleil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Smells amazing”*
**Quality-Overall**8%
*“This ones even nicer than the one on my toothpaste”*
**Suitability Combination Skin**8%
*“feels so good on my skin”*
**Brightness/Shine/Glow**6%
*“gives your skin a glow”*
**Moist/Dry**6%
*“hydrating on the skin”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**3%
*“Good color”*
**Soft Feel**3%
*“the smoothness it glided in my skin”*
**Ease Of Use**3%
*“Easy of use”*
**Value For Money**2%
*“Great price”*
### **What buyers complain about **
**Smell**30%
*“It doesnt smell as good as I was hoping it would smell”*
**Value For Money**8%
*“Not worth the cost”*
**Oily/Greasy**8%
*“It is oily”*
**Color**6%
*“not as brown as Im use too by this time in the year”*
**Advertised Vs Actual Product**3%
*“Dont believe the hype”*
**Texture/Consistency-Overall**3%
*“The texture feels like diluted petroleum/Vaseline on your skin”*
**Durability**2%
*“just ran out”*
**Size-Overall**2%
*“The bottles aren't that large or small”*
**Adhesion/Stickiness**2%
*“I would say there is some stickiness to it”*
**Stain Resistance**2%
*“Super oily stained my swim suit I feel like it didnt do a great job very disappointing”*
### **Top return reasons **
**Smell**46%
**Advertised Vs Actual Product**15%
**Value For Money**6%
**Oily/Greasy**5%
**Size-Overall**4%
**Leak-Proof**3%
**Texture/Consistency-Overall**2%
**Ingredients-Overall**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is bain de soleil profitable to sell on Amazon United States?**
- The niche generates $530K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +112.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bain de soleil niche?**
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bain de soleil?**
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.
- **What does it cost to enter the bain de soleil niche?**
- Listings span $23.65–$59.77; the average listing price is $35.94 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.
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