---
title: "Ayky Long Wear Gel Eyeliner — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ayky-long-wear-gel-eyeliner"
last_updated: "2026-08-09T08:21:13.969Z"
locale: en
meta:
description: "Niche score 41/100 · $9K/yr market · 33K searches/yr · $18.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $9K/yr market · 33K searches/yr · $18.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ayky Long Wear Gel Eyeliner — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **ayky long wear gel eyeliner**
**Skip it**
Soft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 1Conversion 19Competition 52Returns 79Price range 83Avg price 84Brand share 37Review moat 46Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.03–$63.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,897.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 33K searches
**Growth**
**Bad****-48.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ayky long wear gel eyeliner is a $9K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ayky long wear gel eyeliner market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#551**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **87%**
- **Out of stock**
- **20.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**12%**
- MISS ROSE M42% - Nicgou19% - Kaely8% - SPRINGSKY7% - DaiMenBear6% - Boobeen5% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -48.5% search growth over the last 90 days.
2K1KSpike '24Spike '25Black Friday '25Holiday '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ayky-long-wear-gel-eyeliner/trend)
## **Top ayky long wear gel eyeliner search terms**
- **miss rose**8K/yr-30.1%0.3% conv. - **miss rose makeup**4K/yr+35.7%1.3% conv. - **miss rose makeup kit**6K/yr-12.3%1.6% conv. - **ayky eyeliner**7K/yr-77.4%7.3% conv. - **ayky long wear gel eyeliner**9K/yr-84.2%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ayky-long-wear-gel-eyeliner/search-terms)
## **Top ayky long wear gel eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$47310%$94615%$1K20%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicgou Ayky Long Wear Gel Eyeliner - Natural Black Waterproof & Smudge-Proof Matte Gel Eyeliner (04# Black)**Nicgou**$10.11**3.6★305 rev](https://www.amazon.com/dp/B0DCP31M7W) [2**MISS ROSE M 187 Colors Professional Makeup Palette - All-in-One Kit With Eye Shadows Lipsticks Mascara Foundations Blushes Brow Pencils Nail File - Makeup Gift Set for Women and Girls**MISS ROSE M**$33.74**4.7★1,428 rev](https://www.amazon.com/dp/B0C38K5DLQ) [3**MISS ROSE M Gel Eyeliner 2 Pcs Black Eyeliner Pencils delineador de ojos contra el agua Easy to Use Eye Makeup for Women (Black Pack of 2)**MISS ROSE M**$7.90**3.8★3,457 rev](https://www.amazon.com/dp/B09SNYKG9M) [4**16 Colors Contour Palette Make up - Blush Highlighters Bronzer Powder All in one Makeup Palettes Contour Kit - Face Cosmetics Gifts for Women Beauty for Festivals (SET1)**SPRINGSKY**$8.61**4.4★2,551 rev](https://www.amazon.com/dp/B0CLZHFQLQ) [5**MISS ROSE M 58 Color Professional Makeup Kit for Women Full Kit Include Eyeshadow Facial Blusher Eyebrow Powder Face Concealer Powder Eyeliner Pencil and a Mirror(331N)**MISS ROSE M**$28.16**4.6★1,579 rev](https://www.amazon.com/dp/B09LLNR35B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BONNIE CHOICE 2Pcs Black Gel Eyeliner Pencil Halloween Makeup Waterproof Long Wear Natural Eye Lip Face Paint Stick Smudge Proof Matte Liquid Eyeliner Cream Black Smokey Eye Liners Eyeshadow Crayon**BONNIE CHOICE**$7.96**1,536 rev1y ago](https://www.amazon.com/dp/B0F23MN65W) [**Nicgou Ayky Long Wear Gel Eyeliner - Natural Black Waterproof & Smudge-Proof Matte Gel Eyeliner (04# Black)**Nicgou**$10.11**305 rev1y ago](https://www.amazon.com/dp/B0DCP31M7W) [**AYKY Long Wear Gel Eyeliner Tattoo Pencil Liner Waterproof Smudge Proof Gel Eyeliner for Mature Women Professional Make-Up Silver Gray Brown Black Gel Eye Liner Pencils for Older Women (#04)**DaiMenBear**$8.71**44 rev1y ago](https://www.amazon.com/dp/B0DCG1G3CJ) [**AYKY Long Wear Gel Eyeliner Tattoo Pencil Liner Waterproof Smudge Proof Gel Eyeliner for Mature Women Professional Make-Up Silver Gray Brown Black Gel Eye Liner Pencils for Older Women (#02+#04)**DaiMenBear**$9.67**44 rev1y ago](https://www.amazon.com/dp/B0DCG6JWPN) [**Yeuxtty Black Gel Eyeliner Pencil Waterproof Smudge Proof Eye Liner Pen Cat Eye Black Smokey Eye Liners Eyeshadow Sticks Halloween Makeup**Yeuxtty**$7.48**68 rev2y ago](https://www.amazon.com/dp/B0CZTWRTKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MTDXILTAI All in One Makeup Kit for Makeup storage bag 2X14 Colors Eyeshadow Palette Liquid Foundation Eyeliner Pencils Contouring Stick 20Pcs Make up Brushes For Women Girls Teens (Pink)**MTDXILTAI**$27.11**4.6★**▲ 472%**](https://www.amazon.com/dp/B0CBBKRLLC) [**DISAAR BEAUTY 180 Colors Matte Eyeshadow Makeup Powder Blush Brow Powder Eyeliner**DISAAR Beauty**$63.60**3.8★**▲ 300%**](https://www.amazon.com/dp/B01MU5FGTV) [**matte Liquid Concealer Cream Makeup Base Face Liquid Matte Wear Concealer Sun Block Cream(#2) matte**Brrnoo**$13.46**4.2★**▲ 212%**](https://www.amazon.com/dp/B08LH77FL1) [**Yeuxtty Black Gel Eyeliner Pencil Waterproof Smudge Proof Eye Liner Pen Cat Eye Black Smokey Eye Liners Eyeshadow Sticks Halloween Makeup**Yeuxtty**$7.48**4.0★**▲ 190%**](https://www.amazon.com/dp/B0CZTWRTKY) [**MISS ROSE M 58 Color Professional Makeup Kit for Women Full Kit Include Eyeshadow Facial Blusher Eyebrow Powder Face Concealer Powder Eyeliner Pencil and a Mirror(331N)**MISS ROSE M**$28.16**4.6★**▲ 159%**](https://www.amazon.com/dp/B09LLNR35B)
**~~View all trending →~~**
## **What buyers say about ayky long wear gel eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Colors are beautiful”*
**Quality-Overall**14%
*“Excellent product”*
**Soft Feel**8%
*“Love these very creamy”*
**Ease Of Use**7%
*“Goes on easy”*
**Value For Money**6%
*“Worth the money”*
**Gifting Purpose**5%
*“Loved by Everyone—Best Gift Choice”*
**Eyeliner Quality**5%
*“Gel eyeliner lasts a while which I love”*
**Ease Of Application**4%
*“Application easy,”*
**Durability**3%
*“Its very durable”*
**Advertised Vs Actual Product**2%
*“Better than I expected”*
### **What buyers complain about **
**Smudge Resistance**18%
*“It smeared”*
**Color**10%
*“Not as dark as shown”*
**Water Resistance**9%
*“NOT WATERPROOF”*
**Durability**9%
*“Breaks easily”*
**Quality-Overall**9%
*“Not the quality that I was expecting”*
**Advertised Vs Actual Product**6%
*“Not what it says”*
**Eyeliner Quality**5%
*“This has got to be the cheapest eyeliner”*
**Functionality-Overall**5%
*“unfortunately the performance just wasnt there for me”*
**Ease Of Application**3%
*“not easy to apply”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Eyeliner Quality**23%
**Color**18%
**Advertised Vs Actual Product**12%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Water Resistance**5%
**Functionality-Overall**5%
**Size-Overall**3%
**Smudge Resistance**3%
**Durability**2%
## **Common questions**
- **Is ayky long wear gel eyeliner profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 23 tracked products. 90-day search growth is -48.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the ayky long wear gel eyeliner niche?**
- 14 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in ayky long wear gel eyeliner?**
- Top complaints mined from reviews: Smudge Resistance, Color, Water Resistance. The return rate is 1.8%.
- **When does demand for ayky long wear gel eyeliner peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the ayky long wear gel eyeliner niche?**
- Listings span $6.03–$63.60; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.
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