---
title: "Axe Black Vanilla — $518K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/axe-black-vanilla"
last_updated: "2026-08-09T11:02:47.246Z"
locale: en
meta:
description: "Niche score 46/100 · $518K/yr market · 330K searches/yr · $33.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $518K/yr market · 330K searches/yr · $33.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Axe Black Vanilla — $518K/yr Amazon US Niche (2026) - Flapen"
---
# **axe black vanilla**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 25Conversion 56Competition 28Returns 100Price range 88Avg price 95Brand share 0Review moat 41Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.70–$68.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$518K**
$518K/yr · 330K searches
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,412.12**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, axe black vanilla is a $518K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **axe black vanilla market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$503K–$670K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Victoria's Secret83% - Bath & Body Works9% - Kenneth Cole8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -0.9% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/axe-black-vanilla/trend)
## **Top axe black vanilla search terms**
- **bare victoria secret perfume**56K/yr-0.9%4.8% conv. - **victoria secret bare**35K/yr-2.5%4.8% conv. - **bare perfume**29K/yr+5.3%4.9% conv. - **mankind**22K/yr+7.7%0.4% conv. - **victoria secret bare perfume**23K/yr+1.4%5.2% conv. - **sandalwood body spray**16K/yr+11.6%0.8% conv. - **bare victoria secret**14K/yr+4.0%3.8% conv. - **bare perfume victoria secret**20K/yr-3.5%4.6% conv. - **victoria secret perfume bare**15K/yr-9.7%4.4% conv. - **mankind kenneth cole**15K/yr-2.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/axe-black-vanilla/search-terms)
## **Top axe black vanilla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$104K30%$155K40%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret Bare Eau de Parfum Original - 3.4 fl oz**Victoria's Secret**$67.65**4.8★1,349 rev](https://www.amazon.com/dp/B0B3Y8CLP1) [2**Victorias Secret Bare Fragrance Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (8.4 oz)**Victoria's Secret**$21.29**4.5★911 rev](https://www.amazon.com/dp/B0B3Y7S9Z6) [3**Victorias Secret Bare Eau de Parfum Original - 1.7 fl oz**Victoria's Secret**$50.10**4.8★1,349 rev](https://www.amazon.com/dp/B0B3Y82CCJ) [4**Victorias Secret Bare Fragrance Mini Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (2.5 oz)**Victoria's Secret**$12.97**4.4★301 rev](https://www.amazon.com/dp/B0DK3XS9HT) [5**Victorias Secret Bare 3 Piece Luxe Fragrance Gift Set: 1.7 oz. Eau de Parfum Travel Lotion & Shimmer Mist**Victoria's Secret**$55.65**4.7★146 rev](https://www.amazon.com/dp/B0BDTR1733)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack**Bath & Body Works**$24.89**3,264 rev5mo ago](https://www.amazon.com/dp/B0GLR93PQG) [**Bath and Body Works Mens Collection Deodorizing Body Spray - Mahogany Teakwood Graphite and Bourbon 3.7oz each 3-piece Gift Set with a Red Bow for Holidays**Bath & Body Works**$33.48**94 rev11mo ago](https://www.amazon.com/dp/B0FDVYN8S4) [**Victorias Secret Bare Eau de Parfum Sueded Vanilla - 1.7 fl oz**Victoria's Secret**$54.69**317 rev1y ago](https://www.amazon.com/dp/B0FK5RYB9Y) [**Victorias Secret Bare Fragrance Mini Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (2.5 oz)**Victoria's Secret**$12.97**301 rev1y ago](https://www.amazon.com/dp/B0DK3XS9HT) [**Victorias Secret Bare Eau de Parfum Travel Spray Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Mini Perfumes for Women (0.23 oz)**Victoria's Secret**$19.12**216 rev2y ago](https://www.amazon.com/dp/B0D9MJ28RQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack**Bath & Body Works**$24.89**4.6★**▲ 228%**](https://www.amazon.com/dp/B0GLR93PQG) [**Victorias Secret Bare 3 Piece Luxe Fragrance Gift Set: 1.7 oz. Eau de Parfum Travel Lotion & Shimmer Mist**Victoria's Secret**$55.65**4.7★**▲ 90%**](https://www.amazon.com/dp/B0BDTR1733) [**Victorias Secret Bare Fragrance Mini Mist Notes of Australian Sandalwood Mandarin Madagascar & Egyptian Violet Body Spray for Women (2.5 oz)**Victoria's Secret**$12.97**4.4★**▲ 26%**](https://www.amazon.com/dp/B0DK3XS9HT) [**Victorias Secret Bare Mini Fragrance Duo Gift Set Eau de Parfum & Travel Lotion**Victoria's Secret**$24.58**4.7★**▲ 25%**](https://www.amazon.com/dp/B0BGVQXWNL) [**Bath & Body Works Body Spray for Men Mahogany Teakwood Scent Mens Spray with Long-Lasting Personal Fragrance Warm Woodsy & Masculine Scent 3.7 oz - 1 Pack**Bath & Body Works**$13.44**4.6★**▲ 16%**](https://www.amazon.com/dp/B0762K9RPM)
**~~View all trending →~~**
## **What buyers say about axe black vanilla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Unique scent”*
**Value For Money**3%
*“Definitely worth the price”*
**Durability**3%
*“Lasts a good while”*
**Quality-Overall**3%
*“the number of positive reviews”*
**Advertised Vs Actual Product**2%
*“As promised”*
**Soft Feel**2%
*“cozy feel to it”*
**Gifting Purpose**2%
*“Happy with the gift”*
**Size-Overall**2%
*“convenient size”*
**Weight Light**1%
*“So light and wonderful”*
**Ease Of Use**1%
*“which makes it easy to use daily”*
### **What buyers complain about **
**Smell**49%
*“The scent doesnt last long”*
**Durability**9%
*“Doesnt last”*
**Value For Money**6%
*“Waste of money”*
**Size-Overall**6%
*“you might be surprised that this container is smaller”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Strength**2%
*“It is over-the-top strong”*
**Leak-Proof**2%
*“el envase estaba filtrado”*
**Product Condition**1%
*“Definitely a used product”*
**Alcohol Content**1%
*“Smells like alcohol, lingering alcohol., :-(”*
**Defective Material/Parts**1%
*“Defective sprayer”*
### **Top return reasons **
**Smell**57%
**Motor Power**14%
**Leak-Proof**14%
**Moist/Dry**14%
## **Common questions**
- **Is axe black vanilla profitable to sell on Amazon United States?**
- The niche generates $518K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the axe black vanilla niche?**
- 3 brands and 110 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in axe black vanilla?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for axe black vanilla peak?**
- Demand peaks in Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the axe black vanilla niche?**
- Listings span $9.70–$68.86; the average listing price is $33.51 (sweet spot $15–$100). The average incumbent carries 2,412 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)