---
title: "Avene Serum — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avene-serum"
last_updated: "2026-08-09T09:54:13.370Z"
locale: en
meta:
description: "Niche score 42/100 · $156K/yr market · 79K searches/yr · $36.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $156K/yr market · 79K searches/yr · $36.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avene Serum — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **avene serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 43Conversion 62Competition 0Returns 76Price range 95Avg price 95Brand share 0Review moat 65Quality gap 38
**Avg price**
**Incredible****$36.13**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$34.21–$38.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****880.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$156K**
$156K/yr · 79K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene serum is a $156K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene serum market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **$181K–$217K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#710**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Eau Thermale Avène100%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +14.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avene-serum/trend)
## **Top avene serum search terms**
- **avene vitamin c serum**22K/yr+13.6%6.0% conv. - **avene serum**23K/yr+10.9%5.1% conv. - **avene cicalfate serum**16K/yr+16.5%7.1% conv. - **avene vitamin c**12K/yr+19.4%4.5% conv. - **avene vitamin activ cg**5K/yr+11.9%9.0% conv. - **avene vitamin c active cg serum**308/yr+38.2%5.7% conv. - **avene vitamin active cg serum**435/yr+4.7%11.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avene-serum/search-terms)
## **Top avene serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$23K30%$47K45%$70K60%$93K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avne Vitamin Activ Cg Radiance Concentrated Serum Radiance Boosting Vitamin C Serum - Vitamin Cg + Niacinamide + Bakuchiol Visbily Reduce Wrinkles Dark Spots & Fine Lines Vitamin C Serum for Face**Eau Thermale Avène**$38.42**4.5★1,548 rev](https://www.amazon.com/dp/B0CNKJTV1X) [2**Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum**Eau Thermale Avène**$34.21**4.5★463 rev](https://www.amazon.com/dp/B0CMR74JMG) [3**Avne Hyaluron ACTIV B3 Concentrated Plumping Serum Light-weight hydrating serum powered by Niacinamide + Pure Hyaluronic Acid Firms & Plumps the skin for a healthy complexion 1 oz**Eau Thermale Avène**$35.79**4.6★1,523 rev](https://www.amazon.com/dp/B0BNLZ4FFZ) [4**Avne Hydrance Boost Concentrated Hydrating Serum 48 Hour Hydration Hyaluronic Acid 1.0 Fl Oz**Eau Thermale Avène**$35.76**4.6★641 rev](https://www.amazon.com/dp/B0BQXCV1HD) [5**Avne Vitamin Activ Cg Radiance Intensive Cream**Eau Thermale Avène**$36.50**4.4★227 rev](https://www.amazon.com/dp/B01GR1PVEU)
### **Newest**
by launch date
[**Avne Vitamin Activ Cg Radiance Intensive Cream**Eau Thermale Avène**$36.50**227 rev2y ago](https://www.amazon.com/dp/B01GR1PVEU) [**Avne Vitamin Activ Cg Radiance Concentrated Serum Radiance Boosting Vitamin C Serum - Vitamin Cg + Niacinamide + Bakuchiol Visbily Reduce Wrinkles Dark Spots & Fine Lines Vitamin C Serum for Face**Eau Thermale Avène**$38.42**1,548 rev2y ago](https://www.amazon.com/dp/B0CNKJTV1X) [**Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum**Eau Thermale Avène**$34.21**463 rev2y ago](https://www.amazon.com/dp/B0CMR74JMG) [**Avne Hyaluron ACTIV B3 Concentrated Plumping Serum Light-weight hydrating serum powered by Niacinamide + Pure Hyaluronic Acid Firms & Plumps the skin for a healthy complexion 1 oz**Eau Thermale Avène**$35.79**1,523 rev2y ago](https://www.amazon.com/dp/B0BNLZ4FFZ) [**Avne Hydrance Boost Concentrated Hydrating Serum 48 Hour Hydration Hyaluronic Acid 1.0 Fl Oz**Eau Thermale Avène**$35.76**641 rev3y ago](https://www.amazon.com/dp/B0BQXCV1HD)
### **Trending**
90-day click momentum
[**Avne Vitamin Activ Cg Radiance Intensive Cream**Eau Thermale Avène**$36.50**4.4★**— 8%**](https://www.amazon.com/dp/B01GR1PVEU) [**Avne Hyaluron ACTIV B3 Concentrated Plumping Serum Light-weight hydrating serum powered by Niacinamide + Pure Hyaluronic Acid Firms & Plumps the skin for a healthy complexion 1 oz**Eau Thermale Avène**$35.79**4.6★**— 4%**](https://www.amazon.com/dp/B0BNLZ4FFZ) [**Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum**Eau Thermale Avène**$34.21**4.5★**— 4%**](https://www.amazon.com/dp/B0CMR74JMG) [**Avne Vitamin Activ Cg Radiance Concentrated Serum Radiance Boosting Vitamin C Serum - Vitamin Cg + Niacinamide + Bakuchiol Visbily Reduce Wrinkles Dark Spots & Fine Lines Vitamin C Serum for Face**Eau Thermale Avène**$38.42**4.5★**— 4%**](https://www.amazon.com/dp/B0CNKJTV1X) [**Avne Hydrance Boost Concentrated Hydrating Serum 48 Hour Hydration Hyaluronic Acid 1.0 Fl Oz**Eau Thermale Avène**$35.76**4.6★**— 5%**](https://www.amazon.com/dp/B0BQXCV1HD)
## **What buyers say about avene serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**18%
*“So good for skin care”*
**Moist/Dry**17%
*“Immediately soothing and hydrating”*
**Brightness/Shine/Glow**7%
*“It makes my skin absolutely glowy”*
**Soft Feel**5%
*“leaves my skin soft”*
**Quality-Overall**5%
*“Excellent Product”*
**Smell**5%
*“Its very calming and moisturizing for sensitive skin fragrances free and very affordable”*
**Texture/Consistency-Overall**4%
*“loved the texture”*
**Absorbency**4%
*“It absorbs nicely”*
**Suitability Dry Skin**3%
*“My dermatologist recommended this product”*
**Value For Money**3%
*“worth every penny”*
### **What buyers complain about **
**Value For Money**15%
*“Waste of money”*
**Allergies**13%
*“A tad irritating”*
**Smell**10%
*“does not have a particularly strong fragrance to it”*
**Moist/Dry**9%
*“Not as moisturizing as expected”*
**Suitability Dry Skin**3%
*“I may have tried about a dozen different types of skincare and none of them would help alleviate the dry and itchiness”*
**Product Condition**3%
*“Product arrived used”*
**Residue**3%
*“It leaves a white film on face so if you were lotion or sunscreen or makeup over it it will leave a peeling effect which sucks because I really want to like this product”*
**Skin Health**3%
*“I didnt see or feel any positive difference in my skin, at worst inflamed it, at best, did nothing”*
**Color**2%
*“however did not get rid of any redness”*
**Ease Of Use**2%
*“to the point it's hard to get into the tube”*
### **Top return reasons **
**Functionality-Overall**16%
**Product Condition**14%
**Smell**12%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Moist/Dry**7%
**Skin Health**5%
**Adhesion/Stickiness**4%
**Size-Overall**3%
**Suitability Dry Skin**3%
## **Common questions**
- **Is avene serum profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 5 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the avene serum niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avene serum?**
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 2.0%.
- **When does demand for avene serum peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the avene serum niche?**
- Listings span $34.21–$38.42; the average listing price is $36.13 (sweet spot $15–$100). The average incumbent carries 880 reviews — the moat a new listing must climb.
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