---
title: "Avene Cleanance — $431K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avene-cleanance"
last_updated: "2026-08-09T07:01:05.976Z"
locale: en
meta:
description: "Niche score 47/100 · $431K/yr market · 274K searches/yr · $25.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $431K/yr market · 274K searches/yr · $25.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avene Cleanance — $431K/yr Amazon US Niche (2026) - Flapen"
---
# **avene cleanance**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 36Conversion 68Competition 15Returns 91Price range 95Avg price 95Brand share 0Review moat 33Quality gap 35
**Avg price**
**Incredible****$25.27**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.21–$36.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$431K**
$431K/yr · 274K searches
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,207.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene cleanance is a $431K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene cleanance market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$379K–$505K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#247**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Eau Thermale Avène100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avene-cleanance/trend)
## **Top avene cleanance search terms**
- **avene cleanance**102K/yr+0.3%5.6% conv. - **avene face wash**42K/yr+26.9%10.9% conv. - **avene cleanser**40K/yr+10.7%6.8% conv. - **avene cleanance comedomed**20K/yr+48.1%0.2% conv. - **avene tolerance cleanser**11K/yr+6.2%9.6% conv. - **avene comedomed**11K/yr+25.4%0.2% conv. - **avene tolerance extremely gentle cleanser**8K/yr+15.9%5.4% conv. - **avene body wash**9K/yr-13.7%4.2% conv. - **avene acne**6K/yr+12.3%0.9% conv. - **avene cleanance serum**3K/yr-1.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avene-cleanance/search-terms)
## **Top avene cleanance products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$43K20%$86K30%$129K40%$172K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic**Eau Thermale Avène**$18.21**4.6★250 rev](https://www.amazon.com/dp/B0FMT9CW46) [2**brand Avne Cleanance Cleansing Gel Soap Free Cleanser - Face Wash Facial Cleanser & Body Wash Sensitive Skin for Acne Prone Oily Skin Alcohol-Free Non-Comedogenic**Eau Thermale Avène**$22.57**4.7★12,321 rev](https://www.amazon.com/dp/B01MQWXZNV) [3**Avne Cleanance HYDRA Soothing Cream Rich Moisturizer Adjunctive Care for Drying Acne Treatments 1.3 oz.**Eau Thermale Avène**$25.53**4.6★1,778 rev](https://www.amazon.com/dp/B00UNHV068) [4**brand Avne Cleanance Cleansing Gel Soap Free Cleanser for Acne Prone Oily Face & Body 6.7 Oz**Eau Thermale Avène**$18.81**4.7★12,321 rev](https://www.amazon.com/dp/B000TV9RW2) [5**Avne Cleanance HYDRA Soothing Cleansing Cream 6.7 Fl Oz**Eau Thermale Avène**$26.82**4.6★1,778 rev](https://www.amazon.com/dp/B001O1OA0K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic**Eau Thermale Avène**$18.21**250 rev9mo ago](https://www.amazon.com/dp/B0FMT9CW46) [**Avne Dermatologist Recommended Sensitive Skin Starter Kit**Eau Thermale Avène**$23.98**86 rev10mo ago](https://www.amazon.com/dp/B0FQJGNRRY) [**brand Avne Gentle Milk Cleanser - Moisturizing No-Rinse Soap-Free Cleansing Lotion for Dry Sensitive Skin - 6.7 Fl Oz**Eau Thermale Avène**$26.00**316 rev3y ago](https://www.amazon.com/dp/B0BS89Z41N) [**brand Avne Cleansing Foam Face Wash Soap-free Sensitive Skin**Eau Thermale Avène**$22.16**545 rev3y ago](https://www.amazon.com/dp/B0BS8GY5GL) [**Avne Hypersensitive Skin Starter Kit Complete Hypersensitive Skin Care Routine Cream Cleanser and Spray**Eau Thermale Avène**$36.98**303 rev5y ago](https://www.amazon.com/dp/B094RKBD87)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic**Eau Thermale Avène**$18.21**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FMT9CW46) [**Avne Dermatologist Recommended Sensitive Skin Starter Kit**Eau Thermale Avène**$23.98**4.3★**▲ 16%**](https://www.amazon.com/dp/B0FQJGNRRY) [**Avne Cleanance HYDRA Soothing Cleansing Cream 6.7 Fl Oz**Eau Thermale Avène**$26.82**4.6★**— 3%**](https://www.amazon.com/dp/B001O1OA0K) [**brand Avne Cleanance Cleansing Gel Soap Free Cleanser for Acne Prone Oily Face & Body 6.7 Oz**Eau Thermale Avène**$18.81**4.7★**— 4%**](https://www.amazon.com/dp/B000TV9RW2) [**Avne Hypersensitive Skin Starter Kit Complete Hypersensitive Skin Care Routine Cream Cleanser and Spray**Eau Thermale Avène**$36.98**4.7★**▼ 12%**](https://www.amazon.com/dp/B094RKBD87)
**~~View all trending →~~**
## **What buyers say about avene cleanance**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**17%
*“Good cleanser”*
**Quality-Overall**13%
*“Foams great, removes sunscreen, high yuka rating”*
**Moist/Dry**9%
*“It's moisturizing”*
**Suitability Combination Skin**9%
*“Perfect for sensitive skin”*
**Soft Feel**9%
*“Very gentle”*
**Suitability Dry Skin**6%
*“Very Soothing on Dry Skin”*
**Smell**5%
*“It's fragrance free”*
**Ease Of Cleaning**4%
*“It cleans well with out over drying my skin”*
**Allergies**4%
*“has not caused any irritation”*
**Texture/Consistency-Overall**2%
*“The texture is light and foamy, it spreads easily across the face and rinses off without leaving any residue”*
### **What buyers complain about **
**Smell**17%
*“Doesnt smell great”*
**Allergies**14%
*“extremely sensitive skin. that just became an issue 3 years ago”*
**Moist/Dry**14%
*“it was dry”*
**Suitability Dry Skin**6%
*“I dont feel like it has made any difference whatsoever to my dry skin”*
**Skin Health**5%
*“My skin felt compromised, irritated, and worse off the longer I used it”*
**Water Resistance**3%
*“It did not get waterproof makeup off right away”*
**Texture/Consistency-Overall**3%
*“the texture and finish are completely different from what made this product so good”*
**Value For Money**3%
*“Feels expensive”*
**Animal Testing/Cruelty Free**2%
*“And the Avene website says no animal testing”*
**Thickness**2%
*“Face cream is watery is not thick at all”*
### **Top return reasons **
**Smell**20%
**Advertised Vs Actual Product**19%
**Moist/Dry**9%
**Functionality-Overall**7%
**Value For Money**6%
**Product Condition**5%
**Skin Health**5%
**Suitability Combination Skin**5%
**Defective Material/Parts**4%
**Size-Overall**4%
## **Common questions**
- **Is avene cleanance profitable to sell on Amazon United States?**
- The niche generates $431K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the avene cleanance niche?**
- 1 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avene cleanance?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 1.2%.
- **When does demand for avene cleanance peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the avene cleanance niche?**
- Listings span $18.21–$36.98; the average listing price is $25.27 (sweet spot $15–$100). The average incumbent carries 3,208 reviews — the moat a new listing must climb.
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