---
title: "Avene Cicalfate — $3.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/avene-cicalfate"
last_updated: "2026-08-09T09:30:05.407Z"
locale: en
meta:
description: "Niche score 54/100 · $3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Avene Cicalfate — $3.4M/yr Amazon US Niche (2026) - Flapen"
---
# **avene cicalfate**
**Worth a look**
Shows a $3.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 18Conversion 81Competition 10Returns 91Price range 95Avg price 95Brand share 0Review moat 22Quality gap 72
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 1.5M searches
**Avg price**
**Incredible****$26.46**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.12–$34.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,462.89**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene cicalfate is a $3.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene cicalfate market data**
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$3.3M–$4.0M**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Eau Thermale Avène85% - Bioderma9% - La Roche-Posay6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -13.3% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/avene-cicalfate/trend)
## **Top avene cicalfate search terms**
- **avene cicalfate**719K/yr-11.2%9.1% conv. - **cicalfate**130K/yr-7.1%7.4% conv. - **bioderma sensibio**132K/yr-15.3%1.9% conv. - **bioderma atoderm**101K/yr-22.7%3.8% conv. - **cicalfate avene cream**114K/yr-35.0%9.3% conv. - **avene cicalfate restorative protective cream**40K/yr+118.7%10.7% conv. - **avene cicalfate cream**54K/yr-61.6%5.8% conv. - **bioderma moisturizer**31K/yr-16.5%1.2% conv. - **atoderm**25K/yr-6.3%1.5% conv. - **bioderma atoderm intensive baume**25K/yr-14.7%6.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/avene-cicalfate/search-terms)
## **Top avene cicalfate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$341K20%$682K30%$1.0M40%$1.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults**Eau Thermale Avène**$23.15**3.4★12,487 rev](https://www.amazon.com/dp/B07XG1PLJF) [2**Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults**Eau Thermale Avène**$34.40**3.4★12,487 rev](https://www.amazon.com/dp/B07YBCJBG2) [3**Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz**Eau Thermale Avène**$29.36**4.6★854 rev](https://www.amazon.com/dp/B0BBKJSK6H) [4**Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz**Bioderma**$24.12**4.6★9,985 rev](https://www.amazon.com/dp/B0161ZC5GY) [5**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.12**4.7★21,788 rev](https://www.amazon.com/dp/B0060OUV5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum**Eau Thermale Avène**$34.21**463 rev2y ago](https://www.amazon.com/dp/B0CMR74JMG) [**Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz**Eau Thermale Avène**$29.36**854 rev3y ago](https://www.amazon.com/dp/B0BBKJSK6H) [**Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free**Eau Thermale Avène**$33.22**2,496 rev5y ago](https://www.amazon.com/dp/B08XYV3YGB) [**Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults**Eau Thermale Avène**$34.40**12,487 rev6y ago](https://www.amazon.com/dp/B07YBCJBG2) [**Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults**Eau Thermale Avène**$23.15**12,487 rev7y ago](https://www.amazon.com/dp/B07XG1PLJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free**Eau Thermale Avène**$33.22**4.6★**▲ 24%**](https://www.amazon.com/dp/B08XYV3YGB) [**Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults**Eau Thermale Avène**$34.40**3.4★**▲ 13%**](https://www.amazon.com/dp/B07YBCJBG2) [**Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz**Eau Thermale Avène**$29.36**4.6★**— 3%**](https://www.amazon.com/dp/B0BBKJSK6H) [**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.12**4.7★**— 1%**](https://www.amazon.com/dp/B0060OUV5Y) [**Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz**Bioderma**$24.12**4.6★**— 4%**](https://www.amazon.com/dp/B0161ZC5GY)
**~~View all trending →~~**
## **What buyers say about avene cicalfate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Excellent moisturizer”*
**Quality-Overall**12%
*“No complaints”*
**Suitability Dry Skin**10%
*“helped with my dry skin”*
**Suitability Combination Skin**9%
*“Effective on the skin”*
**Soft Feel**6%
*“Feel soft”*
**Allergies**5%
*“no irritation”*
**Value For Money**4%
*“Worth it”*
**Smell**2%
*“clean scent that I enjoy”*
**Advertised Vs Actual Product**2%
*“as described”*
**Absorbency**2%
*“absorbs well”*
### **What buyers complain about **
**Value For Money**11%
*“Not worth the price”*
**Quality-Overall**9%
*“Bad quality”*
**Moist/Dry**7%
*“lack of hydration”*
**Allergies**7%
*“Caused an allergy”*
**Texture/Consistency-Overall**6%
*“the consistency is very different from what I thought it was going to be”*
**Functionality-Overall**5%
*“Does not work well with other products”*
**Ease Of Use**4%
*“unable to use”*
**Thickness**3%
*“This cream is much thicker”*
**Skin Health**3%
*“Burns my skin”*
**Suitability Dry Skin**3%
*“my skin has become so dry”*
### **Top return reasons **
**Texture/Consistency-Overall**16%
**Functionality-Overall**12%
**Moist/Dry**10%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**10%
**Size-Overall**5%
**Product Condition**4%
**Value For Money**4%
**Water Resistance**4%
**Smell**4%
## **Common questions**
- **Is avene cicalfate profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 9 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the avene cicalfate niche?**
- 3 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avene cicalfate?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Moist/Dry. The return rate is 1.2%.
- **When does demand for avene cicalfate peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the avene cicalfate niche?**
- Listings span $18.12–$34.40; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 9,463 reviews — the moat a new listing must climb.
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