---
title: "Babassu Oil — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/babassu-oil"
last_updated: "2026-08-09T06:23:16.315Z"
locale: en
meta:
description: "Niche score 47/100 · $97K/yr market · 44K searches/yr · $24.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $97K/yr market · 44K searches/yr · $24.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Babassu Oil — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **babassu oil**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 26Conversion 83Competition 20Returns 89Price range 88Avg price 95Brand share 5Review moat 90Quality gap 50
**Avg price**
**Incredible****$24.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****191.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.39–$86.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$97K**
$97K/yr · 44K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, babassu oil is a $97K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **babassu oil market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#2,237**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**7**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- velona63% - Naturevibe Botanicals15% - Dr Adorable13% - Botanical Beauty6% - Zongle Therapeutics2% - H&B Oils Center Co.2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/babassu-oil/trend)
## **Top babassu oil search terms**
- **babassu oil**25K/yr+0.9%6.2% conv. - **babassu oil organic**6K/yr+0.6%8.1% conv. - **babassu oil for hair**4K/yr+4.6%4.8% conv. - **babassu oil for soap making**4K/yr-25.0%8.9% conv. - **babassu**4K/yr+44.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/babassu-oil/search-terms)
## **Top babassu oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**velona Babassu Oil USDA Certified Organic - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results**velona**$10.40**4.6★536 rev](https://www.amazon.com/dp/B07DPP1SDJ) [2**Naturevibe Botanicals Babassu Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$21.32**4.3★74 rev](https://www.amazon.com/dp/B0CXLR4Q3C) [3**velona Babassu Oil USDA Certified Organic - 4 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results**velona**$8.69**4.5★664 rev](https://www.amazon.com/dp/B07DPP8ZHF) [4**Dr Adorable - 32 oz - Babassu Oil - 100% Pure Cold Pressed Natural Organic**Dr Adorable**$29.65**4.5★538 rev](https://www.amazon.com/dp/B0BKTGBTDY) [5**velona Babassu Oil USDA Certified Organic - 32 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results**velona**$28.63**4.8★216 rev](https://www.amazon.com/dp/B07DPPF6TN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Botanical Beauty BABASSU OIL BUTTER Pure Natural VIRGIN UNREFINED RAW Cold-Pressed for Face Skin Body Hair Lip Nails. Rich in Vitamin E Vitamin C (4 Fl Oz)**Botanical Beauty**$15.94**12 rev2y ago](https://www.amazon.com/dp/B0D6S1ZNJR) [**Botanical Beauty BABASSU OIL 100% Pure Natural REFINED Cold-Pressed Carrier Oil 1 Fl oz 30 ml for Face Skin Body Hair Lip Nails. Rich in Vitamin E Vitamin C**Botanical Beauty**$12.91**4 rev2y ago](https://www.amazon.com/dp/B0D6PWSRBZ) [**Naturevibe Botanicals Babassu Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$21.32**74 rev6y ago](https://www.amazon.com/dp/B0CXLR4Q3C) [**velona Babassu Oil USDA Certified Organic - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results**velona**$10.40**536 rev6y ago](https://www.amazon.com/dp/B07DPP1SDJ) [**Zongle USDA Certified Organic Babassu Oil Safe to Ingest Cold Pressed Orbignya Oleifera 4 oz**Zongle Therapeutics**$21.37**113 rev8y ago](https://www.amazon.com/dp/B07DNJ283B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Botanical Beauty BABASSU OIL 100% Pure Natural REFINED Cold-Pressed Carrier Oil 1 Fl oz 30 ml for Face Skin Body Hair Lip Nails. Rich in Vitamin E Vitamin C**Botanical Beauty**$12.91**3.7★**▲ 71%**](https://www.amazon.com/dp/B0D6PWSRBZ) [**Botanical Beauty BABASSU OIL BUTTER Pure Natural VIRGIN UNREFINED RAW Cold-Pressed for Face Skin Body Hair Lip Nails. Rich in Vitamin E Vitamin C (4 Fl Oz)**Botanical Beauty**$15.94**4.3★**▲ 36%**](https://www.amazon.com/dp/B0D6S1ZNJR) [**Zongle USDA Certified Organic Babassu Oil Safe to Ingest Cold Pressed Orbignya Oleifera 4 oz**Zongle Therapeutics**$21.37**4.5★**▲ 26%**](https://www.amazon.com/dp/B07DNJ283B) [**velona Babassu Oil USDA Certified Organic - 1 Gallon / 128 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results**velona**$86.84**4.5★**▲ 17%**](https://www.amazon.com/dp/B07DPNWC5G) [**velona Babassu Oil USDA Certified Organic - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Face Hair Body & Skin Care and Cooking | Use Today - Enjoy Results**velona**$10.40**4.6★**▲ 16%**](https://www.amazon.com/dp/B07DPP1SDJ)
**~~View all trending →~~**
## **What buyers say about babassu oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality”*
**Absorbency**11%
*“Very light weight oil that easily absorbs into my skin”*
**Ease Of Use**11%
*“This works well once you understand how to use it”*
**Suitability Combination Skin**10%
*“this combination is perfect”*
**Smell**9%
*“Melts wonderfully and I love it has no scent so its not competing against my essential oils”*
**Allergies**9%
*“Banassu is a nice oil if you are allergic to coconut oil”*
**Soft Feel**6%
*“Face feels super soft and looks amazing”*
**Moist/Dry**6%
*“Babassu oil great buy- Great skin moisturizer”*
**Suitability Dry Skin**5%
*“Skin feels moist”*
**Suitability Oily Skin**4%
*“nice this oil feels on my skin”*
### **What buyers complain about **
**Allergies**19%
*“Might be allergic to this butter”*
**Hard Feel**14%
*“It gets really hard in the fridge”*
**Value For Money**14%
*“I wasted money on this”*
**Smell**14%
*“just opened it so Im stuck with some smelly liquid I cant use”*
**Leak-Proof**7%
*“Was leaking when it arrived”*
**Size-Overall**7%
*“Small bottle”*
**Advertised Vs Actual Product**5%
*“Nowhere did the description online state it also contained Coconut oil”*
**Natural Ingredients**5%
*“NOT as pure”*
**Color**2%
*“I dont like the white cast a lot of the mineral face sunscreens leave behind”*
**Wrinkles**2%
*“wrinkles look almost invisible on my hands as I rub it in after putting on face”*
### **Top return reasons **
**Leak-Proof**28%
**Size-Overall**19%
**Oily/Greasy**14%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Value For Money**5%
**Functionality-Overall**5%
**Ease Of Use**4%
**Dilute/Watery**3%
**Color Fading/Discoloration**3%
## **Common questions**
- **Is babassu oil profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 13 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the babassu oil niche?**
- 6 brands and 7 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in babassu oil?**
- Top complaints mined from reviews: Allergies, Hard Feel, Value For Money. The return rate is 1.3%.
- **When does demand for babassu oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the babassu oil niche?**
- Listings span $8.39–$86.84; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
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