---
title: "Avyna Shampoo — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avyna-shampoo"
last_updated: "2026-08-09T07:59:22.527Z"
locale: en
meta:
description: "Niche score 28/100 · $19K/yr market · 48K searches/yr · $33.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $19K/yr market · 48K searches/yr · $33.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avyna Shampoo — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **avyna shampoo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 27Conversion 15Competition 0Returns 90Price range 95Avg price 95Brand share 0Review moat 35Quality gap 17
**Avg price**
**Incredible****$33.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.50–$37.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,050**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 48K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, avyna shampoo is a $19K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avyna shampoo market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$33K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,823**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **26.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Avyna61% - Generic33% - Olaplex6%
## **Demand**
Weekly Amazon search volume, last 8 weeks — +2.0% search growth over the last 90 days.
1K750Spike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avyna-shampoo/trend)
## **Top avyna shampoo search terms**
- **avyna shampoo**20K/yr-3.3%0.1% conv. - **avyna purple shampoo**8K/yr+24.8%0.4% conv. - **avina shampoo**6K/yr+13.4%0.1% conv. - **shampoo avyna**6K/yr-5.3%0.1% conv. - **avyna shampoo and conditioner**4K/yr-14.3%0.0% conv. - **shampoo avina**4K/yr-11.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avyna-shampoo/search-terms)
## **Top avyna shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$9K60%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avyna Pozione 10 Leave In Spray Hair Conditioner Treatment**Avyna**$28.50**4.7★122 rev](https://www.amazon.com/dp/B07TJJ8DNB) [2**Purple Shampoo Tones Down Unwanted Yellow Hues On Grey lightened or Streaked Hair**Generic**$37.79**5.0★2 rev](https://www.amazon.com/dp/B0H5TBKTLS) [3**Avyna Hair Restructuring Liquid With Hyaluronic Acid 3.38 oz**Avyna**$36.80**4.7★331 rev](https://www.amazon.com/dp/B08PHHXZGJ) [4**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**$29.63**4.5★11,745 rev](https://www.amazon.com/dp/B09FYK7FKR)
### **Newest**
by launch date
[**Purple Shampoo Tones Down Unwanted Yellow Hues On Grey lightened or Streaked Hair**Generic**$37.79**2 rev3w ago](https://www.amazon.com/dp/B0H5TBKTLS) [**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**$29.63**11,745 rev4y ago](https://www.amazon.com/dp/B09FYK7FKR) [**Avyna Hair Restructuring Liquid With Hyaluronic Acid 3.38 oz**Avyna**$36.80**331 rev4y ago](https://www.amazon.com/dp/B08PHHXZGJ) [**Avyna Pozione 10 Leave In Spray Hair Conditioner Treatment**Avyna**$28.50**122 rev7y ago](https://www.amazon.com/dp/B07TJJ8DNB)
### **Trending**
90-day click momentum
[**Purple Shampoo Tones Down Unwanted Yellow Hues On Grey lightened or Streaked Hair**Generic**$37.79**5.0★**▲ 137%**](https://www.amazon.com/dp/B0H5TBKTLS) [**Avyna Pozione 10 Leave In Spray Hair Conditioner Treatment**Avyna**$28.50**4.7★**— 10%**](https://www.amazon.com/dp/B07TJJ8DNB) [**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**$29.63**4.5★**▼ 42%**](https://www.amazon.com/dp/B09FYK7FKR) [**Avyna Hair Restructuring Liquid With Hyaluronic Acid 3.38 oz**Avyna**$36.80**4.7★**▼ 57%**](https://www.amazon.com/dp/B08PHHXZGJ)
## **What buyers say about avyna shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Color**13%
*“clean color with a completely healthy appearance”*
**Smell**12%
*“It has a mild fragrance”*
**Suitability Colored Hair**8%
*“helps bring back the silver color to my hair”*
**Suitability Straight Hair**7%
*“Adds body to my fine thin hair”*
**Soft Feel**6%
*“feels gentle on my scalp”*
**Hair Styling**5%
*“I like how my hair looks after they apply this hair restructuring liquid”*
**Hair Growth**5%
*“It has helped me a lot to restore my hair”*
**Brightness/Shine/Glow**3%
*“brighter after just a few uses”*
**Value For Money**3%
*“Great value for the money easy to”*
### **What buyers complain about **
**Color**25%
*“thought my hair had a pink tint”*
**Suitability Colored Hair**7%
*“Terrible, turned my hair alight purple”*
**Value For Money**6%
*“But expensive”*
**Functionality-Overall**6%
*“Dont work”*
**Moist/Dry**5%
*“it can be a bit drying if used too often”*
**Suitability Hot Weather**4%
*“Summer hair dont care”*
**Allergies**4%
*“Plus, the forehead and front scalp burn, itch and feel like irritated nerves issues. like Shingles”*
**Ease Of Cleaning**4%
*“The shampoo bottle was open and dirty”*
**Suitability Short Hair**4%
*“Too strong dont use on bleached hair”*
**Suitability Straight Hair**4%
*“Flat Hair”*
### **Top return reasons **
**Functionality-Overall**15%
**Color**13%
**Moist/Dry**11%
**Suitability Colored Hair**10%
**Value For Money**9%
**Damage/Burn Hair**7%
**Advertised Vs Actual Product**6%
**Suitability Short Hair**6%
**Size-Overall**5%
**Hair Related**3%
## **Common questions**
- **Is avyna shampoo profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (28/100).
- **How competitive is the avyna shampoo niche?**
- 3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avyna shampoo?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 1.2%.
- **What does it cost to enter the avyna shampoo niche?**
- Listings span $28.50–$37.79; the average listing price is $33.18 (sweet spot $15–$100). The average incumbent carries 3,050 reviews — the moat a new listing must climb.
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