---
title: "Babyliss Brush — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/babyliss-brush"
last_updated: "2026-08-09T07:14:31.457Z"
locale: en
meta:
description: "Niche score 27/100 · $71K/yr market · 82K searches/yr · $67.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $71K/yr market · 82K searches/yr · $67.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Babyliss Brush — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **babyliss brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 14Conversion 16Competition 19Returns 11Price range 48Avg price 87Brand share 0Review moat 37Quality gap 83
**Avg price**
**Great****$67.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$16.62–$188.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,826.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$71K**
$71K/yr · 82K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****9.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, babyliss brush is a $71K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **babyliss brush market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#692**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- BaBylissPRO78% - Conair19% - REVLON2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/babyliss-brush/trend)
## **Top babyliss brush search terms**
- **babyliss brush**13K/yr-3.7%1.6% conv. - **cepillo babyliss**9K/yr+11.8%0.4% conv. - **babyliss blow dryer brush**9K/yr-15.1%1.0% conv. - **babyliss hair dryer brush**7K/yr-4.7%1.1% conv. - **cepillo secador babyliss**6K/yr+7.7%0.2% conv. - **babyliss hair brush**6K/yr-9.3%1.4% conv. - **babyliss pro brush**5K/yr-13.6%1.4% conv. - **babyliss hot air brush**5K/yr-5.6%2.3% conv. - **babyliss dryer brush**3K/yr+3.9%1.5% conv. - **cepillo secador de cabello babyliss pro**10K/yr-73.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/babyliss-brush/search-terms)
## **Top babyliss brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BabylissPRO Nano Titanium Professional 2.5 Hot Air Dryer Brush For Styling And Drying**BaBylissPRO**$92.08**4.2★461 rev](https://www.amazon.com/dp/B09N4CBRM4) [2**BaBylissPRO Nano Titanium 2 Inch Compact Hot Air Brush Hair Styling Tools & Appliances BNTMHBUC Blue**BaBylissPRO**$67.12**4.0★380 rev](https://www.amazon.com/dp/B0C1HMBN64) [3**BaBylissPRO 1 1/4 Soft Bristle Hot Air Brush for Hair Styling**BaBylissPRO**$61.13**3.7★110 rev](https://www.amazon.com/dp/B0F4M8RVF6) [4**BaBylissPRO Multi-Styler Hair Dryer Brush**BaBylissPRO**$188.65**4.1★45 rev](https://www.amazon.com/dp/B0GSP69R85) [5**BaBylissPRO Nano Titanium Vented Blow-Dry Paddle Brush Lightweight Blow-Dryer Styling Brush for Smooth Frizz-Free Hair Ideal for All Hair Types**Conair**$21.26**5.0★5 rev](https://www.amazon.com/dp/B0GQDHDJY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BaBylissPRO Multi-Styler Hair Dryer Brush**BaBylissPRO**$188.65**45 rev3mo ago](https://www.amazon.com/dp/B0GSP69R85) [**BaBylissPRO Nano Titanium Vented Blow-Dry Paddle Brush Lightweight Blow-Dryer Styling Brush for Smooth Frizz-Free Hair Ideal for All Hair Types**Conair**$21.26**5 rev4mo ago](https://www.amazon.com/dp/B0GQDHDJY3) [**BaBylissPRO Nano Titanium 2 Extra-Long Thermal Round Hair Brush Professional Blowout Brush for Smooth Results Frizz Control for All Hair Types**Conair**$23.31**35 rev4mo ago](https://www.amazon.com/dp/B0GQCHHZF9) [**BaBylissPRO Nano Titanium 1.3 Boar Bristle Round Hair Brush Professional Styling Brush for Shine & Smoothness Thick and Textured Hair for Silky Frizz-Free Shine**Conair**$22.52**12 rev4mo ago](https://www.amazon.com/dp/B0GQD3VJDB) [**BaBylissPRO Nano Titanium Mixed Boar Bristle Hair Brush Professional Styling Brush for Shine Smoothness & Healthy-Looking Hair Ideal for All Hair Types & Everyday Use**Conair**$16.62**12 rev4mo ago](https://www.amazon.com/dp/B0GQCN9NWS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BaBylissPRO Multi-Styler Hair Dryer Brush**BaBylissPRO**$188.65**4.1★**▲ 356%**](https://www.amazon.com/dp/B0GSP69R85) [**BaBylissPRO Nano Titanium 2 Extra-Long Thermal Round Hair Brush Professional Blowout Brush for Smooth Results Frizz Control for All Hair Types**Conair**$23.31**4.1★**▲ 318%**](https://www.amazon.com/dp/B0GQCHHZF9) [**BaBylissPRO Nano Titanium Curved Boar & Nylon Paddle Brush Fast Blow-Dry Styling Brush for Smooth Shiny Hair Ideal for All Hair Types**Conair**$24.07**3.9★**▲ 292%**](https://www.amazon.com/dp/B0GQDPSKNY) [**BaBylissPRO Nano Titanium Mixed Boar Bristle Hair Brush Professional Styling Brush for Shine Smoothness & Healthy-Looking Hair Ideal for All Hair Types & Everyday Use**Conair**$16.62**4.3★**▲ 227%**](https://www.amazon.com/dp/B0GQCN9NWS) [**BaBylissPRO Nano Titanium Vented Blow-Dry Paddle Brush Lightweight Blow-Dryer Styling Brush for Smooth Frizz-Free Hair Ideal for All Hair Types**Conair**$21.26**5.0★**▲ 193%**](https://www.amazon.com/dp/B0GQDHDJY3)
**~~View all trending →~~**
## **What buyers say about babyliss brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“This is honestly a stellar hair tool”*
**Ease Of Use**13%
*“Easy to use”*
**Hair Styling**13%
*“still style it easily”*
**Moist/Dry**8%
*“Dries quickly”*
**Value For Money**7%
*“Great value”*
**Suitability Straight Hair**6%
*“This made my thick, coarse hair look smooth and shiny”*
**Weight Light**5%
*“One of the best features is how lightweight the entire system is”*
**Soft Feel**3%
*“It makes my hair smooth”*
**Heating**2%
*“it heats up very well”*
**Suitability Curly Hair**2%
*“It works for thick and curly hair”*
### **What buyers complain about **
**Durability**19%
*“Didn't last”*
**Heating**7%
*“Too hot”*
**Hair Related**5%
*“I didnt think it did anything for my hair”*
**Functionality-Overall**5%
*“its not working properly”*
**Quality-Overall**5%
*“Absolute garbage”*
**Product Condition**5%
*“Used item”*
**Value For Money**4%
*“Not worth the price”*
**Suitability Short Hair**4%
*“is really not meant for short hair”*
**Damage/Burn Hair**3%
*“This product can damage your hair”*
**Suitability Straight Hair**3%
*“It's too big for me it just straightened my hair”*
### **Top return reasons **
**Size-Overall**30%
**Suitability Short Hair**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Product Condition**7%
**Suitability Long Hair**5%
**Heating**5%
**Value For Money**3%
**Damage/Burn Hair**3%
**Weight Heavy**3%
## **Common questions**
- **Is babyliss brush profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (27/100).
- **How competitive is the babyliss brush niche?**
- 3 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in babyliss brush?**
- Top complaints mined from reviews: Durability, Heating, Hair Related. The return rate is 9.0% — above our launch gate.
- **When does demand for babyliss brush peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the babyliss brush niche?**
- Listings span $16.62–$188.65; the average listing price is $67.19 (sweet spot $15–$100). The average incumbent carries 2,827 reviews — the moat a new listing must climb.
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