---
title: "Avon Glimmersticks Eyeliner — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avon-glimmersticks-eyeliner"
last_updated: "2026-08-09T10:20:20.775Z"
locale: en
meta:
description: "Niche score 44/100 · $58K/yr market · 66K searches/yr · $16.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $58K/yr market · 66K searches/yr · $16.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avon Glimmersticks Eyeliner — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **avon glimmersticks eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 25Conversion 62Competition 53Returns 99Price range 62Avg price 78Brand share 10Review moat 23Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.25–$36.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,344.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$58K**
$58K/yr · 66K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avon glimmersticks eyeliner is a $58K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avon glimmersticks eyeliner market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$81K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#681**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **54%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**2%**
- AVON77% - Generic7% - Glimmersticks Avon5% - wet n wild4% - e.l.f.3% - REVLON2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +0.3% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avon-glimmersticks-eyeliner/trend)
## **Top avon glimmersticks eyeliner search terms**
- **avon glimmersticks eyeliner**21K/yr-3.8%5.1% conv. - **avon eyeliner**20K/yr+0.4%3.8% conv. - **avon glimmersticks eyeliner blackest black**7K/yr+23.2%7.2% conv. - **avon eyeliner glimmersticks**7K/yr+5.2%6.0% conv. - **glimmersticks eyeliner**7K/yr-27.7%7.6% conv. - **avon glimmersticks**3K/yr+29.7%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avon-glimmersticks-eyeliner/search-terms)
## **Top avon glimmersticks eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON fmg Glimmer Cream Black Eyeliner Pencil Blackest Black Waterproof Smudge-Proof Long-Wear Waterline Eyeliner Shimmery Smooth Glide Precision with Built-In Sharpener Pack of 3**AVON**$27.54**4.6★9,772 rev](https://www.amazon.com/dp/B00CCR196S) [2**Generic - Glimmersticks Eye Liner Blackest Black Cream**AVON**$22.95**4.6★747 rev](https://www.amazon.com/dp/B0190VCQ6A) [3**Avon Glimmerstick Eyeliner Saturn Grey Tug-Free Soft-Glide Formula for Bold Intense and Waterproof Colour**AVON**$8.41**4.5★601 rev](https://www.amazon.com/dp/B0BZS88SGH) [4**Avon GLIMMERSTICKS DIAMONDS Eye Liner - Emerald Glow**AVON**$9.26**4.3★227 rev](https://www.amazon.com/dp/B003W49IYU) [5**AVON Glimmersticks Eyeliner Pencil Starry Night Blue Waterproof Smudge Proof & Retractable Eye Liner Pencil Creamy Long Lasting Eyeliner for Women No Sharpening**AVON**$14.70**4.6★9,772 rev](https://www.amazon.com/dp/B01GIHW8W6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MooGlamor New 12 Pcs Black Eyeliner Pencil Gel Eyeliner Pencil with Waterproof and Retractable Eye Liner for Bold and Defined Eye LinerBlack**MooGlamor**$9.91**610 rev9mo ago](https://www.amazon.com/dp/B0FWJHYFLJ) [**Emerald Retractable Eye Liner - PACK OF 2- Glimmer Series**Generic**$16.84**26 rev1y ago](https://www.amazon.com/dp/B0F21CWM8Q) [**BLACKEST BLACK Eye Liner Glimmer Pencil - PACK OF 2**Generic**$16.78**34 rev1y ago](https://www.amazon.com/dp/B0F1LT8TTF) [**Starry Night Blue Retractable Eye Liner - PACK OF 2**Generic**$16.83**19 rev1y ago](https://www.amazon.com/dp/B0DZXQ6JR7) [**Lavis Avon Glimmerstick Retractable Eye Liner COSMIC BROWN 2 PACK**AVON**$15.72**48 rev2y ago](https://www.amazon.com/dp/B0CYP4WS8H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avon Glimmerstick Eye Liner COSMIC BROWN 2 PACK**Generic**$15.85**0.0★**▲ 264%**](https://www.amazon.com/dp/B0GRVYY1H5) [**MooGlamor New 12 Pcs Black Eyeliner Pencil Gel Eyeliner Pencil with Waterproof and Retractable Eye Liner for Bold and Defined Eye LinerBlack**MooGlamor**$9.91**4.2★**▲ 154%**](https://www.amazon.com/dp/B0FWJHYFLJ) [**AVON Glimmersticks Eyeliner Pencil Starry Night Blue Waterproof Smudge Proof & Retractable Eye Liner Pencil Creamy Long Lasting Eyeliner for Women No Sharpening**AVON**$14.70**4.6★**▲ 143%**](https://www.amazon.com/dp/B01GIHW8W6) [**Glimmersticks Waterproof Eyeliner .28g Blackest Night -GENERIC**AVON**$22.29**4.4★**▲ 60%**](https://www.amazon.com/dp/B01DFN6GFQ) [**AVON Glimmersticks Eyeliner Blackest Black 4 Pack Waterproof Smudge-Proof Longwear Eye Liner Pencil Creamy Retractable Gel Formula Precise Glide 4 Pack**AVON**$29.89**4.5★**▲ 60%**](https://www.amazon.com/dp/B0FVT63YFR)
**~~View all trending →~~**
## **What buyers say about avon glimmersticks eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**17%
*“Overall, its a dependable eyeliner for long-lasting eye definition”*
**Value For Money**13%
*“Great value”*
**Color**8%
*“Color is accurate”*
**Quality-Overall**8%
*“Great peice point”*
**Smudge Resistance**8%
*“No smudge”*
**Ease Of Application**7%
*“Smooth application”*
**Durability**5%
*“STAYS ALL DAY”*
**Soft Feel**5%
*“It's creamy”*
**Ease Of Use**4%
*“EASY TO USE”*
**Water Resistance**3%
*“Its waterproof so it stays on”*
### **What buyers complain about **
**Durability**18%
*“Breaks easily”*
**Smudge Resistance**15%
*“Does smudge”*
**Water Resistance**8%
*“Not waterproof and it smudges”*
**Moist/Dry**7%
*“Too dry”*
**Eyeliner Quality**6%
*“Horrible eyeliner”*
**Color**5%
*“it isn't dark as it describes”*
**Quality-Overall**5%
*“Wasnt as good as other more expensive brands”*
**Functionality-Overall**3%
*“Pencil doesnt work”*
**Advertised Vs Actual Product**3%
*“Wrong description”*
**Allergies**2%
*“Irritated my eyes”*
### **Top return reasons **
**Eyeliner Quality**36%
**Color**18%
**Advertised Vs Actual Product**8%
**Water Resistance**6%
**Moist/Dry**5%
**Functionality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Durability**3%
**Quality-Overall**3%
## **Common questions**
- **Is avon glimmersticks eyeliner profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the avon glimmersticks eyeliner niche?**
- 8 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in avon glimmersticks eyeliner?**
- Top complaints mined from reviews: Durability, Smudge Resistance, Water Resistance. The return rate is 0.3%.
- **When does demand for avon glimmersticks eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the avon glimmersticks eyeliner niche?**
- Listings span $2.25–$36.09; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 7,345 reviews — the moat a new listing must climb.
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