---
title: "Avene Lip Balm — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avene-lip-balm"
last_updated: "2026-08-07T12:53:59.249Z"
locale: en
meta:
description: "Niche score 36/100 · $58K/yr market · 36K searches/yr · $13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $58K/yr market · 36K searches/yr · $13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avene Lip Balm — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **avene lip balm**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 14Conversion 95Competition 0Returns 96Price range 25Avg price 63Brand share 0Review moat 27Quality gap 63
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,762.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.60–$16.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$58K**
$58K/yr · 36K searches
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene lip balm is a $58K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene lip balm market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$68K–$82K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Eau Thermale Avène91% - La Roche-Posay9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avene-lip-balm/trend)
## **Top avene lip balm search terms**
- **avene lip balm**18K/yr-16.4%8.7% conv. - **avene lip**8K/yr-25.7%9.3% conv. - **avene cold cream lip balm**5K/yr-22.4%10.7% conv. - **avene cicalfate lip balm**5K/yr-28.5%12.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avene-lip-balm/search-terms)
## **Top avene lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$17K45%$26K60%$35K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avne Cold Cream Nutrition Nourishing Lip Balm**Eau Thermale Avène**$14.35**4.4★1,288 rev](https://www.amazon.com/dp/B01M25BNNO) [2**Avne Cicalfate+ Restorative Lip Balm**Eau Thermale Avène**$16.81**4.3★1,984 rev](https://www.amazon.com/dp/B07H827D59) [3**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**4.4★8,015 rev](https://www.amazon.com/dp/B07MSG1HPK)
### **Newest**
by launch date
[**Avne Cicalfate+ Restorative Lip Balm**Eau Thermale Avène**$16.81**1,984 rev7y ago](https://www.amazon.com/dp/B07H827D59) [**Avne Cold Cream Nutrition Nourishing Lip Balm**Eau Thermale Avène**$14.35**1,288 rev9y ago](https://www.amazon.com/dp/B01M25BNNO) [**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**8,015 rev12y ago](https://www.amazon.com/dp/B07MSG1HPK)
### **Trending**
90-day click momentum
[**Avne Cicalfate+ Restorative Lip Balm**Eau Thermale Avène**$16.81**4.3★**▲ 14%**](https://www.amazon.com/dp/B07H827D59) [**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**4.4★**— 5%**](https://www.amazon.com/dp/B07MSG1HPK) [**Avne Cold Cream Nutrition Nourishing Lip Balm**Eau Thermale Avène**$14.35**4.4★**▼ 10%**](https://www.amazon.com/dp/B01M25BNNO)
## **What buyers say about avene lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**42%
*“Helps dry skin”*
**Quality-Overall**10%
*“This is a really high quality lip balm”*
**Soft Feel**6%
*“Soft lips”*
**Thickness**4%
*“Pretty thick feeling”*
**Value For Money**4%
*“was less expensive”*
**Texture/Consistency-Overall**3%
*“The texture is rich”*
**Suitability Dry Skin**2%
*“Gorgeous lip moisturizer - works very well on my badly chapped lips”*
**Smell**2%
*“One thing I appreciate is that it doesnt have a strong scent or artificial fragrance”*
**Advertised Vs Actual Product**2%
*“Does what its supposed to do”*
**Durability**2%
*“it lasts for hours”*
### **What buyers complain about **
**Value For Money**21%
*“Too costly”*
**Moist/Dry**21%
*“not very moisturising”*
**Ease Of Use**5%
*“difficult to get out”*
**Size-Overall**5%
*“a little small”*
**Functionality-Overall**5%
*“Doesnt work”*
**Durability**4%
*“doesnt last very long”*
**Smell**3%
*“after the first week it smells like artificial banana”*
**Color**3%
*“Color is not even necessary”*
**Quality-Overall**3%
*“Not the best”*
**Allergies**3%
*“Adverse reaction unfortunately”*
### **Top return reasons **
**Moist/Dry**22%
**Functionality-Overall**18%
**Advertised Vs Actual Product**8%
**Product Condition**8%
**Texture/Consistency-Overall**7%
**Suitability Humid Weather**5%
**Size-Overall**5%
**Value For Money**4%
**Smell**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is avene lip balm profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 3 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the avene lip balm niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avene lip balm?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Ease Of Use. The return rate is 0.8%.
- **When does demand for avene lip balm peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the avene lip balm niche?**
- Listings span $9.60–$16.81; the average listing price is $13.59 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)