---
title: "Trend — baby powder perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/baby-powder-perfume/trend"
last_updated: "2026-08-09T19:22:48.575Z"
locale: en
meta:
  description: "Niche score 55/100 · $252K/yr market · 528K searches/yr · $20.40 avg price. Soft demand (-1.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $252K/yr market · 528K searches/yr · $20.40 avg price. Soft demand (-1.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — baby powder perfume - Flapen"
---

# **baby powder perfume**

**Worth a look**

Shows low returns (0.7%), but soft demand (-1.0% this quarter) keeps it on the watch list.

Market size 47Growth 25Conversion 29Competition 52Returns 96Price range 79Avg price 89Brand share 39Review moat 70Quality gap 80

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.40**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$8.10–$42.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****701.76**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$252K**

$252K/yr · 528K searches

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

## Trend