---
title: "Avene Hydrance — $973K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avene-hydrance"
last_updated: "2026-08-09T17:52:22.447Z"
locale: en
meta:
description: "Niche score 47/100 · $973K/yr market · 390K searches/yr · $29.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $973K/yr market · 390K searches/yr · $29.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avene Hydrance — $973K/yr Amazon US Niche (2026) - Flapen"
---
# **avene hydrance**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 21Conversion 81Competition 14Returns 46Price range 95Avg price 95Brand share 0Review moat 31Quality gap 65
**Avg price**
**Incredible****$29.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.21–$36.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$973K**
$973K/yr · 390K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,399**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene hydrance is a $973K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene hydrance market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#280**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Eau Thermale Avène85% - Rejuvaskin15%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -7.2% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avene-hydrance/trend)
## **Top avene hydrance search terms**
- **avene tolerance control cream**84K/yr-12.3%16.1% conv. - **avene moisturizer**111K/yr-24.8%5.9% conv. - **avene tolerance**27K/yr+10.2%8.6% conv. - **avene cream**18K/yr-5.6%3.5% conv. - **rejuvaskin**18K/yr-12.0%7.9% conv. - **avene moisturizer for face**13K/yr+9.4%3.9% conv. - **rejuvaskin rejuvasil silicone scar gel**12K/yr-17.5%9.2% conv. - **avene lotion**12K/yr+18.5%2.6% conv. - **rejuvasil silicone scar gel**12K/yr+13.2%10.4% conv. - **avene tolerance control soothing skin recovery cream**14K/yr+29.2%9.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avene-hydrance/search-terms)
## **Top avene hydrance products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$146K30%$292K45%$438K60%$584K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free**Eau Thermale Avène**$33.22**4.6★2,496 rev](https://www.amazon.com/dp/B08XYV3YGB) [2**Rejuvaskin RejuvaSil Silicone Scar Gel Scar Treatment for Surgical Scars Burns Keloids Acne Scars on Face & Body 0.33 ounce**Rejuvaskin**$19.66**4.4★889 rev](https://www.amazon.com/dp/B00CA05DC8) [3**Avne Tolerance Control Soothing Skin Recovery Balm (previously Skin Recovery Cream Rich) New & Improved Hypersensitive Dry Skin Moisturizer No Preservative Non-comedogenic 1.3 Fl Oz**Eau Thermale Avène**$34.12**4.6★783 rev](https://www.amazon.com/dp/B08XYVMRP7) [4**Avne Hydrance RICH Hydrating Cream Daily Face Moisturizer Soothes Feelings of Skin Tightness Associated with Dryness Dry Skin Moisturizer Non-Comedogenic Skin Care for Dehydrated Skin Barrier**Eau Thermale Avène**$35.84**4.6★1,764 rev](https://www.amazon.com/dp/B000Q34PES) [5**Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults**Eau Thermale Avène**$23.15**3.4★12,487 rev](https://www.amazon.com/dp/B07XG1PLJF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic**Eau Thermale Avène**$18.21**250 rev9mo ago](https://www.amazon.com/dp/B0FMT9CW46) [**Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free**Eau Thermale Avène**$33.22**2,496 rev5y ago](https://www.amazon.com/dp/B08XYV3YGB) [**Avne Tolerance Control Soothing Skin Recovery Balm (previously Skin Recovery Cream Rich) New & Improved Hypersensitive Dry Skin Moisturizer No Preservative Non-comedogenic 1.3 Fl Oz**Eau Thermale Avène**$34.12**783 rev5y ago](https://www.amazon.com/dp/B08XYVMRP7) [**Avne Hypersensitive Skin Starter Kit Complete Hypersensitive Skin Care Routine Cream Cleanser and Spray**Eau Thermale Avène**$36.98**303 rev5y ago](https://www.amazon.com/dp/B094RKBD87) [**Rejuvaskin Skin Recovery Cream with Aloe Vera Eczema Relief Cream for Dry Itchy & Sensitive Skin Hydrating & Cooling Moisturizer Radiation Relief Cream 100 ml**Rejuvaskin**$29.69**753 rev5y ago](https://www.amazon.com/dp/B08MQQMJKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic**Eau Thermale Avène**$18.21**4.6★**▲ 54%**](https://www.amazon.com/dp/B0FMT9CW46) [**Rejuvaskin RejuvaSil Silicone Scar Gel Scar Treatment for Surgical Scars Burns Keloids Acne Scars on Face & Body 0.33 ounce**Rejuvaskin**$19.66**4.4★**▲ 41%**](https://www.amazon.com/dp/B00CA05DC8) [**Avne Tolerance Control Soothing Skin Recovery Balm (previously Skin Recovery Cream Rich) New & Improved Hypersensitive Dry Skin Moisturizer No Preservative Non-comedogenic 1.3 Fl Oz**Eau Thermale Avène**$34.12**4.6★**▲ 18%**](https://www.amazon.com/dp/B08XYVMRP7) [**Rejuvaskin Skin Recovery Cream with Aloe Vera Eczema Relief Cream for Dry Itchy & Sensitive Skin Hydrating & Cooling Moisturizer Radiation Relief Cream 100 ml**Rejuvaskin**$29.69**4.7★**— 10%**](https://www.amazon.com/dp/B08MQQMJKC) [**Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free**Eau Thermale Avène**$33.22**4.6★**— 1%**](https://www.amazon.com/dp/B08XYV3YGB)
**~~View all trending →~~**
## **What buyers say about avene hydrance**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Received tube looking great”*
**Moist/Dry**15%
*“Great moisturizer”*
**Suitability Combination Skin**10%
*“Effective on the skin”*
**Suitability Dry Skin**7%
*“Other than that it is great to repair my skin barrier and especially during the winter it helps e dry, flaky skin”*
**Soft Feel**7%
*“Goes on smooth”*
**Allergies**5%
*“There is no irritation”*
**Cleansing**5%
*“Wonderful face cleanser”*
**Value For Money**2%
*“And great price”*
**Advertised Vs Actual Product**2%
*“the results are as expected”*
**Texture/Consistency-Overall**2%
*“The texture is light and foamy, it spreads easily across the face and rinses off without leaving any residue”*
### **What buyers complain about **
**Quality-Overall**13%
*“Complete rubbish”*
**Value For Money**12%
*“not worth the price”*
**Texture/Consistency-Overall**8%
*“the consistency is very different from what I thought it was going to be”*
**Moist/Dry**8%
*“it was dry”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Allergies**6%
*“Caused an allergy”*
**Ease Of Use**5%
*“unable to use”*
**Water Resistance**4%
*“Consistency of Water Beware”*
**Advertised Vs Actual Product**3%
*“This is not the same product”*
**Thickness**2%
*“Thick”*
### **Top return reasons **
**Texture/Consistency-Overall**17%
**Functionality-Overall**12%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**10%
**Moist/Dry**9%
**Size-Overall**5%
**Smell**4%
**Water Resistance**4%
**Value For Money**4%
**Product Condition**3%
## **Common questions**
- **Is avene hydrance profitable to sell on Amazon United States?**
- The niche generates $973K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the avene hydrance niche?**
- 2 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avene hydrance?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 3.3%.
- **When does demand for avene hydrance peak?**
- Demand peaks in Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the avene hydrance niche?**
- Listings span $18.21–$36.98; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.
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