---
title: "Aveeno Baby Wipes — $754K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aveeno-baby-wipes"
last_updated: "2026-08-09T21:45:25.631Z"
locale: en
meta:
description: "Niche score 48/100 · $754K/yr market · 215K searches/yr · $16.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $754K/yr market · 215K searches/yr · $16.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aveeno Baby Wipes — $754K/yr Amazon US Niche (2026) - Flapen"
---
# **aveeno baby wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 38Conversion 100Competition 8Returns 99Price range 65Avg price 78Brand share 0Review moat 25Quality gap 23
**Conversion**
**Incredible****21.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.20**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$754K**
$754K/yr · 215K searches
**Price range**
**Good****$6.69–$30.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,564.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aveeno baby wipes is a $754K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aveeno baby wipes market data**
- **Units sold / yr**
- **50K–60K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$810K–$972K**
- units × avg price
- **Conversion rate**
- **21.6%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Aveeno54% - RoC40% - Aveeno Baby6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +10.2% search growth over the last 90 days.
4K3KPrime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aveeno-baby-wipes/trend)
## **Top aveeno baby wipes search terms**
- **aveeno makeup remover wipes**40K/yr+20.0%25.4% conv. - **aveeno face wipes**28K/yr+16.8%22.7% conv. - **aveeno wipes**25K/yr+16.0%15.8% conv. - **roc cleansing pads**19K/yr-24.2%19.9% conv. - **roc pads**13K/yr+22.1%14.3% conv. - **roc line smoothing daily cleansing pads**18K/yr-16.3%23.3% conv. - **roc peel pads**5K/yr+22.2%3.5% conv. - **roc face pads**10K/yr-10.2%18.7% conv. - **aveeno makeup wipes**6K/yr+19.1%19.6% conv. - **face washing pads**7K/yr+5.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aveeno-baby-wipes/search-terms)
## **Top aveeno baby wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$75K20%$151K30%$226K40%$302K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RoC Resurfacing Disks Hypoallergenic Exfoliating Makeup Remover Pads for Wrinkles and Skin Tone Hypo-Allergenic Skin Care Oil-Free Daily Cleanser 28 Count (Packaging May Vary)**RoC**$11.34**4.6★13,765 rev](https://www.amazon.com/dp/B005I2MP62) [2**Aveeno Calm + Restore Unscented Makeup Remover Wipes for Face Fragrance-Free Facial Towelettes with Oat Extract & Calming Feverfew Sensitive Wipes Leave Skin Feeling Soothed Alcohol-Free 25 Ct**Aveeno**$6.74**4.7★3,770 rev](https://www.amazon.com/dp/B097Y9V2L9) [3**Aveeno Positively Radiant Makeup Remover Wipes Oil Free Alcohol Free Non-Comedogenic Facial Cleansing Wipes Gentle Face Wipes for Sensitive Skin Travel Makeup Wipes Twin Pack 2 x 25 Ct**Aveeno**$12.94**4.7★6,058 rev](https://www.amazon.com/dp/B0734YR2TP) [4**Aveeno Positively Radiant Alcohol Free Makeup Removing Wipes for Face Ultra Soft Gentle Non-Comedogenic Facial Cleansing Wipes Leave Skin Feeling Clean & Soft Sulfate Free 25 Ct**Aveeno**$6.69**4.7★6,058 rev](https://www.amazon.com/dp/B00IJESQUK) [5**RoC Retinol Correxion Line Smoothing 2-Step Peel Pads with Clinical Retinol & 5-Acid Blend Resurfacing Treatment for Fine Lines Dullness and Pores 20 Treatments**RoC**$30.46**4.5★40 rev](https://www.amazon.com/dp/B0GR1VKPFD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RoC Retinol Correxion Line Smoothing 2-Step Peel Pads with Clinical Retinol & 5-Acid Blend Resurfacing Treatment for Fine Lines Dullness and Pores 20 Treatments**RoC**$30.46**40 rev4mo ago](https://www.amazon.com/dp/B0GR1VKPFD) [**Aveeno Calm + Restore Unscented Makeup Remover Wipes for Face Fragrance-Free Facial Towelettes with Oat Extract & Calming Feverfew Sensitive Wipes Leave Skin Feeling Soothed Alcohol-Free 25 Ct**Aveeno**$6.74**3,770 rev5y ago](https://www.amazon.com/dp/B097Y9V2L9) [**Aveeno Baby Fragrance-Free Hand & Face Wipes with Oat Extract & Aloe Cleansing & Moisturizing Baby Wipes for Sensitive Skin Sulfate- Alcohol- Paraben- & Dye-Free Hypoallergenic 25 ct (Pack of 4)**Aveeno Baby**$19.20**2,467 rev6y ago](https://www.amazon.com/dp/B07DC9ZZNL) [**Aveeno Baby Sensitive All Over Wipes with Aloe & Natural Oat Extract for Face Bottom Hands & Body pH-Balanced Hypoallergenic Fragrance- Phenoxyethanol- & Alcohol-Free 64 ct per pack**Aveeno Baby**$13.89**4,264 rev7y ago](https://www.amazon.com/dp/B07VQTYRTD) [**Aveeno Positively Radiant Makeup Remover Wipes Oil Free Alcohol Free Non-Comedogenic Facial Cleansing Wipes Gentle Face Wipes for Sensitive Skin Travel Makeup Wipes Twin Pack 2 x 25 Ct**Aveeno**$12.94**6,058 rev9y ago](https://www.amazon.com/dp/B0734YR2TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RoC Retinol Correxion Line Smoothing 2-Step Peel Pads with Clinical Retinol & 5-Acid Blend Resurfacing Treatment for Fine Lines Dullness and Pores 20 Treatments**RoC**$30.46**4.5★**▲ 278%**](https://www.amazon.com/dp/B0GR1VKPFD) [**Aveeno Positively Radiant Alcohol Free Makeup Removing Wipes for Face Ultra Soft Gentle Non-Comedogenic Facial Cleansing Wipes Leave Skin Feeling Clean & Soft Sulfate Free 25 Ct**Aveeno**$6.69**4.7★**▲ 36%**](https://www.amazon.com/dp/B00IJESQUK) [**Aveeno Baby Fragrance-Free Hand & Face Wipes with Oat Extract & Aloe Cleansing & Moisturizing Baby Wipes for Sensitive Skin Sulfate- Alcohol- Paraben- & Dye-Free Hypoallergenic 25 ct (Pack of 4)**Aveeno Baby**$19.20**4.6★**— 5%**](https://www.amazon.com/dp/B07DC9ZZNL) [**Aveeno Positively Radiant Makeup Remover Wipes Oil Free Alcohol Free Non-Comedogenic Facial Cleansing Wipes Gentle Face Wipes for Sensitive Skin Travel Makeup Wipes Twin Pack 2 x 25 Ct**Aveeno**$12.94**4.7★**— 0%**](https://www.amazon.com/dp/B0734YR2TP) [**Aveeno Baby Sensitive All Over Wipes with Aloe & Natural Oat Extract for Face Bottom Hands & Body pH-Balanced Hypoallergenic Fragrance- Phenoxyethanol- & Alcohol-Free 64 ct per pack**Aveeno Baby**$13.89**4.7★**— 4%**](https://www.amazon.com/dp/B07VQTYRTD)
**~~View all trending →~~**
## **What buyers say about aveeno baby wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**12%
*“They were very soft”*
**Quality-Overall**9%
*“Good product and great for travel”*
**Suitability Combination Skin**8%
*“Perfect for Sensitive Skin”*
**Cleansing**8%
*“Cleans well feels good”*
**Ease Of Use**7%
*“easy to use”*
**Suitability Dry Skin**6%
*“good for dryness”*
**Value For Money**6%
*“Great product for the price”*
**Allergies**4%
*“No irritation”*
**Ease Of Cleaning**4%
*“It cleans easily”*
**Moist/Dry**4%
*“Cleans and moisturizes”*
### **What buyers complain about **
**Smell**13%
*“There is no scent”*
**Advertised Vs Actual Product**10%
*“Theyre not the same”*
**Allergies**9%
*“caused irritation”*
**Sensitivity-Overall**8%
*“I guess I have very sensitive skin”*
**Ease Of Cleaning**5%
*“Need more wipes for the price”*
**Moist/Dry**5%
*“I found it a bit too drying”*
**Quality-Overall**4%
*“The quality of these pads have changed is less exfoliation surface on this new”*
**Thickness**3%
*“these new ones arent as thick”*
**Value For Money**2%
*“A little more expensive”*
**Texture/Consistency-Overall**2%
*“are also a different texture”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Smell**20%
**Moist/Dry**9%
**Size-Overall**4%
**Functionality-Overall**4%
**Value For Money**4%
**Skin Health**3%
**Hard Feel**3%
**Ingredients-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is aveeno baby wipes profitable to sell on Amazon United States?**
- The niche generates $754K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the aveeno baby wipes niche?**
- 3 brands and 46 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aveeno baby wipes?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.3%.
- **What does it cost to enter the aveeno baby wipes niche?**
- Listings span $6.69–$30.46; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 4,564 reviews — the moat a new listing must climb.
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