---
title: "Avocado Butter — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avocado-butter"
last_updated: "2026-08-09T09:59:33.006Z"
locale: en
meta:
description: "Niche score 46/100 · $27K/yr market · 39K searches/yr · $15.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $27K/yr market · 39K searches/yr · $15.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avocado Butter — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **avocado butter**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 14Conversion 53Competition 54Returns 100Price range 78Avg price 76Brand share 45Review moat 56Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.43–$54.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,264.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$27K**
$27K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, avocado butter is a $27K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avocado butter market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$46K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#453**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **54%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**584**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**17%**
- Yajna38% - Bless International11% - Dr Adorable11% - SULU ORGANICS10% - Plant Guru7% - Country Crock5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
1K750Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avocado-butter/trend)
## **Top avocado butter search terms**
- **avocado butter**31K/yr-19.9%5.7% conv. - **avocado butter for skin**4K/yr-44.3%6.2% conv. - **avacado butter**2K/yr-27.0%7.4% conv. - **avocado butter raw organic unrefined**3K/yr+17.5%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avocado-butter/search-terms)
## **Top avocado butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$9.98**4.5★2,910 rev](https://www.amazon.com/dp/B0C3VHVL2G) [2**Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$6.92**4.5★2,910 rev](https://www.amazon.com/dp/B0C3VJ56CM) [3**Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$15.89**4.5★2,910 rev](https://www.amazon.com/dp/B0C3VLJMXY) [4**SULU ORGANICS 7 Lbs USDA Unrefined Cold Pressed Avocado Butter- Cosmetic Grade-Cruelty Free-Vegan-Soap Making-Skin Care-Bulk Size**SULU ORGANICS**$54.64**4.7★26 rev](https://www.amazon.com/dp/B0FCX4253C) [5**Avocado Body Butter 3 lb. 100% Pure Raw Fresh Natural Cold Pressed. Skin Hair Nail Moisturizer DIY Creams Balms Lotions Soaps.**Plant Guru**$27.47**4.4★566 rev](https://www.amazon.com/dp/B073V3SHBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chosen Foods Avocado Oil Shortening 16 Oz - All Purpose Baking & Frying Shortening made from 100% pure avocados - Non-GMO Gluten-Free Keto Friendly - (Pack Of 1)**Chosen Foods**$12.40**28 rev1y ago](https://www.amazon.com/dp/B0DVT9BB29) [**Botanical Beauty AVOCADO OIL BUTTER 100% Pure Natural VIRGIN UNREFINED Cold-Pressed for Face Skin Body Hair Lip Nails. Rich in Vitamin E Omega 3 Omega 6 (4 Fl Oz)**Botanical Beauty**$14.95**10 rev1y ago](https://www.amazon.com/dp/B0DVDBB838) [**Kerrygold Irish Grass-fed Butter with Avocado Oil Tub 7.5 OZ**kerrygold**$6.27**164 rev2y ago](https://www.amazon.com/dp/B0CZ6YW7G9) [**SULU ORGANICS 7 Lbs USDA Unrefined Cold Pressed Avocado Butter- Cosmetic Grade-Cruelty Free-Vegan-Soap Making-Skin Care-Bulk Size**SULU ORGANICS**$54.64**26 rev2y ago](https://www.amazon.com/dp/B0FCX4253C) [**Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$9.98**2,910 rev3y ago](https://www.amazon.com/dp/B0C3VHVL2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kerrygold Butter Irish Olive Oil 7.5 Ounce**kerrygold**$6.23**4.8★**▲ 121%**](https://www.amazon.com/dp/B08SXSHK8J) [**Dr Adorable - 3 lb - Avocado Butter - Refined Pure Natural Organic Raw**Dr Adorable**$29.82**0.0★**▲ 112%**](https://www.amazon.com/dp/B0FTTKZ8CM) [**Earth Balance Olive Oil Buttery Spread Vegan and Soy Free Keto Friendly 13 oz**Earth Balance**$4.49**4.6★**▲ 66%**](https://www.amazon.com/dp/B00B03XBIE) [**Avocado Body Butter 3 lb. 100% Pure Raw Fresh Natural Cold Pressed. Skin Hair Nail Moisturizer DIY Creams Balms Lotions Soaps.**Plant Guru**$27.47**4.4★**▲ 61%**](https://www.amazon.com/dp/B073V3SHBS) [**Yajna Organic Raw Avocado Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$9.98**4.5★**▲ 57%**](https://www.amazon.com/dp/B0C3VHVL2G)
**~~View all trending →~~**
## **What buyers say about avocado butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Amazing taste”*
**Quality-Overall**10%
*“Excellent butter”*
**Value For Money**10%
*“This item is much cheaper when you online”*
**Soft Feel**7%
*“Smooth & creamy”*
**Baking**5%
*“Best for baking”*
**Vegan/Organic**5%
*“Vegan non dairy staple”*
**Health Benefits-Overall**4%
*“Its also healthier than alternatives”*
**Texture/Consistency-Overall**4%
*“The texture is smooth and not runny, the size is just right for one person, which will last me all month”*
**Flavor**4%
*“has a nice taste to it”*
**Smell**3%
*“the scent was mild. not too intense.”*
### **What buyers complain about **
**Taste-Overall**27%
*“Didnt taste good”*
**Oily/Greasy**11%
*“Bad butter”*
**Flavor**8%
*“Taste buds not thrilled with the flavor”*
**Hard Feel**6%
*“Way Too Gritty”*
**Quality-Overall**5%
*“It is not the highest quality butter though”*
**Size-Overall**5%
*“A lot smaller then what I thought”*
**Nutritional Content**5%
*“This is not healthy it is unhealthy”*
**Texture/Consistency-Overall**5%
*“Unfortunately the texture was very gritty and completely unsuitable”*
**Smell**3%
*“it smells rancid”*
**Dilute/Watery**3%
*“This product came as a liquid”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Texture/Consistency-Overall**12%
**Leak-Proof**11%
**Smell**10%
**Size-Overall**10%
**Quality-Overall**6%
**Thickness**5%
**Ingredients-Overall**5%
**Dilute/Watery**3%
**Gap/Hole**2%
## **Common questions**
- **Is avocado butter profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 26 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the avocado butter niche?**
- 12 brands and 584 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in avocado butter?**
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Flavor. The return rate is 0.0%.
- **When does demand for avocado butter peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the avocado butter niche?**
- Listings span $4.43–$54.64; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 1,265 reviews — the moat a new listing must climb.
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