---
title: "Avon Mascara Wash Off Waterproof — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avon-mascara-wash-off-waterproof"
last_updated: "2026-08-09T11:21:56.421Z"
locale: en
meta:
description: "Niche score 50/100 · $107K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $107K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Avon Mascara Wash Off Waterproof — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **avon mascara wash off waterproof**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 26Growth 48Conversion 96Competition 39Returns 98Price range 66Avg price 32Brand share 0Review moat 25Quality gap 72
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.47–$33.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.80**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$107K**
$107K/yr · 84K searches
**Review moat**
**Bad****4,061.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avon mascara wash off waterproof is a $107K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avon mascara wash off waterproof market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$98K–$123K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **19%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**112**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**0%**
- COVERGIRL94% - AVON4% - MAYBELLINE2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +18.2% search growth over the last 90 days.
3K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avon-mascara-wash-off-waterproof/trend)
## **Top avon mascara wash off waterproof search terms**
- **covergirl mascara waterproof**30K/yr+14.9%11.7% conv. - **covergirl waterproof mascara**17K/yr+48.6%9.9% conv. - **cover girl mascara water proof**7K/yr+15.8%10.3% conv. - **cover girl waterproof mascara**7K/yr+28.6%9.3% conv. - **avon wash off waterproof mascara black**5K/yr+34.2%4.3% conv. - **avon mascara wash off waterproof**5K/yr+7.0%4.4% conv. - **covergirl waterproof mascara black**5K/yr-4.8%15.3% conv. - **cover girl mascara waterproof black**3K/yr+13.9%11.9% conv. - **waterproof mascara covergirl**3K/yr+23.0%11.8% conv. - **mascara waterproof cover girl**3K/yr-48.8%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avon-mascara-wash-off-waterproof/search-terms)
## **Top avon mascara wash off waterproof products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CoverGirl Lash Blast Volume Waterproof Mascara Makeup Long-Wearing Smudge-Proof Cruelty Free Very Black 1 Count**COVERGIRL**$8.00**4.3★14,551 rev](https://www.amazon.com/dp/B001BMJPD4) [2**COVERGIRL Professional 3-in-1 Waterproof Mascara Very Black 225 (Packaging May Vary) 0.3 Fl Oz (Pack of 1)**COVERGIRL**$5.67**4.3★6,441 rev](https://www.amazon.com/dp/B00N172KA2) [3**CoverGirl Lash Blast Clean Volume Waterproof Mascara Vegan Formula Volumizing Smudge-Proof Very Black 1 Count**COVERGIRL**$8.11**4.2★1,478 rev](https://www.amazon.com/dp/B08TM4NWJ2) [4**COVERGIRL Clump Crusher Waterproof Mascara 20X More Volume Double Sided Brush Long-Lasting Wear - 825 Very Black (Pack of 1)**COVERGIRL**$7.72**4.3★408 rev](https://www.amazon.com/dp/B01N35IQFL) [5**CoverGirl Lash Blast Volume Waterproof Mascara Makeup Long-Wearing Smudge-Proof Cruelty Free Very Black 1 Count**COVERGIRL**$7.20**4.4★2,045 rev](https://www.amazon.com/dp/B00C6761K8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Extreme Black 1 Count**COVERGIRL**$9.54**6,327 rev2y ago](https://www.amazon.com/dp/B0CV627HNJ) [**CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Black/Brown 1 Count**COVERGIRL**$8.35**6,327 rev2y ago](https://www.amazon.com/dp/B0CV62DHZQ) [**COVERGIRL Simply Ageless Lash Plumping Mascara Black Water Resistant Pack of 1**COVERGIRL**$8.35**1,380 rev4y ago](https://www.amazon.com/dp/B09TYSMZPF) [**CoverGirl Lash Blast Clean Volume Waterproof Mascara Vegan Formula Volumizing Smudge-Proof Very Black 1 Count**COVERGIRL**$8.11**1,478 rev5y ago](https://www.amazon.com/dp/B08TM4NWJ2) [**Covergirl Exhibitionist Uncensored Waterproof Mascara Extreme Black 0.3 Fl Oz**COVERGIRL**$9.30**1,928 rev7y ago](https://www.amazon.com/dp/B07XPR5QRW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Covergirl Lash Blast Volume Mascara Very Black**COVERGIRL**$7.71**4.5★**▲ 149%**](https://www.amazon.com/dp/B00EMAM9BC) [**Covergirl Lash Blast Fusion Water-Resistant Mascara Very Black**COVERGIRL**$8.82**4.5★**▲ 79%**](https://www.amazon.com/dp/B0043P0G0C) [**COVERGIRL Lash Blast Volume Mascara Long-Wearing Smudge-Proof Cruelty Free - Brown (Pack of 1)**COVERGIRL**$8.12**4.4★**▲ 73%**](https://www.amazon.com/dp/B001HS8LMS) [**CoverGirl Lash Blast Cleantopia Waterproof Mascara Aloe Leaf Extract Vitamin E & Ceramide Gentle Formula Volumizing Long-Wearing Transfer-Proof Extreme Black 1 Count**COVERGIRL**$9.54**4.1★**▲ 54%**](https://www.amazon.com/dp/B0CV627HNJ) [**COVERGIRL Professional Remarkable Waterproof Mascara Black Brown 210 0.3 Ounce (packaging may vary)**COVERGIRL**$5.47**4.4★**▲ 38%**](https://www.amazon.com/dp/B072P67W24)
**~~View all trending →~~**
## **What buyers say about avon mascara wash off waterproof**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**33%
*“Great Mascara”*
**Water Resistance**13%
*“Very Waterproof”*
**Quality-Overall**10%
*“Great, consistent product”*
**Ease Of Application**5%
*“Smooth application”*
**Value For Money**5%
*“Great price”*
**Color**4%
*“Nice color”*
**Smudge Resistance**3%
*“Its a great product that doesnt smudge”*
**Advertised Vs Actual Product**3%
*“It did exactly what it claimed”*
**Durability**2%
*“It holds up well through the day”*
**Ease Of Use**2%
*“Easy to Use”*
### **What buyers complain about **
**Water Resistance**18%
*“Not water proof”*
**Eyelash Quality**16%
*“It made my eyelashes look horrible”*
**Moist/Dry**11%
*“Terrible super dry”*
**Smudge Resistance**5%
*“Not smudge free”*
**Ease Of Use**4%
*“Hard to remove”*
**Advertised Vs Actual Product**4%
*“Wrong description provided”*
**Functionality-Overall**4%
*“Doesnt work well”*
**Color**3%
*“the black is very muted”*
**Quality-Overall**3%
*“Low quality and dry”*
**Allergies**3%
*“my eyes start itching”*
### **Top return reasons **
**Water Resistance**20%
**Color**19%
**Moist/Dry**18%
**Advertised Vs Actual Product**12%
**Functionality-Overall**5%
**Eyeliner Quality**4%
**Eyelash Quality**3%
**Product Condition**2%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is avon mascara wash off waterproof profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 21 tracked products. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the avon mascara wash off waterproof niche?**
- 3 brands and 112 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avon mascara wash off waterproof?**
- Top complaints mined from reviews: Water Resistance, Eyelash Quality, Moist/Dry. The return rate is 0.3%.
- **What does it cost to enter the avon mascara wash off waterproof niche?**
- Listings span $5.47–$33.82; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 4,061 reviews — the moat a new listing must climb.
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