---
title: "Avene Eye Cream — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avene-eye-cream"
last_updated: "2026-08-09T09:07:26.014Z"
locale: en
meta:
description: "Niche score 42/100 · $112K/yr market · 44K searches/yr · $31.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $112K/yr market · 44K searches/yr · $31.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avene Eye Cream — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **avene eye cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 25Conversion 79Competition 14Returns 91Price range 94Avg price 95Brand share 0Review moat 25Quality gap 45
**Avg price**
**Incredible****$31.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.73–$44.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$112K**
$112K/yr · 44K searches
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,996.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene eye cream is a $112K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene eye cream market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$95K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Eau Thermale Avène82% - La Roche-Posay10% - Bioderma4% - Beauty of Joseon4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avene-eye-cream/trend)
## **Top avene eye cream search terms**
- **avene eye cream**32K/yr-0.5%6.0% conv. - **avene soothing eye contour cream**7K/yr-3.8%3.9% conv. - **avene eye**5K/yr+0.4%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avene-eye-cream/search-terms)
## **Top avene eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$34K45%$50K60%$67K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avne Retrinal EYES Advanced 3-in-1 Eye Cream Eye Cream for Dark Circles Retinaldehyde & Hyaluronic Acid Under Eye Cream Smooth Wrinkles Minimizes Under Eye Puffiness & Dark Circles Anti-Aging**Eau Thermale Avène**$42.28**4.3★234 rev](https://www.amazon.com/dp/B0DPNM13WJ) [2**brand AV Hyaluron Activ B3 Triple Action Eye Cream (NEW)**Eau Thermale Avène**$44.78**4.2★30 rev](https://www.amazon.com/dp/B0DBM3RT9L) [3**brand AV Hyaluron Activ B3 Triple Action Eye Cream**Eau Thermale Avène**$36.46**4.5★507 rev](https://www.amazon.com/dp/B0BNM1J1VR) [4**La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes**La Roche-Posay**$28.54**4.5★4,126 rev](https://www.amazon.com/dp/B00VGCXN0U) [5**Avne Soothing Eye Contour Cream Fragrance Free Eczema Prone Sensitive Skin 0.33 Oz**Eau Thermale Avène**$31.51**4.4★1,970 rev](https://www.amazon.com/dp/B002D48R5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**brand AV Hyaluron Activ B3 Triple Action Eye Cream (NEW)**Eau Thermale Avène**$44.78**30 rev4mo ago](https://www.amazon.com/dp/B0DBM3RT9L) [**Avne Retrinal EYES Advanced 3-in-1 Eye Cream Eye Cream for Dark Circles Retinaldehyde & Hyaluronic Acid Under Eye Cream Smooth Wrinkles Minimizes Under Eye Puffiness & Dark Circles Anti-Aging**Eau Thermale Avène**$42.28**234 rev2y ago](https://www.amazon.com/dp/B0DPNM13WJ) [**brand AV Hyaluron Activ B3 Triple Action Eye Cream**Eau Thermale Avène**$36.46**507 rev2y ago](https://www.amazon.com/dp/B0BNM1J1VR) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**19,602 rev4y ago](https://www.amazon.com/dp/B0B45LL4DD) [**Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free**Eau Thermale Avène**$33.22**2,496 rev5y ago](https://www.amazon.com/dp/B08XYV3YGB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**brand AV Hyaluron Activ B3 Triple Action Eye Cream (NEW)**Eau Thermale Avène**$44.78**4.2★**▲ 324%**](https://www.amazon.com/dp/B0DBM3RT9L) [**Avne Soothing Eye Contour Cream Fragrance Free Eczema Prone Sensitive Skin 0.33 Oz**Eau Thermale Avène**$31.51**4.4★**▲ 52%**](https://www.amazon.com/dp/B002D48R5G) [**Avne Retrinal EYES Advanced 3-in-1 Eye Cream Eye Cream for Dark Circles Retinaldehyde & Hyaluronic Acid Under Eye Cream Smooth Wrinkles Minimizes Under Eye Puffiness & Dark Circles Anti-Aging**Eau Thermale Avène**$42.28**4.3★**▲ 32%**](https://www.amazon.com/dp/B0DPNM13WJ) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★**▲ 17%**](https://www.amazon.com/dp/B0B45LL4DD) [**Bioderma - Eye Gel - Sensibio - Moisturizing and Visibly Reduces Fine Lines - Skin Soothing - Eye Gel for Sensitive Skin**Bioderma**$20.41**4.6★**▲ 12%**](https://www.amazon.com/dp/B001PLXLU4)
**~~View all trending →~~**
## **What buyers say about avene eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“very hydrating”*
**Quality-Overall**9%
*“Excellent product”*
**Soft Feel**7%
*“soft for skin”*
**Suitability Combination Skin**6%
*“Fantastic for sensitive skin”*
**Allergies**6%
*“No irritation”*
**Suitability Dry Skin**5%
*“Great for dry skin”*
**Value For Money**5%
*“worth the money”*
**Weight Light**4%
*“The serum feels really lightweight”*
**Texture/Consistency-Overall**3%
*“silky texture”*
**Symptom Reduction**3%
*“I've gotten great results”*
### **What buyers complain about **
**Allergies**22%
*“Skin Irritation”*
**Functionality-Overall**11%
*“No results”*
**Symptom Reduction**6%
*“haven't seen any changes”*
**Value For Money**5%
*“Waste of money”*
**Skin Health**4%
*“irritated my skin”*
**Moist/Dry**4%
*“I have very dry”*
**Product Condition**4%
*“I seems a returned item”*
**Wrinkles**3%
*“Did nothing for my wrinkles or under eyes”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Suitability Dry Skin**3%
*“it completely dried out my skin”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**10%
**Motor Power**10%
**Value For Money**9%
**Product Condition**8%
**Moist/Dry**7%
**Skin Health**4%
**Texture/Consistency-Overall**3%
**Smell**3%
**Size-Overall**3%
## **Common questions**
- **Is avene eye cream profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the avene eye cream niche?**
- 4 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avene eye cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 1.2%.
- **When does demand for avene eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the avene eye cream niche?**
- Listings span $14.73–$44.78; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 3,997 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)